Nancy Koo

Nancy Koo Email and Phone Number

Digital Campaign Manager @ Jun Group
New York, NY, US
Nancy Koo's Location
New York, New York, United States, United States
Nancy Koo's Contact Details

Nancy Koo work email

Nancy Koo personal email

n/a
About Nancy Koo

I am a culturally driven marketing strategist with a proven track record of managing large budgets to drive campaign performance for clients across industries including beauty, F&B, technology, and healthcare. By leveraging my unique perspective to deliver strategies in both digital and physical landscapes, I excel at meeting the audience at a time and place that matters the most to them. I take pride in providing strategies that merge creativity with analytical problem-solving to drive results and apply effective data-driven communication skills to demonstrate the impact of my work.I not only push myself to leave an impact at work but to leave an impact in whatever I do regardless of where I am. A big passion of mine is engaging communities in meaningful conversations that inspire people to grow. Throughout my professional career across market research, strategic consulting, and digital marketing, as well as various leadership experiences in event planning and community building, I have always strived to be a positive influence in society.Outside of work, I am a proud Wisconsin Badger and Northwestern alumni, a relentless risk taker and an active outdoor enthusiast. I love picking up the hottest trends, exploring new scenes, and learning about our world from as many different lenses as possible. The opportunity to live across Asia, Europe, and North America is one of the many experiences that has gifted me with the flexibility to change and be open-minded in all areas. If there is something I have yet encountered, I am there to experience; thus, I go by the title “anywhere except where I pay rent”.

Nancy Koo's Current Company Details
Jun Group

Jun Group

View
Digital Campaign Manager
New York, NY, US
Website:
jungroup.com
Employees:
200
Nancy Koo Work Experience Details
  • Jun Group
    Digital Campaign Manager
    Jun Group
    New York, Ny, Us
  • Px Inc
    Campaign Manager
    Px Inc May 2024 - Present
    New York, United States
    PX is a creative agency that offers a customer acquisition tech platform and digital marketing services to brands across 30+ industries.• As part of the Digital team, recommend channel/bidding/creative strategies using the PX platform and Google Analytics to meet clients' marketing goals• Manage budgets ranging from 5K-300K+, maximizing performance metrics in the marketing funnel• Assist in landing page design and campaign creative development using Hotjar and VWO• Collaborate with the BI and CSM teams to update Tableau reports and streamline work on HubSpot• Own the programmatic tool rollout by executing the product roadmap with Jira, Figma, and Monday.com
  • Northwestern University
    Teaching Assistant - Marketing Strategy
    Northwestern University Aug 2023 - Dec 2023
    Evanston, Illinois, United States
    TA for IMC 403 lectured by Professor Jacqueline Babb• Enhanced course curriculum design and rubric to achieve program learning objectives in Q1• Graded 80+ essays across 3 cases (White Claw, Wimbledon, Duolingo) and delivered constructive feedback to enhance the application of course concepts to business challenges
  • Northwestern University
    Project Management Director - Cause Marketing Initiative
    Northwestern University Sep 2022 - Dec 2023
    Evanston, Illinois, United States
    CMI is a student-run committee that provides marketing services for non-profit organizations in Chicago• Managed 12 client accounts by ensuring timely deliverables at bi-weekly meetings with 70+ student consultants and faculty members• Achieved the highest enrollment and engagement rate since the organization's establishment in 2008• Received the 2023 Wildcat Excellence Award for executing impactful campus-wide initiativesAccounts: Arts of Life, Box United, Burst into Books, Camp Kids Are Kids, Chicago Animal Care and Control, Girls in the Game, Helping Hand, Openlands, Sarah's Circle, The Night Ministry, University Center of Lake County, Young Evanston Artists
  • Northwestern University
    Research Scholar - Spiegel Research Center
    Northwestern University Sep 2022 - Aug 2023
    Evanston, Illinois, United States
    Spiegler Scholar under guidance from Director Larry DeGaris• Designed a survey and conducted 10+ executive interviews to highlight the role of IMC in BTL marketingResearch Assistant under guidance from Professor Edward Malthouse• Participated in the research program designed to establish a data-driven playbook for local news organizations to grow their revenue• Created market profiles through cluster analysis on R and big data set analytics using SPSS• Recommended best practices by overlaying the Subscriber Engagement Index for revenue models, content strategies, and business portfolios
  • Cisco
    Business Strategy Consultant
    Cisco Jun 2023 - Aug 2023
    • Led the development of a scalable Digital Enablement Plan to enhance digital delivery for Cisco's ONEx Global Enablement Team and 1500+ ONEx Academy participants• Benchmarked 4+ competitors and 8+ industry leaders to conduct a gap analysis finding insights into Cisco’s market competitiveness and potential for AI applications• Developed new scorecard success metrics for 5 communication channels including Webex Teams Spaces and the Communities Platform• Increased the overall learning sentiment for 213 published digital assets, achieving 4.5 CSAT and +65 NPS• Reached record-breaking consumption across the teams' deliverables, with a total of 53K+ QTR participants and 92K+ trainings completed
  • Ipsos
    Market Research Executive
    Ipsos Jan 2022 - Jun 2022
    Seoul, South Korea
    Ipsos is a global market research firm that offers the 2nd largest consumer research service line in Korea.• Pitched proposals and presented actionable marketing strategies for 10+ clients across 7 industries• Collected data from qualitative/quantitative research and developed customer-centric message delivery through audience profiling, persona development, value proposition and message mapping• Led all global communication with clients and fieldwork teams, successfully negotiating project budgets of over 5K USD to decrease cost by 5-10%• Contributed to the CRE/BHT department's receipt of the Creative Excellence award for achieving the highest client satisfaction among 90+ Ipsos offices globallyAccounts: TikTok, Perrier, Cass, Yamaki • Yves Saint Laurent, Brita • Cenovis, Ajinomoto, Sanofi • JTI • LGTopics: Campaign analysis • Market expansion • Product launch • Brand health tracking • New positioning
  • Ipsos
    Market Research Analyst
    Ipsos Oct 2021 - Jan 2022
    Seoul, South Korea
    • Extracted insights from 12+ in-depth interviews and analyzed 300+ survey respondent data using Excel• Identified changing market trends and associated business opportunities from primary/secondary research• Directed a low sodium study across 6 East Asian countries and pitched trends with data viz from Tableau• Selected as the Analyst of the Year for demonstrating outstanding performance among 10+ new cohortAccounts: Sanofi, Medtronic, Chong Kun Dang Pharmaceutical Corp
  • Pwc
    Business Strategy Consultant
    Pwc Jun 2021 - Sep 2021
    South Korea
    • Built the DCXT framework across 5 domains, integrating real-time data to achieve a 360 view of customers• Extracted insights from 10+ leadership interviews and stakeholder assessments on change management• Constructed a global system myTrailhead for Salesforce using SQL and Python, introducing the system at 3 onboarding events to encourage adoption and ROI performance• Wrote creative briefs for 6 role-based campaigns and designed the customer journey flow to offer dynamic content optimized per target• Developed KPIs by channel/method and finalized the optimal channel mix based on results from A/B tests
  • Minds Lab Inc.
    Artificial Intelligence Researcher
    Minds Lab Inc. Aug 2020 - Oct 2020
    • Assisted in developing 4 Face Recognition Inference Systems for the Korean International Airport's automated immigration gate• Labeled 1,600+ images on Python and performed anomaly detection with OpenCV to train machines• Pitched business applications of AI and edge computing in the agriculture and transportation industry
  • Cornerstone Academy
    Teaching Assistant
    Cornerstone Academy May 2018 - Aug 2018
    Seongnam, Gyeonggi-Do, Korea
    • Performed data entry and cleaning on 80+ students’ confidential records using Microsoft Office• Taught grammar and facilitated writing discussions for a class of 24 middle school students• Designed curriculums with the head instructor that led to a 12% increase in the enrollment rate

Nancy Koo Skills

Creative Problem Solving Cultural Diversity Agility Microsoft Excel Data Analysis Adobe Photoshop Adobe Illustrator Graphic Design Html Php Sql

Nancy Koo Education Details

Frequently Asked Questions about Nancy Koo

What company does Nancy Koo work for?

Nancy Koo works for Jun Group

What is Nancy Koo's role at the current company?

Nancy Koo's current role is Digital Campaign Manager.

What is Nancy Koo's email address?

Nancy Koo's email address is na****@****sos.com

What schools did Nancy Koo attend?

Nancy Koo attended Northwestern University, University Of Wisconsin-Madison, Copenhagen Business School, Korea International School, Dulwich College Shanghai.

What skills is Nancy Koo known for?

Nancy Koo has skills like Creative Problem Solving, Cultural Diversity, Agility, Microsoft Excel, Data Analysis, Adobe Photoshop, Adobe Illustrator, Graphic Design, Html, Php, Sql.

Who are Nancy Koo's colleagues?

Nancy Koo's colleagues are Mikail Tsaby, Carlos Deanda, Ange Nardi, Grogie Reyes, 宋安宇, Mae Rudawitz, Colomba Rodriguez.

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