Nancy Koo Email & Phone Number

New York, Ny, Us

New York, United States

PX is a creative agency that offers a customer acquisition tech platform and digital marketing services to brands across 30+ industries.• As part of the Digital team, recommend channel/bidding/creative strategies using the PX platform and Google Analytics to meet clients' marketing goals• Manage budgets ranging from 5K-300K+, maximizing performance metrics in the marketing funnel• Assist in landing page design and campaign creative development using Hotjar and VWO• Collaborate with the BI and CSM teams to update Tableau reports and streamline work on HubSpot• Own the programmatic tool rollout by executing the product roadmap with Jira, Figma, and Monday.com

Evanston, Illinois, United States

TA for IMC 403 lectured by Professor Jacqueline Babb• Enhanced course curriculum design and rubric to achieve program learning objectives in Q1• Graded 80+ essays across 3 cases (White Claw, Wimbledon, Duolingo) and delivered constructive feedback to enhance the application of course concepts to business challenges

Evanston, Illinois, United States

CMI is a student-run committee that provides marketing services for non-profit organizations in Chicago• Managed 12 client accounts by ensuring timely deliverables at bi-weekly meetings with 70+ student consultants and faculty members• Achieved the highest enrollment and engagement rate since the organization's establishment in 2008• Received the 2023 Wildcat Excellence Award for executing impactful campus-wide initiativesAccounts: Arts of Life, Box United, Burst into Books, Camp Kids Are Kids, Chicago Animal Care and Control, Girls in the Game, Helping Hand, Openlands, Sarah's Circle, The Night Ministry, University Center of Lake County, Young Evanston Artists

Evanston, Illinois, United States

Spiegler Scholar under guidance from Director Larry DeGaris• Designed a survey and conducted 10+ executive interviews to highlight the role of IMC in BTL marketingResearch Assistant under guidance from Professor Edward Malthouse• Participated in the research program designed to establish a data-driven playbook for local news organizations to grow their revenue• Created market profiles through cluster analysis on R and big data set analytics using SPSS• Recommended best practices by overlaying the Subscriber Engagement Index for revenue models, content strategies, and business portfolios

• Led the development of a scalable Digital Enablement Plan to enhance digital delivery for Cisco's ONEx Global Enablement Team and 1500+ ONEx Academy participants• Benchmarked 4+ competitors and 8+ industry leaders to conduct a gap analysis finding insights into Cisco’s market competitiveness and potential for AI applications• Developed new scorecard success metrics for 5 communication channels including Webex Teams Spaces and the Communities Platform• Increased the overall learning sentiment for 213 published digital assets, achieving 4.5 CSAT and +65 NPS• Reached record-breaking consumption across the teams' deliverables, with a total of 53K+ QTR participants and 92K+ trainings completed

Seoul, South Korea

Ipsos is a global market research firm that offers the 2nd largest consumer research service line in Korea.• Pitched proposals and presented actionable marketing strategies for 10+ clients across 7 industries• Collected data from qualitative/quantitative research and developed customer-centric message delivery through audience profiling, persona development, value proposition and message mapping• Led all global communication with clients and fieldwork teams, successfully negotiating project budgets of over 5K USD to decrease cost by 5-10%• Contributed to the CRE/BHT department's receipt of the Creative Excellence award for achieving the highest client satisfaction among 90+ Ipsos offices globallyAccounts: TikTok, Perrier, Cass, Yamaki • Yves Saint Laurent, Brita • Cenovis, Ajinomoto, Sanofi • JTI • LGTopics: Campaign analysis • Market expansion • Product launch • Brand health tracking • New positioning

Seoul, South Korea

• Extracted insights from 12+ in-depth interviews and analyzed 300+ survey respondent data using Excel• Identified changing market trends and associated business opportunities from primary/secondary research• Directed a low sodium study across 6 East Asian countries and pitched trends with data viz from Tableau• Selected as the Analyst of the Year for demonstrating outstanding performance among 10+ new cohortAccounts: Sanofi, Medtronic, Chong Kun Dang Pharmaceutical Corp

South Korea

• Built the DCXT framework across 5 domains, integrating real-time data to achieve a 360 view of customers• Extracted insights from 10+ leadership interviews and stakeholder assessments on change management• Constructed a global system myTrailhead for Salesforce using SQL and Python, introducing the system at 3 onboarding events to encourage adoption and ROI performance• Wrote creative briefs for 6 role-based campaigns and designed the customer journey flow to offer dynamic content optimized per target• Developed KPIs by channel/method and finalized the optimal channel mix based on results from A/B tests

• Assisted in developing 4 Face Recognition Inference Systems for the Korean International Airport's automated immigration gate• Labeled 1,600+ images on Python and performed anomaly detection with OpenCV to train machines• Pitched business applications of AI and edge computing in the agriculture and transportation industry

Seongnam, Gyeonggi-Do, Korea

• Performed data entry and cleaning on 80+ students’ confidential records using Microsoft Office• Taught grammar and facilitated writing discussions for a class of 24 middle school students• Designed curriculums with the head instructor that led to a 12% increase in the enrollment rate

Master Of Science - Ms, Integrated Marketing Communications

• Recipient of the Excellence in IMC Award (Selected by the core faculty for demonstrating exceptional performance in the graduating.

Bachelor Of Business Administration - Bba, Marketing & Information Systems & Operations And Technology Management

Activities and Societies: Delta Sigma Pi Professional Business Fraternity, Korean American Student Association, Mu Kappa Tau Honorary.

Bachelor'S Degree, Marketing

Attended 6 weeks of International Summer University Program in Copenhagen and submitted a multifaceted campaign proposal to improve Airbnb.

High School

Activities and Societies: Link Leaders, National Arts Honours Society, Departures and Arrivals, Random Acts of Comedy, Wizard of OzAP.

Education record