Nancy Mcgrory Email & Phone Number

Greater Portland Area

Exec comms

Building Brand and Reputation Planning and Awareness for Tech Startups *Vision, Messaging and Planning for Tech Startups *Exec Comms*Crisis comms *Go to market PR strategy*Product Launch planning and execution *Reviews programs

Delivered MarComm programs for a variety of open source projects including AI, Open Metadata standards, R language, Networking, Edge computing and Open Containers Initiative. Worked closely with the Board of Directors for four project groups, evaluating marketing plans, prioritizing activities based on businesses need and budget. Wrote and developed talking points, speaking and award submissions, press releases, background materials, newsletters and blogs for all five projects. Developed compelling social media content that engaged the community with research-based approach, studying how specific audiences interacted with social media and including a plan to better target influential people and companies. Crafted and pitched news stories to relevant media for new Foundation launches, new projects and Linux Foundation events.

Portland, Oregon Area

Directly managed Microsoft Corporate PR effectiveness measurement program, measuring tone of coverage, message pull-through, and potential reach. Provided strategic insights that improved PR communications for large groups of internal and external stakeholders with over 30 individual programs falling under corporate umbrella.

Managed and executed day to day PR measurement effectiveness programs with budgets over $1M for Fortune 500 clients including Microsoft and T-Mobile. Increased client satisfaction 25% by developing and implementing announcement planning worksheet, ensuring clear communications that set expectations about deliverables. Increased brand awareness and sales, ensuring clients reached target audience with effective message, by gaining understanding of core business problem through effective questions and research.

Portland, Oregon Area

Held various positions supporting the Microsoft account from serving as an entry-level account coordinator on the Microsoft Mobile Devices Division to leading various business groups. Accomplishments include: Managed day-to-day ownership of various public relations accounts for Microsoft product groups. Created PR plans and press materials for product lifecycle announcements and product launches. Handled crisis communication for Hotmail issues, designed reviews and consumer programs for a variety of products., Developed partner programs that produced case studies to support the ecosystem. Extensive experience with prepping spokespeople for media interviews, developing briefings for press tours and events. Negotiated deadlines, projects and programs based on team needs. Established “Web Influential” team and program for Windows Mobile for bloggers, identifying new communities, tapping into and managing this new world of influencer.