Nancy Luong Email and Phone Number
Los Angeles, CA, US
Nancy Luong's Location
Los Angeles Metropolitan Area, United States, United States
Nancy Luong's Contact Details
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About Nancy Luong
Proud daughter of Vietnamese/Chinese parents that fled the Vietnam War to give me a better life. I have a passion for family history, breaking generational patterns and barriers and the psychology behind family dynamics. With these passions, I wrote and published: How We Got Here Journal: A Guided Journal Filled with 50 Life-Changing Questions to Ask Your Parents or Loved Ones on Amazon https://amzn.to/3SVl1eH. I would love to connect if you have a story to share, I am one that loves to listen and learn from others!Currently working at Salesforce and the Global Communications Chair at Asiapacforce and Communications and Marketing Chair for our Salesforce SoCal Citizens Philanthropy Council. I am also in the Class of 2023 for Leadership Long Beach and CSULB Leader in Residence teaching and speaking in classes at Cal State Long Beach and Ms. Southern California 2023.Enthusiastic marketer with 15+ years in:- Program Management - Email Marketing- CRM- Loyalty Programs- Campaign Operations- Product Marketing- Project Management - Campaign management- SMS & PushIndustry Influence & Expertise:- California State University Long Beach Alumni (Keynote Speaker)- New York Public Library: Create Your Own Box (Speaker)- HER Helping Each Other Rise Mental Health & Women Empowerment (Keynote Speaker)- Salesforce World Refugee Day & featured article in Salesforce Insider Blog and Salesforce Daily News (Speaker)- California State University Long Beach Women's & Gender Equity Center (Speaker)- Next Level Mental Health Counseling & AAPI Event (Speaker)- DimSumX Women's Empowerment & AAPI Event (Speaker)- Oracle Modern Marketing Experience (Speaker)- Email Insider Summit (Speaker)- Global Results Communications (Speaker)- Michael Dear Therapy: How to Be Happy in a World that Feels Broken - (Speaker)- American Marketing Association (Speaker)- Society of Women in Business (Speaker)- International Business Association (Speaker)- Movable Ink's Email Transformation Tour (Speaker)- Long Beach State for Student Center for Professional Development (Speaker & Mentor)- Salesforce Racial Equality Taskforce (Speaker)- Brightstarschools.org (Speaker)- State University of New York, Fashion Institute of Technology (Speaker)- Hispanic Business Student Association (Speaker)- United Latino Students Association (Speaker)- California State University, Long Beach 2022 Ethics at The Beach (Speaker)- Wonder Women Tech (Speaker) - Featured in Balance the Grind on Work Life Balance
Nancy Luong's Current Company Details
California State University, Long Beach
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Long Beach State: Leader in Residence
Los Angeles, CA, US
Nancy Luong Work Experience Details
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Long Beach State: Leader In ResidenceCalifornia State University, Long BeachLos Angeles, Ca, Us
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Board Member: Ukleja Center For Ethical LeadershipCalifornia State University, Long Beach Jul 2023 - PresentLong Beach, Ca, UsThe Ukleja Center for Ethical Leadership was established in 2005 with the intention to enhance and promote the integration of ethics in every part of a student’s life. The center has programs to teach students ethics and integrity so that when they are presented with difficult scenarios in their personal and work life they are prepared to make integral decisions.
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Board Member: Student Center Professional DevelopmentCalifornia State University, Long Beach Jun 2023 - PresentLong Beach, Ca, UsAdvisor and mentor at SCPD, programs at CSULB to help set up students for success. The Student Center for Professional Development: The purpose of SCPD Mentoring programs is geared towards helping the College of Business students be as successful as possible during college and after graduation. Studies show that students who had a mentor are more likely to be engaged, volunteer, become a mentor, hold a leadership position, and more.
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Long Beach State: Leader In ResidenceCalifornia State University, Long Beach Sep 2022 - PresentLong Beach, Ca, UsIt's an honor to be chosen as California State University, Long Beach Leader in Residence for the Ukleja Center for Ethical Leadership. The center was established in 2005 with the intention to enhance and promote the integration of ethics in every part of our lives from work to personal. It's truly a dream to be selected as this year's Leader in Residence following amazing leaders like in Long Beach like Darick J Simpson, Gloria Cordero, Justin Rudd! As the Leader in Residence I have been teaching in various classes such as Marketing, Family & Child Development (related to my book How We Got Here) to talk about family dynamics, breaking generational patterns, equity and inclusion, belonging especially as being a part of immigrant families, etc. It's been amazing to work with the professors as I am giving my perspective on these topics and speaking on real life experiences in my work and personal life. Thank you to Janey Roeder for selecting me and for the amazing opportunity to be a part of this amazing cohort and group!
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Member Board Of DirectorsLeadership Long Beach Jul 2023 - PresentLong Beach, Ca, UsI recently joined the Board of Directors for Leadership Long Beach. I graduated from this amazing program, one of the best things I’ve ever done and now so excited to pay it forward by contributing on the board.Leadership Long Beach is a non-profit created to help serve and give back to the community and learn about current issues related to the local economy, government, education, media, etc. and make a difference with these organizations. I’ve learned so much from LLB and have made the best connections and friends. Looking forward to this next chapter in giving back to Long Beach in this impactful way! -
Leadership Long Beach Graduate Class Of 2023Leadership Long Beach Sep 2022 - PresentLong Beach, Ca, Us✨So excited to share that I was selected to be in the Leadership Long Beach Class of 2023! LLB has been around since 1989 and is a 1 year program with leadership development courses for leaders in LB. The purpose of the program is to help serve and give back to the community. Once a month we learn about current issues related to the local economy, government, education, media, etc. and make a difference with these organizations.
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Asiapacforce Global Board: Communications ChairSalesforce Apr 2023 - PresentSan Francisco, California, UsAsiapacforce is a unifying resource to empower Salesforce employees, the Asia Pacific community and allies globally. As Global Comms Chair, I am passionate about empowering others to use their authentic voice and creating a sense of community. I aim to bring people together and provide a safe space for participation in events and conversations. My goal is to ensure that individuals in APF feel like they belong and are represented while showcasing the opportunities and growth available through the ERG. Through effective communication and engagement, I aim to foster a supportive and inclusive environment where everyone’s voice is heard. 💙 -
Digital Program Manager, Marketing CloudSalesforce Apr 2021 - PresentSan Francisco, California, UsMy team focuses on the onboarding experience and programs for our Salesforce customers who purchase products such as Marketing Cloud, B2C Commerce through email journeys, in-app experiences, etc. We help our customer onboard and adapt to the products purchased so they have an easy, flawless and valuable experience. • Leading the development of key components of Marketing and Digital Success Programs• Conducts and reports on data analysis & makes recommendations based on data insights• Works cross-functionally and aligns with senior stakeholders• Integrates functional or regional strategies and develops specific objectives for their area of responsibility • Builds data driven strategy with the customer always at the center to ensure that we are optimizing their experience and helping them achieve their success• Executing elements of Marketing and Adoption Success Programs• Execute omni-channel campaign strategies with cross-functional team engagement• Leads the delivery of customer Events, Webinars, Trailblazer Communities, and/or Campaign-related activities• Leads the delivery of scale global success programs across digital channels• Manages the development of positioning and messaging based on data and aligned to strategy• Builds and monitors reporting and dashboards within Salesforce/Tableau. Project manages and provides status reporting
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Co-President Socal Asiapacforce (Salesforce Employee Resource Group)Salesforce Jun 2022 - Apr 2023San Francisco, California, UsAsiapacforce is a unifying resource to empower Salesforce employees, the Asia Pacific community and allies globally. Reflective of the diverse cultures across the Asia Pacific region, our network spans the globe with locations throughout the United States, Europe and Asia. As champions of equality, our members partner with corporate and community organizations to implement many educational, philanthropic and social programs. We accomplish this through public affairs and leadership speaker series, providing career and STEAM education for local youth, and cultural celebrations all over the world. Asiapacforce strives to build awareness, leadership, community, and equality, all while celebrating the diversity of our culture.
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Senior Consultant & Campaign Manager (Marketing Cloud)Salesforce Aug 2017 - Apr 2021San Francisco, California, Us• Lead on Salesforce Marketing Cloud Services team to manage the digital marketing program, executing email campaigns for The Gap Inc. • Primary point person for client interaction, responsible for all non-technical client communication.• Accountable for the accuracy, timeliness, and consistency of all email campaigns executed • Drive targeted communications production process for email campaigns and triggers• Liaison between client/internal partners to ensure alignment on deliverables• Partner with cross-functional team to drive project scoping and email development• Provide project status updates/recaps to key stakeholders• Communicate asset, proofing and approval deadlines to stakeholders, and main point of contact/liaison for stakeholders and email vendor• Final approver of all email marketing campaigns (with stakeholder sign-off) • Partner with Project Manager on maintenance of production-related tools (calendar, workflow management tool, etc). • Contribute to improving email production processes and efficiencies by leveraging project management and email production expertise
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Member Of The Board Of AdvisorsAdvertising Alliance For Mental Health Mar 2023 - PresentAdvertising Alliance for Mental Health is a platform created and founded by James Kinney, current Global Chief People Officer of Media.Monks, and is fully funded by James. The platform includes FREE anxiety management courses, group coaching calls from mental health professionals and an anonymous community forum. There is a “Beat Burnout Challenge,” a six-week podcast-style course that is designed to build community among AMH members. AMH as a community-driven and volunteer-led initiative, which could lead to location-based chapters and in-person meetups. The board will advise Kinney on how to advance the platform, which courses to launch next, how to best consider representation when working with mental health coaches and how to ensure the platform maintains an intersectional approach to mental health.I am honored to be selected as an advisor because mental health is something I am incredibly passionate about especially in our AAPI community. More than ever, we need accessible and free mental health resources, thank you James for having me be a part of this incredible initiative. AMH Website: https://bit.ly/3TRpeBeADWEEK Article: http://bit.ly/3KgwuDr -
Ms. Southern California Titleholder 2023Community Action Team - Non Profit Jan 2023 - PresentAs Ms. Southern California 2023, I work closely with the non-profit, Community Action Team (CAT), which was created to promote social well-being. The non-profit produces quality events within our community that benefit children, animals, and the environment. In my role, I give back and volunteer my time at events in the community such as cleaning beaches, bringing families together for free events, collecting food/donations for those in need, helping animals in shelters, etc. I also am proud to represent as female, AAPI, tech, educator in this role and breaking the mold of what beauty is defined as. To me, beauty within is what matters and our outer appearances are no longer values and defined as what society has historically created for us. I don't fit in the traditional 'mold' or perception of what a titleholder is and my goal is to show other women, young ladies and the youth that everyone is truly beautiful in their own way and by being their authentic self. ❤️
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Product Marketing ManagerEharmony Nov 2015 - May 2017Los Angeles, Ca, Us• Lead flawless execution of multi-channel strategies to achieve company objectives via email, onsite and offsite banners, landing pages, promotions, and mobile notifications, while maintaining a cohesive customer experience.• Provide end-to-end project management of lifecycle marketing initiative, conceive strategy, develop creative brief, manage copy and creative development, oversee or execute development and QA, report on results and optimization efforts.• Maintain ownership of promotional pricing matrix and promotional codes to ensure consistency of promotional pricing strategy and targeting.• Perform analysis and interpretation of promotions and lifecycle forecasts across all customer segments and locales.• Partner with Product Marketing Specialists to interpret reports measuring performance of email, banner and mobile campaigns with the goal of constant optimization.• Provide regular reports and insights on retention marketing program performance and competitive market information to make effective tactical and strategic recommendations and campaign adjustments.• Act as a secondary quality assurance checkpoint for all promotional targeting and email communications as needed.• Lead project management for marketing requirements and delivery of new and existing tools to enable automation of email and banner promotions.• Support the growth of new eHarmony verticals by cross-promoting marketing campaigns and providing strategic recommendations to other teams.• Partner cross-functionally across the organization, working closely with Acquisition Marketing, Product Management, Engineering, Legal, Customer Care, and Data Analytics teams.• Implement new data fields into Responsys (ESP), when necessary, for new marketing strategies.• Manage and maintain strong global email deliverability across eHarmony campaigns. -
Senior Digital Marketing & Program ManagerAmerican Apparel Jun 2015 - Oct 2015Christ Church, West Indies, Bb• Manage email marketing program - weekly, triggers, batch and ad hoc email campaigns. • Focused on revamping the loyalty program start to finish• Worked with ExactTarget on new concepts for lifecycle marketing emails • Managed transactional emails with internal email platform, optimizing the entire process and email program• Responsible for briefing external and internal teams, submitting clear briefs, overseeing creative development, campaign set up, list segmentation, and deployment; working with cross functional departments and managing project tasks and deadlines • Review and proof all campaign materials and facilitate necessary approvals from cross functional teams • Track utilization of vendor hours and make recommendations on process optimization • Oversee loyalty email infrastructure including batch and automated trigger sends; partner with IT and external vendors to troubleshoot deliverability failures • Optimize email program effectiveness, leverage reporting and analytics to analyze campaign performance and track campaign KPI’s -
Email & Digital Marketing ManagerFresh & Easy Sep 2014 - Jun 2015Torrance, California, Us• Manage email marketing program - weekly, triggers, batch and ad hoc email campaigns. • Responsible for briefing external and internal teams, submitting clear briefs, overseeing creative development, campaign set up, list segmentation, and deployment; working with cross functional departments and managing project tasks and deadlines • Review and proof all campaign materials and facilitate necessary approvals from cross functional teams • Use ExactTarget interface to execute complex deployments with data manipulation and list segmentation • Track utilization of vendor hours and make recommendations on process optimization • Oversee loyalty email infrastructure including batch and automated trigger sends; partner with IT and external vendors to troubleshoot deliverability failures • Optimize email program effectiveness, leverage reporting and analytics to analyze campaign performance and track campaign KPI’s • Digital Content Management, collect and prioritize content from cross functional teams• Manage content delivery calendar used by cross functional teams and use various internal systems/interfaces to update web, social and mobile properties• Oversee external vendors and internal graphic designer with clear, detailed and accurate creative briefs; articulate helpful feedback for creative and/or technical revisions • Cross reference detailed information from various sources; execute coordinated updates of all digital content (website, microsite, social media, etc.) • Create marketing content with blog posts/articles • Leverage analytics teams to create and/or optimize campaigns• Manage clear communication regarding digital initiatives to stores and external teams • Manage purchase order requests and payment of vendors -
Email Marketing SpecialistAxs.Com At Aeg Feb 2013 - Sep 2014Los Angeles, Ca, Us• Managed digital and email marketing campaigns for 50+ AEG owned/operated venues in over 15+ domestic & international markets• Demonstrate end-to-end ownership of email marketing campaigns by coordinating activities of design, content and technical teams to meet multiple, interdependent deadlines• Partner with the product and technical team to set and adjust the business rules for email alerts that originate from the AXS.com website• Own customer segmentation scheme and work with the analytics team to design the segment criteria and pull email lists on an ongoing basis• Execute all regular and ad hoc email campaigns incorporating appropriate control groups for subject line testing, hold out groups, and new offers tests using ExactTarget• Manage email marketing efforts with partner venues• Incorporate email address acquisition from the social efforts and support the promotions strategy as well as any requests from venues or promoters -
Senior Account ManagerExperian Marketing Services Oct 2011 - Jan 2013Costa Mesa, Ca, Us- I worked with Fortune 500 clients such as: Nordstrom, Starbucks, adidas, US Auto Parts Network, Inc. on a daily basis and answers questions regarding production status, project questions or application inquiries-Training clients on the functionality of our web-based application -Ownership of special projects from start to completion-Training of new account managers and mentoring account managers in their professional development-Create and analyze various reports in order to measure success, identify weaknesses and discover growth opportunities-Conduct tests to measure and maximize a variety of metrics with the goal of program growth and improvement- Setting up, testing, and deploying our clients' e-mail marketing campaigns using our proprietary, web-based application.- Providing recommendations to clients based on interpreting results of their email campaigns.- Managing our clients' subscriber databases, including creating and updating their lists and segmenting data for targeted e-mail campaigns.- Actively collaborates with clients to build and improve their e-mail marketing strategies- Resolving client issues, proposing solutions and escalating to the appropriate person to the point of resolution. -
Account ManagerExperian Marketing Services Nov 2009 - Oct 2011Costa Mesa, Ca, Us- Setting up, testing, and deploying our clients' e-mail marketing campaigns using our proprietary, web-based application.- Providing recommendations to clients based on interpreting results of their email campaigns.- Managing our clients' subscriber databases, including creating and updating their lists and segmenting data for targeted e-mail campaigns.- Actively collaborates with clients to build and improve their e-mail marketing strategies- Resolving client issues, proposing solutions and escalating to the appropriate person to the point of resolution.
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Product Marketing/Market Research Intern (Freecreditreport.Com)Experian Consumer Direct Jun 2009 - Sep 2009Costa Mesa, Ca, Us- Coordinate content and template design internally for redesign project. - Facilitate delivery process for redesign and email enhancement initiatives, working closely with internal teams.- Worked closely with Senior Executives and customers as a liaison/coordinator for market research consumer panel.- Coordinated events such as conferences for 100+ senior executives, sweepstakes for all freecreditreport.com members, nationwide focus groups. -
Marketing Communications InternD Link Feb 2009 - Jul 2009Irvine, California, Us- Analyze complex data; integrate sources of information from various sources and of variable quality.- Generated and designed weekly newsletters distributed to thousands of clients via e-mail blast.-Created “product selectors” and “D-Pod” product information on D-Link website. -
Marketing InternMarketing Arm Group Aug 2008 - Dec 2008- Worked on Home Depot account, coordianted contractor trade shows.- Brainstormed, researched and implemented new ideas for new accounts such as Victoria Secret.-Worked with Nintendo Wii account, organized guerilla marketing and green marketing.
Nancy Luong Skills
Email Marketing
Digital Marketing
Marketing
Marketing Communications
Market Research
Online Advertising
Strategy
Analytics
Database Marketing
Direct Marketing
Account Management
Multi Channel Marketing
Digital Strategy
Mobile Marketing
Web Analytics
Segmentation
Lead Generation
Event Management
Integrated Marketing
Campaign Management
Ppc
Seo
Affiliate Marketing
Omniture
Customer Acquisition
Pay Per Click
Search Engine Optimization
Interactive Marketing
Nancy Luong Education Details
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California State University, Long BeachBusiness Marketing -
Amsterdam University Of Applied SciencesMarketing
Frequently Asked Questions about Nancy Luong
What company does Nancy Luong work for?
Nancy Luong works for California State University, Long Beach
What is Nancy Luong's role at the current company?
Nancy Luong's current role is Long Beach State: Leader in Residence.
What is Nancy Luong's email address?
Nancy Luong's email address is na****@****ail.com
What is Nancy Luong's direct phone number?
Nancy Luong's direct phone number is +162639*****
What schools did Nancy Luong attend?
Nancy Luong attended California State University, Long Beach, Amsterdam University Of Applied Sciences.
What skills is Nancy Luong known for?
Nancy Luong has skills like Email Marketing, Digital Marketing, Marketing, Marketing Communications, Market Research, Online Advertising, Strategy, Analytics, Database Marketing, Direct Marketing, Account Management, Multi Channel Marketing.
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