Nancy M. Email & Phone Number

Teaneck, Nj, Us

Teaneck, Nj, Us

Brought onboard in a newly created role to expand on and strengthen internal marketing capabilities, institute best practices, and support brand awareness and growth initiatives. FDU is recognized by US News & World Report as a Top 50 Regional Best, Best Value, and Most Innovative University. A leader in healthcare and health sciences, FDU Health's School of Pharmacy & Health Sciences was the first pharmacy school associated with a private university in NJ. FDU is New Jersey’s largest private university with 4 campuses: Madison, NJ; Teaneck, NJ; Vancouver, BC, Canada; Wroxton, North Oxfordshire, England.

Rutherford, New Jersey, Us

Recent work includes brand concept and brand development for Beyoncé’s beauty launch & GTM, with product range across categories: bath & body/wellness, skincare, haircare, color cosmetics.Clients include: Landor/WPP (Kraft Heinz, Chevrolet, United Airlines); Parkwood Entertainment; Interbrand/Omnicom; InterbrandHealth; Mana Products, BLK/OPL; Limited/L Brands Bath & Body Works; Natori, Josie by Natori; PHG/Hotel Group; Gracious Home NY. Provide brand strategy and omni-channel creative development consulting in support of client strategic goals; Consulting projects have included brand development, brand strategy, copy direction, creative direction, omni-channel marketing strategy & tactical planning, naming, verbal identity, positioning, architecture, messaging, social media strategy, direct mail, direct marketing, advertising, email, trade show/event marketing. Adept in consumer insight analytics/metric setting & tracking to inform strategy. B2C, B2B, DTC experience. Industries: CPG, healthcare, healthcare network/hospital, health & wellness, pharmaceutical, beauty, cosmetics, home goods, hospitality, legal, fashion.

New York, Us

Interbrand and Interbrand Health. Clients include: IQVIA (QuintilesIMS), Otsuka, Roche, Abcam, Pfizer, Boston Scientific, Shire, Atrium Health (Carolina's Healthcare System), Ascensia, ConnectiveRx, Physician's Desk Reference (PDR), Central Maine Healthcare, Garnet Health (GHVHS), McKesson/CoverMyMeds, Roche Healthcare Consulting, HSS/Hospital for Special Surgery, Children's National Health System, Illumina, Mediware, WellSky, Nuvo, Medtronic, ZYUS (Phyto-therapeutics & cannabinoid formulations), Mallinckrodt/Sonorant, Sun Life Financial, Kadiant (TPG autism services platform);Interbrand Health (Omnicom) is the only full-service global branding consultancy with an exclusive focus on the healthcare and pharmaceutical industry. IBH clients range from top-ranked hospital systems in the nation, to global pharmaceutical, device and diagnostic companies, to start-up health tech and healthcare innovators.

Branding, verbal identity; Select clients include: Kraft Heinz, Chevrolet, United Airlines, ChildServ/Kids Above All;Landor's (WPP) work encompasses brand research and valuation, brand strategy and architecture, brand purpose and green design, corporate identity and packaging design, innovation, naming and writing, branded experience, brand equity management, employee, and digital branding.

Santa Cruz, California, Us

Brought on to consult in a new vertical to develop a consumer-facing brand & creative strategy in an industry known for its barriers to consumer trust. As head of creative and chief of content, role focused on driving customer acquisition and growing audience. Oversaw brand strategy as company both developed and acquired new assets. Company operates in both B2C and B2B space and works with the nation's leading law firms as well as top boutique firms. With a strategically driven reach of >85% new visits, the OLM group has touched the lives of over 45 million visitors since its inception.Overall responsibility for customer acquisition & engagement for OLM suite of sites; Built digital marketing strategies and customer journey maps (B2C + B2B) to drive acquisition and strengthen retention and LTV. Over tenure, increased visitors +58.2%, sessions +64.3%, conversions +40.7% and consistently achieved double-digit YOY traffic growth; Closed out 2016 with conversions +16% vs prior year.Managed globally based team of content writers, copywriters, journalists, editors, account executives, AD/graphic designers, web designers, social media specialists; led/managed external agency relationships.Responsibilities: UX & Engagement; Audience Development; Branding, Marketing Strategy, Content Strategy, Creative Strategy & Development, Website Development, Social Media Strategy, Community Development, Brand Management; Metrics & Analytics; Consumer insight analysis; Content syndication and amplification; Trade show/event marketing.

Seattle, Wa, Us

RealSelf.com was named one of the Top 10 Doctor-Recommended Health websites by Real Simple magazine.Content Strategy | Brand Development | User Experience | Editorial | Community Development- Brought on during start-up phase;- Oversaw content development to ensure high user engagement and SEO best practice for site with >2.0M unique visitors/month, covering both the B2C and B2B space;- Drove brand awareness by setting & executing content strategy to establish brand identity consistent with overall strategic vision for company;- Partnered with key licensed medical providers to develop content packages;- Partnered with ASAPS to develop/share content and enhance brand integrity;- Managed editorial team; set editorial metrics and goals; conceptualized and launched RealSelf tips and beauty blogs; created weekly RealSelf newsletter focusing on tips, latest industry trends, product reviews; developed and managed editorial calendar;- Oversaw beauty editorial content including voice development and verbal identity for brand;- Managed beauty brand and product profile content for over 500 brands;- Reported on relevant beauty launches and trends;- Mangaged press inquiries/interview requests; maintained key PR contacts within beauty industry; developed brand presence on social media channels and competitive beauty/health blogs;(eg, New York Times interview: http://www.nytimes.com/2009/05/07/fashion/07skin.html)

Rutherford, New Jersey, Us

Transition year where I took on limited startup and small business consulting projects while focusing on my most important role of all: Mom to my 3 children. I'd been given the choice to stay with my company in a new role (same level & all), or take a package and leave. With so much of my career ahead of me, and 3 little ones at home, the choice was clear. I left, and I left smiling--so much so the SVP of HR actually told me to stop smiling so much. I had no 'landing pad', but I somehow knew all would be ok, and it was. Zero regrets.Professionally, it was a gift, as I realized how much I love consulting on new brands, product launches, and turnarounds. It's the frenzied but focused camaraderie of "startup mode" and working with incredibly smart and talented colleagues toward something amazing that I enjoy most. It was a pivotal year. I provided brand creative development, copy direction, verbal i.d. and content strategy for various CPG, home goods, hospitality, restaurant and legal clients.

Northampton, Gb

Promoted to regional role as an internal SME on strategic & consumer-centric Marketing/Creative projects to achieve $400M corporate expense reduction commitment. Represented Creative & Marketing areas in cross-functional initiatives. Projects included:- North American marketing alignment to establish streamlined and integrated product-to-market processes and creative planning/execution within matrixed organization while continuing to elevate brand;- Streamlining creative development process and print migration to digital while maintaining brand equity and sales effectiveness; Achieved 70% reduction/migration in first year with $3M savings; delivered incremental $1.5M second year;- Analyzed product-to-customer process, including consumer promotional touchpoints, to identify key issues in product quality, price, delivery, and sales support; realized $7.5M returns reduction in first 6 months of implementation;

Northampton, Gb

Creative Director/Copy for all of Avon's key CPG brands and promotions. Key achievements include:- Avon’s first-ever Global Brand Image style guide for top-tier beauty brands, rolled out to 130+ markets;- Development of Avon voice, verbal identity for repositioning/ rebranding; also naming, tag lines;- Development & execution of Avon Brochure (4,000+ pgs/year) to deliver on $100M+ profit plan per campaign ($2.6B+ annually);- Responsible for over 700 pieces of collateral annually: promotional catalogs, sales promotion, segmented marketing, market research, advertising, point-of-sale, direct mail, packaging;- New beauty brand and product positioning statements, product naming, verbal identity, color/ shade/ fragrance names, market research concepts;- Launches for ANEW, Skin-So-Soft, Beyond Color, Perfect Wear, Naturals, Avon Life (vitamins and supplements), Avon Skin Care; - Client editorial responsibility for "Athena", a beauty-fashion-lifestyle magazine co-launched with Hachette-Filipacchi; https://adage.com/article/news/avon-hachette-pair-athena-beauty-lifestyle-title-part-global-strategy-ad-budget-double/70042/- Budgetary responsibility for over $100M; Direct staff: 10; Indirect staff: 80+, along with independent contractors (total staff 140);- Delivered $2.6M in cost savings through analysis of work processes; set kpi’s to reduce lateness and change by 30%, equating $400m;- Worked on key partner brands & celebrity-branded products: Diane von Furstenberg, Salma Hayek, Derek Jeter, Patrick Dempsey, Natori & Josie by Natori, Bloomingdales, Tiffany & Co., Newport News, Oscar de la Renta, Perry Ellis, Cher, Joan Vass, Catherine Deneuve, Billy Dee Williams.

Bachelor Of Arts - Ba, Pre-Law Track: Double Major In International Relations And Criminal Justice, Minor In History

Master Of Business Administration - Mba, Marketing And Management

Brand Marketing & Advertising

Leadership Development Program (Ldp)