Nancy Walsh Email & Phone Number

Quakertown, Pa, Us

London, England, Gb

(Previously Fishawack/Dudnyk)

Ambler, Pennsylvania, Us

• Acted as strategic marketing advisor to brand teams; ideating and implementing go-to-market strategies, unique value propositions, and promotional plans including direct response tactics for annual multi-million dollar US marketing budget• Led cross-functional team, including 3 direct reports, on a day-to-day basis through strategic and tactical execution ensuring on-time delivery within budget; successfully launching digital/multi-channel programs outperforming industry standards/KPIs• Analyzed customer mindset/preferences, volume/buying behavior, and channel usage per market research to form content strategy, targeting plan, and appropriate promotional mix for highly effective programs• Oversaw, as agency of record lead, external agencies/partners to ensure consistent, synergistic brand deliverables in line with brand offline and online/web strategies• Orchestrated database marketing/CRM pilot with commercial strategy team that increased brand awareness, web traffic, sales volume/revenue, and market share/brand strength; expanded to national roll-out • Drove broadcast/radio and digital effort to open market for first-in-class condition through precise messaging with strong call-to-action and appropriate regional media buys; exceeded opt-in goal and beat cost per lead goal by 45% within 3 months • Rebranded 30-year-old product and launched refreshed campaign; a top brand of franchise that demonstrated 19% y/y growth

Columbus, Oh, Us

• Responsible for annual multi-million dollar US marketing budget; outperformed company financial goal each year; expanded account to include Client cross-functional department initiatives • Designed marketing plans with Brand Team and Agency Department Heads; partnered with agency team on contract/scope development, creative brainstorming, deliverable critiques in line with brand strategies/guidelines, program timelines, web strategy, media buys, analytics reports, and status reports• Identified unmet need within schools; developed and implemented strategic online and offline activities, including emerging channels, and optimized media campaigns; new business volume increased in stagnant market • Oversaw brand promotion opportunities with Philadelphia Phillies and Eagles; increased share of voice within local market/community and brand strength/equity • Developed new positioning and creative campaign; influenced concept to delivery; greatest market share increase since launch• Aligned with GLOBAL team regarding brand extension launches to drive brand awareness and product trial

Hamilton, Nj, Us

• Executed award-winning digital campaign; first biotech-sponsored acromegalic blog with subject matter expert articles, consumer social influencer articles, and user-generated content • Launched digital disease awareness/treatment series to drive consumer conversion, achieved goal and increased brand preference 50%+ speaking to compliant subcutaneous injections and long-term effects like diabetes and cardiovascular disease• Partnered with Media/Analytics Team as an effective team member to create reports related to search (SEM/PPC and SEO), customer web engagement, social activity, and database acquisition that illustrated digital programs were exceeding KPIs• Arranged recruitment plan and crafted self-directed interactive series to increase product trial• Executed email campaign that increased brand loyalty among customers through lifestyle connections

Dublin 2, Ie

• Acted on behalf of marketing teams; communicating efforts for lifecycle brands while Brand Managers planned launches• Produced overview storyboards to illustrate the strategic vision of multi-channel marketing and created materials to drive new promotion method, across the brands' portfolios, to office influencers• Evaluated sales representatives’ execution; enabled them to better understand customer attitudes and product message reception, appropriate sample allocation, and benefits of support tools to exceed territory performance goals and increase profit margins

Philadelphia, Pa, Us

Clients: Martin Guitars, Select Greater Philadelphia, and Temple University • Pinpointed gender marketing trends and worked directly with Art Directors to develop a new advertising division• Supported facilitation of outdoor advertising, product placement, and print advertising

University Park, Pennsylvania, Us

Clients: Ben and Jerry’s, Party City, BioLife Plasma Services and New Business • Created RFP responses and acquired new accounts while growing relationships with current clients • Advised clients about developing a brand image and increasing market share

Columbus, Oh, Us

B.S., Marketing

B.A., Advertising And Public Relations