Having directed nearly 10 launches and additional in-line marketing campaigns, I am guided by the magnetism of connecting with customers, learning what excites them and scares them; working with insightful, creative teams to shock or calm customer souls; and cultivating content to elevate product inspiration. (Now, fashioned in personalized, hypertargeted ways - thanks to omnichannel, supported by AI)Path started with a heart for healthcare and people (some who got to leave the hospital and some who didn't), a communications degree in the writing hand and a business degree in the other. Next, coding. Then, synthesizing big data. Followed by rep ride-alongs and strategizing new sales efficiency techniques, marketing methods, and reporting governance models. From there, diving in with teams on campaign development, brand planning, and product extension labs Purpose-driven, motivating marketing leader (I love to be a cheerleader in the group!) with creative agency of record (AOR), medical communications, managed care promotions, analytics, and global strategic management consultancy experience. Marketed over 30 brands and guided launches impacting thousands of HCPs and millions of patients (pediatric and adult) within the specialty, oncology, and rare disease spaceAward-winning, strategic promotions manager with extensive experience producing top-notch campaigns that leverage market insights and customer preferences; driving revenue growth and increasing customer lifetime value in highly competitive and non-established regional and national marketsCollaborative cross-functional team builder who brings an ingenious process of ideation, planning, development, measurement, and optimization that delivers on brand objectives, budget, and timelineCreative, customer-centric problem solver with the ability to synthesize unique, high-science and/or high-tech content and promote through innovative tactics both above and below the line such as broadcast/VOD/OTT, conventions, entertainment sponsorships/events, print, sales collateral, peer-to-peer, as well as CRM, CLM, social, hypertargeted interactive, SEM, and SMS/MMS.Consumer Packaged Goods, Education, Financial Services, Not-for-profit, Tourism, Pharmaceuticals/Medical DevicesExperience with/Training in Veeva Suite, UberSuggest, Feedly, WordStream, BuzzSumo, Buffer, HubSpot, HootSuite, Canva, Mojo, PhotoShop, Illustrator, Airtable, Meta Business Suite, Google Ads, Google Analytics, TubeBuddy, Sendible, Survey Tools, Social Landscape Tools, Influencer Selection Tools, and more