Nancy - Beth Mayo Email & Phone Number

Glenwood Springs, Co, Us

I connect companies to data in marketing technologies, platforms, and strategies to better use their data to relate and serve their customers relationally and effectively improving customer experience.• Implement, integrate & assist clients to develop best practices, refreshing existing or putting place new marketing automation and digital marketing platforms, programs and stacks driving better CX• Develop marketing operation and analytic teams • Architect and maintain CRM solutions and integrations as well as apps for inbound marketing metrics, scheduling, and numerous other Salesforce.com bolt-ons• Create effective marketing stacks and strategy plans• Pardot, Marketo, Marketing Cloud (Exact Target), Social Studio, WordPress, Tableau tactician • Guest blogger for digital marketing agency and 3 small businesses creating compelling content• Established forecasting, new PR and marketing plans for several B2B and B2C companies• Built analysis programs and strategies using different modeling to maximize revenues • Initiated several interactive, e-blast and social media channel programs• Managed traffic and social presence for national cinema company• Strategize, built and managed web website content and functionality• Developed marketing channel campaigns, collateral and product positioning statements • Orchestrated several direct mail and web projects

San Francisco, Ca, Us

Ashburn, Virginia, Us

London, Greater London, Gb

Provide strategic, tactical and implementation support for Salesforce Marketing Cloud and Pardot for enterprise to small non-profit companies

Menlo Park, Ca, Us

Providing strategic, tactical and implementation support for Salesforce Marketing Cloud and Pardot

Senior Marketing Platforms Consultant

Westlake, Texas, Us

• Strategy and project driver • Manage projects that execute business processes and technology updates• SME and advocate for lead management to various business partners across the organization• SME for Salesforce • Manage relationships with Marketing and Sales partners understanding business impacts and articulate value

New York, New York, Us

Manage Marketing Services Delivery Team across U.S.Built curriculum and responsible for training new Marketing Services Agile Business ExecutivesMarketing Technology SME and Marketing strategist Facilitate marketing workshops Pardot Practice LeadForecasting and staffing 50+ Marketing Services projects

Denver, Colorado, Us

Marketing Automation & Technology ExpertStrategic Marketing Consultant Content Marketing ProAlignment SpecialistSocial Media AdvisorAgile MethodologiesOffshore Resource Trainer

Boulder, Co, Us

Demand Generation Content CreationMarket ResearchChannel ExplorationLead Nurturing ActivitiesEvent Management

Greenwood Village, Colorado, Us

• Marketing automation and digital engagement manager, data advocate, integration and alignment • An integral part of the demand generation and field marketing team • Salesforce sales cloud administrator and provide marketing cloud and service cloud support• Business intelligence, visualization and analysis manager using 3 data sources, with many custom objects across 4 platforms • Deployment, implementation and management of 4 Pardot instances utilizing customer behavior data to rebuild sales strategies for 2014 with target account approaches • Lead nurturing strategist and data warehouse strategist • Worked closely with IT in sourcing and implementing correct data tools and technology to support all marketing efforts and reporting

Hudsonville, Mi, Us

• Salesforce administrator managed 6000+ customer accounts, crafted effective workflows and improved data quality through ongoing efforts• Orchestrated all of the abstract, white paper and presentation development and submissions for the Qualmark Center of Excellence team • Composed all copy for newsletters, drip campaigns, and other relationship building outreaches• Constructed several multichannel and social media marketing initiatives to bolster the Qualmark brand and reaffirm Qualmark’s premier position in the test chamber industry• Expanded Qualmark’s trade show presence around the globe with new B2B partnerships

Lakewood, Colorado, Us

• Full responsibility for all global event and trade show strategic planning, budgets, vendor relationships, site visits, on-site management, registering, organizing of logistics and brand management as well as training and managing a staff of 40+ on site• Managed all marketing programs, matrixes and budgets for the TA/CT business areas• Developed marketing collateral, product positioning statements and non-profit outreach relationships to fully develop our brand within our community • Directed creative department creating marketing collateral photo shoots through finished product • Coordinated annual ad plan and media purchases • Established successful new process for the product price list & implemented early delivery• Created positioning platforms and annual marketing strategy plan along with budgets and completed those plans effectively

Ma, 01824, Us

• In charge of planning, budgets, registering, and organizing all logistics for 70+ trade shows annually as well as end result matrixes follow up and reporting• Managed upkeep of customer database• Developed metrics plan for trade shows and events along with follow through plans • Established new e-blast tool implementation, set-up and maintenance• Administered e-blasting program of 1000- 5000 emails a month for various departments• Assist with daily duties for product managers and the Vice President of Marketing• Organized the company’s annual user conference including developing vendor opportunities• Produced a 180 page report and plan for international expansion opportunities

• Researched, created, and implemented all communication programs and materials; including presentations, brochures, fact sheets, mailers, announcements• Developed an annual PR plan as well as developing content• Coordination and budgeting of all marketing events such as kick-off's, groundbreakings, etc.• Responsible for advertising, building, maintaining and developing project websites as well as updates to the main JB Olsen Construction website; coordinating and producing any other materials needed for presentations by the Director of Business Development • Created new strategic marketing plan

• Managed billing issues increasing customer service capability and improving vendor relationships• Transitioned a demolition company into a full service general contractor company• Attended to clients, scheduled sub-contractors and equipment• Sorted and managed outgoing and incoming faxes, mail, deliveries. • Planned all customer and employee events as well as assisting in building a marketing plan and the necessary deliverables