Bridging the thinking to the making for a killer client roster. Collaboration reigns supreme, and we go ALL-IN to dive headfirst to ensure our clients not only reach their potential but also anticipate what may lie ahead. Together, we craft compelling brands, streamline operations, wield data for good, and delight in shattering the old-school ad agency mold—because, let's face it, a lot of that just doesn't cut it any longer. At the heart of it all is extraordinary storytelling, revealing the juiciest bits of what truly matters. It becomes a love affair between the consumer and brand.

As a volunteer board member, I am dedicated to leveraging my expertise in brand strategy, marketing, research insights, design leadership, and innovation to enhance the organization's visibility and funding. I play a leading role in our major fundraising activities, notably co-chairing our annual gala, the organization's most significant fundraising event of the year, and consult on our annual GiGiFit 5k. Passionate about addressing the funding gaps for Down syndrome, I am committed to fostering greater societal acceptance by showcasing the true capabilities of individuals with Down syndrome as invaluable members of society.

As the Brand Design Leader at West Monroe, I spearheaded the development and implementation of pivotal strategies that elevate the brand's market presence and visibility. I design these strategies to align with our company’s overarching vision and objectives, ensuring a cohesive brand experience.In addition to external branding efforts, I led our employer brand initiatives to enhance our internal and external employer reputation. This includes managing our presence on third-party platforms, implementing CultureHQ to highlight our vibrant culture and preparing submissions for prestigious awards, further solidifying our stature as an employer of choice.Thriving in a dynamic and agile environment, I excel within a lean team structure where adaptability and resourcefulness are paramount. From facilitating ideation workshops to writing brand guidelines, my role extends beyond traditional boundaries. I actively embrace versatility, undertaking a wide array of responsibilities and adopting various roles to propel our brand’s success.

Key clients: CBRE, CRG Real Estate, AER Dryer, Transformation Protein, Blue Plate Catering, Hide + Seek Restaurant/LoungeAs the Lead Strategist for Brand and Marketing Initiatives, I have cultivated a broad portfolio of successes, guiding both emerging startups and established enterprises towards achieving their growth goals. My strategic acumen has been pivotal in driving brand evolution and market success across diverse industries.A hallmark of my career has been the pioneering development of a cutting-edge consumer insights service. Through crafting a detailed analytical process and formulating an optimized pricing strategy, I have enabled our clients to access critical market insights. This initiative empowers them to make informed, data-driven decisions that substantially enhance their competitive edge.In my capacity as Client Engagement Lead, I go beyond standard transactional relationships to build meaningful and enduring partnerships. By engaging clients on a personal level, I not only drive new business but also cultivate lasting loyalty and expansion within our existing customer base. By attentively responding to their changing needs, I am able to consistently introduce innovative services and product extensions, ensuring our solutions perfectly align with their unique business landscapes..

I enhanced the digital presence of startups, non-profits, and small businesses by providing expert digital marketing support and design consulting. Leveraging my copywriting skills, I created compelling content that elevated brand messaging and drove engagement across multiple platforms.

Director of AccountsAs the Director of Accounts, I led high-impact partnerships with prominent clients such as SC Johnson, Kellogg's, Nestlé Purina (US and Global), Abbott Nutrition (global), Ocean Spray, and Beech-Nut Baby Food. I bridged the gap between strategic thinking and practical implementation, working closely with cross-functional teams to develop and execute innovative strategies and design projects. My focus on fostering strong, results-driven collaborations across diverse product categories contributed to consistent year-over-year growth and the cultivation of enduring client relationships.Culture Committee ChairAs Chair of the Culture Committee, I championed the integration of key initiatives that resonated with our company's core values and supported our cultural integrity during periods of significant growth. My leadership in these efforts ensured that our foundational values remained intact and were embodied across the organization, reinforcing a cohesive and supportive workplace environment.Team DeveloperIn my role as Team Developer, I was responsible for cultivating a top-tier project management team equipped to support both the immediate and future growth of our business. My commitment to professional development and operational excellence positioned our team as integral to the organization’s success, ensuring readiness and resilience in a dynamic market landscape.

I temporarily took on a leadership role in my family’s business, where I spearheaded initiatives aimed at enhancing operational efficiency, reinforcing company culture, and improving employee training and psychological safety. During this time, I led a comprehensive optimization of the service department’s processes and procedures, addressing communication gaps and creating educational opportunities for technicians. Additionally, I instituted rigorous standards for ongoing safety training for all field workers, ensuring a secure and compliant working environment.

As the Client Engagement Lead for Nestlé Purina, I orchestrated a wide array of end-to-end team and brand development projects, including fostering a culture of innovation, spearheading new pipeline innovations, developing marketing campaigns, and guiding brand design. My role was crucial in not only meeting immediate project goals but also in sustaining Nestlé Purina as a valued, long-term client over many years. My strategic oversight and commitment ensured that we continuously aligned with their evolving business needs, cementing a lasting and fruitful partnership.

Client engagement lead for agency's largest client, SC Johnson. I led the development of innovative brand and product portfolio strategies for the Glade and Raid brands, focusing on market expansion and consumer engagement. My responsibilities included overseeing design and final art production for line extensions, diligently managing the complexities of stringent regulatory requirements. Additionally, I directed new product design projects from inception to launch, ensuring cohesive brand alignment and market impact.I also had the privilege of serving as a guest lecturer at SC Johnson’s College Days, delivering a "Brand 101" class specifically tailored for new MBA students. In this role, I educated potential hires on the critical importance of a well-structured creative brief, highlighting how it underpins successful brand strategy and execution. This opportunity allowed me to share my expertise and insights, nurturing the next generation of marketing professionals.

I spearheaded client engagement for the iconic Radio Flyer wagon account, overseeing the entire workflow from product conception to market launch, complete with the development of supporting sales materials. Collaborating closely with our internal industrial design team and model shop, I played a pivotal role in expanding the product line to include innovative wheeled products that extend beyond the classic wagon.Additionally, I strategized and directed the design of Radio Flyer's first large-scale tradeshow booth, enhancing brand visibility and engagement within the industry. I also produced a historical video honoring founder Antonio Pasin, which was featured during his prestigious induction into the Toy Hall of Fame, celebrating his legacy and the brand's impact on generations of children worldwide.

I successfully developed and nurtured strategic relationships with leading industry licensors, including LucasFilm, Disney, Warner Brothers, Mattel, and Universal. My role involved negotiating licensing agreements with a keen focus on aligning contract terms with our financial strategies to ensure optimal royalty structures that supported our company's profit and loss considerations. This approach not only fortified our licensing partnerships but also enhanced our brand positioning and profitability in a competitive market.

I spearheaded relationship development and contract negotiations with game inventors, securing profitable outcomes for all parties involved. I also recruited and collaborated with talented game writers and graphic designers to develop engaging board and card games. Additionally, I worked closely with operations to source components from overseas, conducting detailed cost analyses to maintain robust profit margins.