Nancy Macdonald work email
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Nancy Macdonald personal email
A results-generating marketer with extensive experience shaping brand identity for major properties and emerging brands. Throughout my career, I have created powerful multi-channel campaigns, devised game-changing brand strategies, fostered collaboration across teams, and operated as a trusted advisor with C-suite leaders. I have extensive experience in building brands, engaging stakeholders, and optimizing performance. With a global perspective and cross-cultural mindset, I can provide agile and innovative leadership that delivers powerful outcomes.☑ Skilled in rebranding and market positioning to achieve significant growth and competitive advantage.☑ Proven track record in executing integrated campaigns that enhance brand visibility and audience engagement.☑ Inclusive leader with an unusual ability to bridge the communication gap between business executives and creative thinkers, executing tactics that attain measurable results.☑ Translates consumer insights into strategic marketing initiatives for consumer products and media platforms.☑ Creates a collaborative, cross-functional team culture to meet needs of all key stakeholders—PR, ad sales, brand teams, and external partners/sponsors.☑ Fluent across television networks, brands, and media properties in social media, interactive experiential marketing, paid media, and consumer promotions.SELECTED ACCOMPLISHMENTS: ★ Launched full brand identity and marketing strategy for the UFL, a new professional spring football league in just over 60 days, generating strong Year 1 attendance.★ Boosted ratings 24% for the FIFA Women’s World Cup and attracting 14 million TV viewers to FOX Sports.★ Catalyzed fast ramp-up of social media engagement, leading to over 250 million social media views.★ Led creative campaigns across digital, TV, and traditional media that delivered up to 34% increase in viewership.If you’re looking for an industry leader with extensive strategic marketing experience, contact me here or through my email at nmacdonald324@gmail.com.AWARDS:★ Clio Sports Award ★ Promax Gold★ Consecutive "Daytona Day" Sports Emmys ★ Sports Emmy FIFA Women's World Cup Anthem Spot "All Eyes On Us" ★ #FSWomanOfTheWeek TOP SKILLS: Brand Marketing & Advertising Strategy, Sports Marketing, Entertainment Marketing, Consumer Goods, Consumer Engagement, Brand Management, Multi-Platform Marketing, Social Media Strategy, Social Media Content, Integrated Media Campaigns, Strategic Marketing Partnerships, Content Marketing, Brand Activations
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Fractional CmoIntennseCharlotte, Nc, Us -
Vice President MarketingNancy Macdonald Marketing, Llc Aug 2024 - PresentCollaborates with clients to develop brand strategies, marketing plans, fan engagement concepts, content strategies and live events. Builds strategic-based campaigns from conception through execution to meet marketing objectives and business goals. Available for freelance and contract work. • Currently working on brand positioning projects plus developing content strategies to drive fan engagement by leveraging AR/VR.• In 2021, led the College Football Big Noon Kickoff/Outkick.com campaign for FOX Sports and developed brand positioning and strategic marketing plan for Racing America's new sports streaming platform.
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Senior Vice President Marketing & CommunicationsUnited Football League (Ufl) Jan 2024 - Jul 2024I spearheaded brand development and marketing strategy for the new UFL, following USFL’s rapid merger with XFL. I quickly established and led marketing, communications, and content teams to achieve a highly successful inaugural season.☑ Launched the UFL, a new Spring professional football league in 60 days, directing full brand development and marketing lifecycle to resonate with target consumers, from conceptualizing core values and brand architecture, ensuring brand consistency across digital elements, visual media, and content.☑ Led the development of creative campaigns across digital, TV, and traditional media, driving ticket sales and setting new benchmarks for brand visibility and audience reach.☑ Orchestrated the go-to-market strategy across eight team markets, leading to record-breaking attendance with 40,317 spectators at The Dome at America’s Center and over 580,000 total game attendees, surpassing previous spring football league records.☑ Established a distinct league positioning that leveraged the legacies of the USFL and XFL, achieving high engagement levels with 4.13 million social media followers and 20.3 million YouTube views, setting new benchmarks for social media performance.☑ Boosted brand visibility and fan engagement, generating 283 million social media views and achieving an average of 850,000 viewers per game, reflecting a 34% increase over the 2023 XFL/USFL averages and exceeding prior season totals by over 100 million views.☑ Directed the creation of innovative marketing campaigns across digital, TV, and traditional media channels, driving significant ticket sales and setting new standards for brand reach and visibility. -
Vice President MarketingUnited States Football League Dec 2021 - Jan 20248-Team League With North & South Divisions, UsLed the marketing function for the launch of the new Spring Professional Football League and two full seasons of the USFL with direct oversight of brand strategy, creative development, advertising, community engagement, go-to-market strategy, promotions, media planning, and marketing operations. For the start up league, also led ticketing and stadium operations. ☑ Brand Innovation: Crafted and implemented groundbreaking brand strategies and creative campaigns, achieving substantial growth in brand recognition and audience reach through targeted media efforts.☑ Enhanced Game-Day Experience: Engineered a strategic marketing initiative that resulted in a notable increase in game-day attendance and a substantial boost in social media engagement.☑ Stakeholder Relations: Cultivated robust partnerships with league and team stakeholders, refining internal processes to bolster business support and operational efficiency.☑ Market Strategy Leadership: Directed the go-to-market strategy, leading to heightened fan engagement and increased ticket sales.☑ Event Management: Oversaw game day operations, utilizing strategic entertainment and stadium presentations to drive a significant rise in attendance.☑ Community Engagement: Executed impactful community engagement activities and activations, enhancing positive media coverage and fostering community relationships. -
AdvisorNextup Partners Feb 2021 - Jan 2023Atlanta, UsUtilizing my brand marketing, media and strategic partnerships skillsets to build a new type of sports business consultancy focused on pairing businesses with proven leaders from across the industry.Led by one of the most diverse and accomplished leadership teams in sports, NextUp Partners consists of veteran senior and mid-level professionals with decades of proven success across sports leagues, teams, brands and creative agencies and a multitude of C-suite level relationships.Solutions are customized to the needs of the client and include end-to-end strategy and execution as well as affordable, fractional executives to help companies secure the resources, expertise, and intellectual capital they need to grow quickly and efficiently.see less -
Vice President, Brand MarketingFox Sports Feb 2013 - Jul 2020Directed strategic marketing and advertising for 3 high-profile brands with combined $9M marketing budgets and 27M in television viewership yearly for newly launched 24-hour sports network. Developed long-lead, multi-platform marketing plans, including creative messaging, social media strategy and content, PR, media strategy, promotions, and more, to generate audience engagement, drive viewership, and improve long-term brand awareness.· Led campaign teams of 20 to develop brand strategies and marketing plans to support programming launches and sustain efforts for off-air media, including traditional media and consumer promotions. · Defined ideas from conception through execution of strategic-based campaigns to create custom opportunities for brand. · Maximized ROI for marketing partnerships by collaborating across departments on multi-platform promotions, sponsorships, and value earned marketing opportunities.· Represented FOX Sports with relevant business relationships, organizations, and properties to strategically position FOX Sports in the minds of the network’s partners and rights holders. NASCAR:o Drove excitement and new viewers resulting in +38% increased viewership for 2020 Daytona 500, including 30% of viewers who had watched no prior races in 2019.o Standout: Influencer program generated 65.3M impressions across Twitch, social, and YouTube with audience 93% male and 50% within the core target demographic of M18-34. FIFA Women’s World Cup:o Led fully integrated marketing plan, leading to +24% on ratings and +11% on viewership (14 million TV viewers).College Football:o Spearheaded multi-platform marketing campaign resulting in most-watched season ever (+13% over prior year).FOX Sports 1 Opening Drive Tour (CFB Activation):o Led integrated marketing campaign generating 84M in audience and $240K in media value across online news, television, blogs, print, and Twitter influencers. -
Vice President Marketing & PromotionsSpeed Channel, Inc. Aug 2010 - Jan 2013Charlotte, Nc, UsDirected and collaborated with outside media agency to plan and manage multi-million-dollar integrated media campaigns to drive viewership and increase traffic to SPEED.com. Supported program launches and tent-pole events through paid media campaigns and non-traditional initiatives. · Provided strategic direction to outside creative and promotional agencies to develop best-in-class creative and tactics to reach target audience.· Aligned the voice of the brand on social media platforms by leading development of social media strategy, architecture, content approach, and measurement dashboard. · Collaborated with digital, creative services, production, and affiliate marketing to maximize internal resources and to create consistent brand messaging across all platforms. · Managed team of up to 15 staff responsible for all off-air marketing including experiential marketing, integrated sales and marketing, social media, series relationships, promotions, media plan execution, and affiliate marketing. -
Director, Marketing & PromotionsSpeed Channel, Inc. Aug 2005 - Aug 2010Charlotte, Nc, UsLed development, design, and execution of marketing events, ad sales marketing, and advertiser/sponsor promotion and integration to brand SPEED Channel, increase ratings, support programming, launch new shows, and reach new demographics. · Grew integration deals to over 65% of ad sales revenue and to over 90 clients by identifying integration opportunities and developing innovative programs across multiple platforms.
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Marketing ManagerSpeed Channel, Inc. Sep 2002 - Jul 2005Charlotte, Nc, Us• Strategically developed and executed national integrated campaigns across multiple platforms to brand SPEED Channel, increase ratings, support programming, launch new shows, and reach new demographics.• Directed external agencies in development of national advertising campaigns for image, trade, and tune-in campaigns.• Partnered with VP of Marketing to develop brand strategy and define brand character for year-old network.
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Account ExecutiveInteger Group 1997 - 2002Denver, Colorado, UsPlanned and executed over 200 brand programs and integrated consumer marketing promotions for accounts such as Coors Brewing and Procter & Gamble.· Utilized variety of advertising mediums, including point-of-sale material, in-store marketing, merchandise, packaging, consumer sweepstakes, distributor incentives, national convention efforts, brand website, and media.
Nancy Macdonald Skills
Nancy Macdonald Education Details
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Syracuse UniversityPolitical Science -
The Tuck School Of Business At DartmouthWise Executive Leadership Institute (Weli)
Frequently Asked Questions about Nancy Macdonald
What company does Nancy Macdonald work for?
Nancy Macdonald works for Intennse
What is Nancy Macdonald's role at the current company?
Nancy Macdonald's current role is Fractional CMO.
What is Nancy Macdonald's email address?
Nancy Macdonald's email address is nm****@****rts.com
What schools did Nancy Macdonald attend?
Nancy Macdonald attended Syracuse University, The Tuck School Of Business At Dartmouth.
What skills is Nancy Macdonald known for?
Nancy Macdonald has skills like Integrated Marketing, Advertising, Sponsorship, Sports Marketing, Social Media Marketing, Marketing Strategy, Marketing, Digital Media, Social Media, Public Relations, Creative Direction, Marketing Communications.
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