Nancy Knoepke Email & Phone Number

Kansas, United States

MY ROLE: Product Manager for EVERYDAY categories including entertaining, home décor and gift. I am responsible for driving growth and profit in a competitive marketplace through innovative pipeline planning based on industry and consumer trends, managing the entire product life cycle from strategic planning to tactical activities, developing compelling go-to-market plans that support brand positioning strategies and the consumer need and team collaboration to make it all happen.

MY ROLE: Sr. Buyer for online categories including Patio Furniture, Lawn & Garden, Seasonal and Stationery with annual sales over $80M. I was responsible for developing short and long term strategic growth plans, analyzing market trends, consumer insights and competitive activity, leading ideation and product planning approach, overseeing the creation and implementation of the merchandising and marketing plans and talent development. Collaborated with 15+ internal teams to gain commitment and align resources.MY EXAMPLE: Created and launched multichannel Mix and Match Patio Collections – New for Target. Combined the efforts of many cross-functional partners to identify the market white space, develop and launch 6 new collections with 6 customizable color options, build an online site template to support the Mix and Match experience and create a multichannel marketing plan. OUR RESULTS: Patio collections launched on time online and in stores. Site experience and in store multichannel marketing successfully executed. Season sales growth planned at +15%.

MY ROLE: Sr. Buyer for Holiday categories including Christmas trees, lights, ornaments, décor and wrap with annual sales over $580M. I was responsible for developing the strategic vision, analyzing and researching market trends and consumer insights, leading innovation by establishing a creative culture, ideation for product development, creation and execution of go-to-market plans and talent development. MY EXAMPLE: Re-invented the seasonal business with NEW and INNOVATIVE product and an INSPIRING in store presentation. Traveled and shopped European market with design team to identify trends and new product opportunities. Collaborated with design, sourcing and manufacturers to co-develop differentiated product exclusively for Target. Partnered with presentation and marketing teams to create and implement an inspiring and intuitive merchandise presentation. OUR RESULTS: Successfully created a TRANSFORMATIONAL experience. The customers and store teams were amazed by the new product offerings and presentation. The cross-functional team received the company “INNOVATION AWARD” in recognition of our efforts and the positive financial results.

MY ROLE: Sr. Buyer for Seasonal, Candles, Scrapbooking and Photo Albums with annual sales over $300M. I was responsible for developing the strategic direction and over-seeing the execution of seven different holidays from Valentines to New Years and three everyday categories. OUR RESULTS: A highly collaborative cross-functional team that successfully developed innovative sales driving strategies for numerous holiday programs that delivered annual sales $200M, +6.5%. Intense focus on operational excellence and delivered 40 consecutive store sets above instock goal.

MY ROLE: Buyer for Stationery, Specialty Wrapping Paper and Seasonal Entertaining with annual sales over $70M. I was responsible for developing the business strategy, assessing consumer, market and industry trends, building the product assortment, creating the in store presentation, developing the pricing and promotional strategy and reacting to business results.MY EXAMPLE: Worked directly with key vendors to create a highly differentiated product assortment exclusively for Target. Implemented a formal sales review process that allowed the team to capitalize on sales opportunities and minimize risk.

MY ROLE: Inventory Manager for Bikes, Bike Accessories and Fitness. I led a team of business analysts to execute inventory management of $250M annually. I was responsible for developing inventory and allocation strategies to deliver planned financial results, identifying best methods and recommending process improvements for the department and Sporting Goods division and team development. MY EXAMPLE: Directed a team of 4 analysts who analyzed sales and market data to identify and capitalize on opportunities. Partnered with the buying team to align on initiatives to deliver both sales and inventory goals.

MY ROLE: Sr. Marketing Assistant (Buyer) for Teen Cosmetics and Nail Care. I was responsible for developing the business strategy, analyzing market share data, building the product assortment and presentation and reacting to business results. MY EXAMPLE: Created a merchandising strategy to expand teen cosmetics in-store space from 3ft to 24ft. Leveraged market share data and trends to introduce new teen cosmetic products and create brand statements.

MY ROLE: Sr. Business Analyst for Women’s Hosiery. I was responsible for the ordering and allocation of inventory for a multi-million dollar business to support in-store sales. MY EXAMPLE: Managed relationships with vendors and internal cross-functional partners. Utilized numerous systems and tools to perform extensive data analysis and to formulate inventory forecasts.

MY ROLE: Sr. Merchandise Manager for Infant, Toddlers and Girls 4-16 apparel. I was responsible for assortment selection, store presentation and inventory planning. As Manager-on-Duty, I responded to customer inquiries and executed store opening and closing duties.

Bachelor'S, Business Administration

Concentration in Retail Management

Education record

Center for Business Excellence Course - Internet Marketing Essentials