Nancy Marks Email & Phone Number

Boston, Ma, Us

Wellesley Hills, Massachusetts, Us

Wellesley Hills, Massachusetts, Us

Waltham, Ma, Us

In this role, I was responsible for Constant Contact’s content marketing that included the development of the company blog, educational videos, case studies, webinars, and seminars in support of customer acquisition and conversion within the small business and non-profit sector.Due to a reorganization, I inherited a team in transition that was experiencing significant challenges. I reallocated the workload of the group, increased overall team and process efficiency, and laid the foundation for improved blog navigation, SEO optimization, and content delivery. I published The Download: Making Sense of Online Marketing that provides resources for helping small businesses and nonprofits navigate the world of online marketing. As an extension of this initiative, I developed verticalized versions of the guides to reach targeted industries within the small business audience. I created a virtual team of ten subject matter experts to provide the unique content for each vertical. I subsequently leveraged the virtual SME group as guest writers and speakers for the Constant Contact blog and industry-focused webinars.

Waltham, Ma, Us

I joined Constant Contact and grew into a leadership role with responsibility for the management of marketing and program operations for a $70M indirect channel with 10,000+ reseller partners. In this role, I focused on partner marketing and engagement, compensation, recruiting, growth, and retention. Within this realm, I implemented business and process improvements that generated sustainable revenue growth, improved customer retention rates, and reversed a trend of declining sales.Examples of the improvements that I implemented include a restructured and simplified partner incentive and compensation plan, the launch of a single sign-on partner portal with consolidated partner communications, training programs, reporting, and performance resources, and the deployment of a tiered certification and partner education platform.

Weston, Ma, Us

During this period with Monster, I held dual roles. I managed all marketing aspects of Monster’s $50M Newspaper Partner business segment comprised of 1,000+ daily and weekly papers. In 2011, I took on additional responsibilities for the management and oversight of Monster’s in-house creative team and associated design services.As Senior Director of Channel Marketing, I oversaw development of the newspaper marketing creative platform that included B2B, B2C, online, and offline assets; created centralized and scalable traffic and revenue-driving marketing programs; and increased Monster’s brand presence in local markets.

Weston, Ma, Us

In my first role with Monster, I managed consumer and employer marketing for the $24M Diversity & Inclusion business segment. My focus was to draw minority job seekers to the Monster platform and through online and offline campaigns as well as to secure employer clients through the development of detailed product sales kits, enhanced sales communication, and targeted email and direct mail campaigns.

Amsterdam, Nederlands, Nl

During my tenure with Polaroid, I created the worldwide launch plan and developed the digital camera business strategy for the I-Zone instant Pocket Camera – Polaroid’s entry into the kids’ camera market. This included a multi-tiered, worldwide deployment plan for 21M packages of I-Zone film and an allocation scheme to maximize sales in the face of capacity constraints.

Ba, Economics

Master Of Business Administration (Mba)