Create effective plans for public relations, media, and marketing initiatives aimed at enhancing the reputation of Girl Scouting among both internal and external stakeholders in order to attract and retain members.Supervise and manage the customer care team to guarantee prompt and accurate responses to customer inquiries and requests.Lead various aspects of the organization including personnel oversight, financial planning, compliance with regulations, and setting and achieving goals.

Responsible for planning and directing the County's major technology projects to achieve improved, integrated technology solutions that meet business needs and customer requirements. Perform business analysis including requirements definition, business case development, solution design, project scope, vendor evaluation, reviews and approvals. Conduct needs assessments and develop specifications for departmental and County-wide Request for Proposals (RFI / RFP's). Maintain overall leadership and accountability for the successful implementation of major technology projects.

Digital MarketingLead team of developers to operationalize strategies and advance multi-channel, multi-platform data-driven programs. Identify and tap into new digital channels to optimize ROI and fuel revenue growth. Engage with cross-functional resources to deliver a holistic and engaging customer/prospect experience. Serve as the Global Eloqua administrator and architect creating, building and managing assets for lead generation campaigns across all regions with a focus on deliverability optimization and A/B Testing. Management and compliance with global data privacy regulations including CAN-SPAM, CASL, EU Privacy Directive, and the Australia Spam Act of 2003. Partner with corporate communications team to ensure consistent on-going social media message delivery optimization.Communications & Customer EngagementResponsible for crafting consistent, compelling messages across traditional and new media channels. Collaborate with content writers and academics to produce press releases, direct email marketing, website content, thought leadership articles, and social engagement to support consistency and ongoing engagement. Orchestrate customer facing events and high-profile global corporate sponsorships. Deliver proven gains in ROI through post-event activities including customer satisfaction survey, analytics, and press release development.Operational ExcellenceIdentify, evaluate and champion new marketing technology solutions through development of standardized assessment tools. Integrate and implement new solutions and lead roll-out strategies across the business. Drive enhancements to Marketing Operations Center of Expertise and infrastructure to advance capabilities and operational efficiencies through implementation of 5-year operational excellence roadmap.

Communication & Customer EngagementExcellent communication, presentation, writing, and editing skills to deliver consistent, compelling messages to business customers.Marketing CampaignsConceptualization and implementation of design and communication elements for various global product campaigns launched across various media platforms.Corporate Sponsorship & Public RelationsPlan and execute customer events and corporate sponsorship including Fashion Weeks (New York, Toronto, and Miami), Volvo Ocean Race, VIP dinners, and customer appreciation celebrations. Extensive attention to detail and coordination is required for a successful event.Brand Management & Corporate IdentityGatekeeper for all internal and external promotional materials to ensure that they adhere to strict brand standards. Responsible for approval and sign-off on all exterior building signage, direct mail marketing campaigns, e-Marketing campaigns, sell-sheets and brochures, posters, and digital signage for station sites in all 50 states and Canadian territories.Creative Graphic DesignOut-of-the-box thinker and highly creative designer with expert knowledge of Adobe Creative Suite. Conceptualize and develop brochures, sell-sheets, posters, banners, and other marketing collateral. Work with print and promotional item vendors to ensure quality products at the lowest price possible.

Web Development & E-CommercePlanned and led implementation of new intranet. Led installation, testing, and deployment. Coordinated marketing standards and technical needs. Dramatically increased efficiency and reduced costs by automating several key processes.Corporate Intranet & CommunicationsDeveloped and managed internal employee facing corporate intranet using Microsoft SharePoint as a platform. Created and designed custom workflows and interactive tools. Website and New Media AnalyticsAnalyzed marketing e-campaign statistics and provided insight into website traffic and marketing effectiveness by monitoring traffic and creating custom reports.Special EventsPlanned and facilitated special events and ceremonies including execution of entertainment and awards.