Open Path Digital Solutions is a full-service B2B Digital Marketing Agency offering services that span the full investment lifecycle — from due diligence, where we help identify opportunities and risks, to post-deal value creation working with portfolio companies to build future digital strategies, products, and services to accelerate growth and add long term value.

Managed corporate marketing and communications functions, overseeing 2-member team. Direct brand management, PR, media relations, corporate positioning, product/service launches, advertising, sales collateral and worksite marketing. Selected Accomplishments:-Developed and launched integrated, multi-channel print, web and direct marketing campaigns that propelled corporate sales by increasing the high-level sales results for individual sales reps'.-Led market launch of corporate Facebook page to increase company recruiting efforts with key markets. Identified opportunities, researched compliance concerns, collaborated recruiting team and newsfeed campaigns generating increased new sales rep' hires.-Launched and created new corporate intranet to transform previously archaic intranet into a dynamic website improving communication flow and adding an effective sales tool for field reps.-Facilitated development of new corporate website design tool and continually update existing content and create new content to enhance sales efforts for sales reps'.-Wrote and designed eye-catching product brochures and communications pieces that enhanced the understanding of complex product/service features helping our sales reps' sell more effectively. -Performed ongoing customer/market research to identify and capitalize on unmet market needs ahead of the curve.-Produced sales kits that demonstrated key marketing analytics and demographics for use in sales presentations. Efforts were credited as instrumental in closing numerous high-level deals.-Leveraged strengths in cost-effective marketing communications management and vendor negotiations to save corporate costs without compromising business growth goals.-Served as primary designer and copywriter on advertising campaigns for sales rep marketing opportunities.-Lead designer, editor and publisher of corporate monthly sixteen-page printed newsletter and weekly electronic newsletter.