Nancy Tanaka Email & Phone Number

Mountain View, California, Us

Lead a team to create and execute multi-channel lifecycle marketing campaigns across QuickBooks ecosystem.

Mountain View, California, Us

Develop and launch marketing campaigns to drive customer engagement and retention across QuickBooks ecosystem. Includes creation and testing of personalized messages based on feature use through email and in-product.

Mountain View, California, Us

Developed and executed strategies to increase customer retention for QuickBooks Online and QuickBooks Self-Employed. Includes creating and executing lifecycle marketing strategies such as campaigns to drive first time use, ongoing product engagement, awareness of new features, and winback cancelled customers to resubscribe.Partnered closely with cross functional teams including product, XD, email, analytics, finance, and care teams to ensure smooth end to end customer experience. Leveraged customer insights, product usage data, and A/B testing to test and learn and optimize campaigns.

Mountain View, California, Us

Led development and execution of marketing messaging that appears within QuickBooks as part of the customer's user experience. Included developing key messages and defining marketing requirements for multiple access points within the product and content for landing pages across 4 different products and target audiences. Partnered closely with product team to ensure smooth end to end execution and analytics to identify target audiences and A/B test different customer experiences.

Mountain View, California, Us

Created and executed go to market plans to drive awareness of QuickBooks products designed for accountants and their recommendations of QuickBooks products to their small business clients. Developed and launched integrated marketing and sales plan with multiple touchpoints including email, print advertising, direct mail, and in-person events that brought together accountants with sales and product specialists to drive awareness and use of QuickBooks Online Accountant. Included launching a pop up restaurant event for accountants called ASSET in San Francisco and Los Angeles with food and beverages inspired by product features to engage local accountants. Launched QuickBooks Online Full Service Payroll, a new service for small businesses and accountants that enables them to save time managing payroll and seamlessly integrate payroll data with their accounting data. This included developing key messaging to differentiate it from other Intuit payroll services, developing a new web page, email campaign, and integrating product launch into broader business unit marketing efforts. Exceeded forecast for subscriptions >160%. Partnered with key accountant influencer to create key messages and content for webinars focusing on switching from QuickBooks Desktop to QuickBooks Online that generated attendance of >600 accounting professionals.Managed rotational associate.

Vevey, Ch

Managed overall business health for portfolio including Raisinets, SnoCaps, and Goobers candy brands.Developed and oversaw execution of marketing plan for Raisinets business. Provided direction and feedback to creative, digital, and promotional agencies. Led cross-functional team to develop and test new product concepts.Identified ways in which division could address growing nutrition, health, and wellness needs of consumers in an indulgent category.Managed and coached 1 marketing associate.

Vevey, Ch

Broadened my experience by doing a sales rotation to deepen my skills and knowledge of customers, buyers, retail channels, and working with and through a sales force. Developed go to market strategies and tactics for drug and value channels for confections portfolio (includes Butterfinger, Crunch, Wonka, Raisinets brands) to reach division goals. This included working on customer specific plans for Walgreens, CVS, Rite-Aid, Dollar General, Family Dollar, Dollar Tree. Drove clarity and alignment with field and internal sales planning team on key priorities and lobbied internally for resources to meet field and division needs.Created account specific programs including displays and promotional programs to sell in new items and drive in-store purchase.

Vevey, Ch

2007 - 2009: Nestle Confections and SnacksManaged and marketed portfolio of candy brands for seasonal occasions, developed business strategies and tactics, led cross functional teams to create new items, utilized consumer research, partnered with sales team to sell in portfolio throughout retail channels. 2004-2007: Nestle NutritionLed key marketing activities including packaging design, consumer promotions, public relations, budget management and analysis,new item launch, sales material development, direct mail, brand planning for infant nutrition brand. Developed and executed key initiatives focused on generating recommendations of health professionals of product portfolio.

New Brunswick, Nj, Us

Led consumer marketing programs including packaging redesign, consumer promotions, forecast and consumption analysis on Pepcid/Pepcid Complete business.

New Brunswick, Nj, Us

Oakland, Ca, Us

Analyzed consumption data and developed selling points to gain new distribution of Clorox cat litter brands (Fresh Step, Scoop Away, Jonny Cat) across mass, club, grocery, drug, and pet specialty channels. Created product assortment recommendations, monitored price gaps, new item distribution, and category trends.

Mba

Bachelor Of Arts