Nancy Gold Email and Phone Number

· Lead, develop, and implement annual strategic plans delivering informed, authentic, and effective integrated marketing across Brand, Creative, Digital, Entertainment/Game Presentation, Experiential, Performance, and Retail verticals· Spearhead the multi-year transformation of the Caesars Superdome, renovations of both team practice facilities and retail stores, aligning key stakeholders (i.e. Football Operations, Basketball Operations, Partnerships, Venue Operations, architectural/construction/design vendors, etc.) and partners on the creative direction and function of our venues· Craft the Entertainment vision for both franchises, negotiating with talent and vendors to deliver a “best in class” experience for our fans· Serve as a strategic partner to Business Development on the execution of all sponsor/partner-related initiatives and Ticket Sales to execute an effective targeted automation platform to drive messaging to Season Ticket Holders, Premium, Group, and Individual game buyers· Led the creation of the brand ethos to guide and align the creative voice for all consumer-facing content and assets· Deliver a fan segmentation strategy and measurement tools to drive effective spending Highlights✓ Drove a targeted marketing and content campaign leading to the New Orleans Saints sellout season and all-time sales record ✓ City Edition campaign delivered +142% video views, +44% reach, +59% engagement, and +63% impressions resulting in 46% of in-store and 87% of merchandise sales ✓ Oversaw a league-ranked Top 5 (#4 in the NBA) and Top 10 (#8 in the NFL) Game Entertainment team delivering a “best in class” experience for our fans✓ Delivered an All-Star Voting campaign with the #4 leading vote-getter (+4.2 million) across the league

· Stood up the Sports Marketing, Experiential & Brand Partnerships functions, RFPing, vetting & hiring the internal team, and supporting agencies· Identify and negotiate cost-effective property, agency, partner, and vendor agreements across brand, property, and athlete partnerships to drive credibility, cultural relevancy, and affinity i.e. LeBron James, Serena Williams, Sue Bird, Therabody, Beats by Dre, Gatorade, etc. · Helmed the brand’s first experiential activation at the Super Bowl delivering a +50% return on investment Highlights✓ Delivered +10pts in brand awareness of the brand year-over-year✓ Spearhead mid-funnel content delivering with CPPV of $8.41, resulting in 25% better cost efficiency.

· Spearhead end-to-end purpose-driven campaigns to drive brand affinity, cultural relevancy, and retail activity · Led, developed, and executed annual marketing plans across portfolio brands, including Pepsi, Mountain Dew, Gatorade, Bubly, Lipton, LIFEWTR, Propel, Aquafina, etc. to drive net revenue and share targets · Identify and negotiate cost-effective property, agency, partner, and vendor agreements across lifestyle, music, art, professional, collegiate sports, and athlete partnerships to drive cultural relevancy and affinity · Proven track record of creating effective, disruptive marketing programming that drives retail activity Highlights✓ Spearheaded end-to-end Gatorade Rivals Program, contributing a 20% lift in SS sales in the convenience channel ✓ Celebrated The Notorious B.I.G’s induction into the Rock & Roll Hall of Fame with content that netted more than +2B earned media impressions✓ Delivered a 13.7 Value Share, +.8 Share change, and +2.7 Share swing across the water portfolio✓ Leveraged the Black Panther Brisk partnership to drive +146% in 1 Liter Lipton Brisk performance over prior year

· Helmed the Buffalo Bills Marketing offense, inclusive of building and executing the strategic vision and annual marketing plans to deliver integrated cross-functional programming · Led the creation of the brand ethos designed to guide and align the strategic and creative voice for all consumer-facing content, assets, and executions· Captained the creation of original content and end-to-end campaigns to optimize fan engagement· Developed fan segmentation strategy and measurement tools to drive efficient and effective spending · Partnered with Business Development on the execution of all sponsor/partner-related initiatives and Ticket Sales to execute an effective targeted automation platform to drive messaging to Season Ticket Holders, Premium, Group, and Individual game buyersHighlights✓ Awarded THE “Marketing Team of the Year” award by the National Football League ✓ Lead the Bills to the highest social and digital engagement numbers, ranking in the top 5 in the league in retention, time on site, article engagement, video views, video engagement, and article views✓ Drove a targeted marketing and content campaign leading to the Bills all-time Season Ticket Member record for two seasons respectively ✓ Created record-breaking content and campaigns including the #1 viewed video in the NFL in 2015

· Develop and implement strategy for authentic brand integration across lifestyle verticals including film, television, music, events, etc. · Lead a cross-agency team to develop innovative distribution strategies to maximize consumer engagement· Lead and develop original programming and campaigns that deliver against brand health metrics · Identify and negotiate cost-effective agency and independent creator agreements · Optimize brand, media, league, team, and athlete relationships through content creation and distribution tacticsHighlights✓ Sweat It To Get It featuring Peyton Manning & Cam Newton was voted as the Ad Week #2 brand story of the year, Ad of the Day & #3 Ad Age Viral Video ✓ Negotiated favorable broadcast agreement for RGIII: The Will To Win was broadcast on ESPN and ABC in primetime, the brand’s first revenue-generating piece of content ✓ There Is No Tomorrow: The Story of the Brazilian National Team was broadcast in primetime on ESPN ✓ Unreal Around the World content was recognized by Google as the #4 World Cup campaign ✓ Locker Room Makeover featuring Dwyane Wade was recognized by Ad Age as a Top 5 Campaigns of the Week

· Developed strategic vision and marketing plans leading a cross-functional team to deliver integrated programming · Served as spokesperson for the Gatorade Player of the Year and Gatorade Athlete of the Year program· Identified and negotiated cost-effective property, agency, athlete, and vendor agreements · Analyzed competitive landscape and consumer trends to develop understanding and insight-driven marketing plansHighlights✓ Doubled youth athlete reach numbers in one year, negotiating favorable agreements 12% below the allotted budget✓ Executed the Player of the Year program engagement across media platforms (5.3 million FB follower impressions, 4x more FB fans than the prior year), media impressions (405 million media impressions at Athlete of the Year; up 86% from the prior year) and 19X more daily engagement during the awards dinner equaling 2.7MM follower impressions on Twitter

· Served as liaison between the League office and NBA, WNBA, and D-League Team Community Relations staff · Created, negotiated, and managed events and programs with marketing partners including Adidas, Bacardi, Gatorade, HP, Jamba Juice, Milk, T-Mobile, Spalding, State Farm, etc. · Created and managed league platforms including NBA Green Week, Season of Giving, NBA FIT Week, etc.· Managed relationships with charitable partners Highlights✓ Led the league and team social responsibility campaign, raising more than $50 million for charity, provided more than 900,000 hours of hands-on service, and built more than 250 places where kids and families can live, learn, or play globally✓ Launched and implemented the league’s first-ever NBA Green Week, NBA Fit Week, and Christmas Day and Breast Health Awareness auctions

· Spearheaded Major League Baseball partnerships with charitable organizations including Boys & Girls Clubs of America, Habitat for Humanity, Jackie Robinson Foundation, Susan G. Komen, Make-A-Wish Foundation, etc.· Created and managed community activations at the All-Star Game, World Series, and World Baseball Classic · Coordinated player appearances at league events, including All-Star, World Series, World Baseball Classic, etc. Highlights✓ Launched an industry first Breast Health Awareness campaign in partnership with Susan G. Komen ✓ Led the league-wide Hurricane Katrina Relief effort at MLB All-Star, World Series, and the World Baseball Classic✓ Led the first-ever Jackie Robinson Day league-wide celebration of players wearing the number “42”

· Served as day-to-day liaison with professional leagues, franchises, NGBs, agents, champion, and Olympic athletes · Managed the Athlete Speaker Service Program coordinating appearances and negotiating speaking fees· Fulfilled athlete requests from national sponsors including Gatorade, Nike, Russell, Wrigley’s, etc. Highlight✓ Launched the inaugural auction at the annual awards dinner and the Athlete Speaker Service Program generating more than $350,000 of revenue per year