Nancy Holum Email & Phone Number

Greater Denver Area

Establish strategic vision for Delta co-brand acquisition and loyalty marketing by collaborating with cross functional partners and senior management across Delta and Amex. Lead team of 6 in building and optimizing performance in partner-owned marketing channels and managing campaign strategy and execution.

Greater New York City Area

Developed acquisition strategy and managed partner marketing channels for Charles Schwab and Morgan Stanley co-brand portfolios. Launched Charles Schwab co-brand Cards and refreshed Morgan Stanley Cards.

Generated new business and developed Branding capabilities within FCB.Led team of strategists, writers and designers to create and activate brand strategy for consumer and healthcare brands.

Client engagements include brand strategy, portfolio optimization, brand identity and corporate citizenship strategy across a variety of B2B and B2C clients in financial services, professional services, nonprofit, media & publishing and technologyIn addition to client work, contributed to IP development of Corporate Citizenship practice, evaluated financial services sector for 2011 Best Global Brands and participated in new business pitches.

Identified and evaluated business transformation opportunities across Global Commercial Card business.

Developed and evaluated merchant pricing strategies. Conducted competitive analysis and built pricing models to support merchant negotiations. Prototyped and trained field sales users on contract negotiation workflow management tool.

Evaluated Travel and Entertainment Industries marketing campaigns to assess the relevance of marketing metrics and generate ideas for next generation TEI campaigns. Explored the marketing needs and industry-specific challenges facing various T&E categories.