Nancy Long Email & Phone Number

Guangzhou, Guangdong Province, Cn

Guangzhou

As the senior consultant of the school- the first British “Great Nine” opening in Guangzhou, I took responsibilities of: 1. Develop the School’s positioning, business development strategies, and managed budgets.2. Involved in Government Relationship, worked on the school license issues, to achieve the school's goal defined in the Nansha Plan by the State Council. 3. I managed a marketing team and built up marketing channels including SEO/SEM, social media, corporate… Show more As the senior consultant of the school- the first British “Great Nine” opening in Guangzhou, I took responsibilities of: 1. Develop the School’s positioning, business development strategies, and managed budgets.2. Involved in Government Relationship, worked on the school license issues, to achieve the school's goal defined in the Nansha Plan by the State Council. 3. I managed a marketing team and built up marketing channels including SEO/SEM, social media, corporate outreach to attract traffic and generate leads, and particularly, the partnership with Guangzhou TV and Nansha Media Coverage Centre, which greatly increased the school's awareness to the target market. 4. Together with the team, I worked out annual marketing events/activities campaign to approach customers, such as the joint promotion with Nansha Trade and Investment Bureau; and managed the team to achieve the business goal. Show less

Guangzhou, Guangdong, China

I joined the school as a founding member in the position of Head of Marketing, and the students enrollment increased from 0 to 400+, and my main work include:1. Develop Marketing Strategy - I made market analysis to identify the school’s opportunities and positioning. - I worked out content for school key messages including slides, brochures, flyers, etc. 2. Led the Government affairs, including but not limited to license issues, government inspections, school… Show more I joined the school as a founding member in the position of Head of Marketing, and the students enrollment increased from 0 to 400+, and my main work include:1. Develop Marketing Strategy - I made market analysis to identify the school’s opportunities and positioning. - I worked out content for school key messages including slides, brochures, flyers, etc. 2. Led the Government affairs, including but not limited to license issues, government inspections, school collaboration projects proposed by the local government. 3. Identification and development B2B for generating leads - I lead strategy to communicate with key stakeholders to identify effective channels. We developed students' recruitment channels through commercial companies including LG Display, Huangpu Chamber of Commerce and so on. 4. Develop event-driven marketing and media communication campaign - I worked together with a 5-staff team and operation team to launch series of marketing events to approach and attract customers. - I worked together with social media, and influencers to raise school awareness by media-buy, series of video and post through influencer marketing, and the news was picked up by People's Daily. 5. Monitor market trends to identify opportunities, report annual SWOT and trend report to senior management team and board members. Show less

Guangzhou, Guangdong, China

My main job was to flagship UK's expertise in education sector and increase UK education market share in local market through partnerships among government, and online and offline marketing campaigns. 1. Research and ReportI made analysis on UK education and worked out slides in highlighting why choosing UK education, and published Agents Report, Key Message of UK Education, Campus Football Report to UK institutions, commercial partners which help partners understand the market and… Show more My main job was to flagship UK's expertise in education sector and increase UK education market share in local market through partnerships among government, and online and offline marketing campaigns. 1. Research and ReportI made analysis on UK education and worked out slides in highlighting why choosing UK education, and published Agents Report, Key Message of UK Education, Campus Football Report to UK institutions, commercial partners which help partners understand the market and identify market opportunities2. Dialogue between governments and authorities to ensure collaboration 1) Led the partnership between British Council, Premier League, the English FA, and the Ministry of Education of China in campus football education.2) Led Apprenticeship pilot programme between Zhongshan, Liuzhou Education Bureau 3) Led visit and exchange programme of Xiamen Education Bureau 3. Partnerships and Collaborations between UK and China. For instance. i involved in China-UK Cultural Exchange Year Programme, coordinating the creativity industry project, with building up 10 pairs of partnership between Institutes, and reached 5,453,700 media circulations; as well as UK boarding school campaign with a 61% increase in students mobility. 4. Online and offline communication and event-based marketing campaign to define UK expertise in education and industries, such as online communities, newsletters, UK policies seminar and webinars, workshops. Show less

Guangzhou

1. I supported my line manager to expand partnerships with Consulate General Offices and built up pipelines for our clients to understand the local investment policies. 2. I supported the partnership with key stakeholders including UNIDO (United Nations Industrial Development Organization), China Public Diplomacy Association and involved and executed joint high-level campaigns with the above partners including such as Global Summit of SME leaders and Going to Latin America Forum, etc… Show more 1. I supported my line manager to expand partnerships with Consulate General Offices and built up pipelines for our clients to understand the local investment policies. 2. I supported the partnership with key stakeholders including UNIDO (United Nations Industrial Development Organization), China Public Diplomacy Association and involved and executed joint high-level campaigns with the above partners including such as Global Summit of SME leaders and Going to Latin America Forum, etc. These deep engagements with high-level stakeholders greatly increase the group’s international images and helped sales goals increase 30%.3. I twice obtained the annual honor of Best Employee. Show less

Mokpo, Jeollanam-Do, South Korea

1. I assisted the partnerships with local authorities and government stakeholders and involved into negotiation to develop Chinese as the selective course in 10 schools. 2. I led the digital teaching programme, which was expanded into local 50 schools. During my tenure, I was awarded the GREAT CONTRIBUTOR FOR CHINESE PROMOTION HONOR by the Confucius Institute.3. I was in charge of monthly newsletters and events campaign to increase Chinese language culture impact in local… Show more 1. I assisted the partnerships with local authorities and government stakeholders and involved into negotiation to develop Chinese as the selective course in 10 schools. 2. I led the digital teaching programme, which was expanded into local 50 schools. During my tenure, I was awarded the GREAT CONTRIBUTOR FOR CHINESE PROMOTION HONOR by the Confucius Institute.3. I was in charge of monthly newsletters and events campaign to increase Chinese language culture impact in local community. Show less

Master Of Arts (Ma), Linguistics And Applied Linguistics

Activities and Societies: Chief editor of Students Union Magazine Korean Language proficiency certificate, Champion of 3000-meter.

Bachelor Of Arts (B.A.)文学学士, Applied Linguistics