Spearheaded project management and execution for multi-million dollar advertising campaigns, overseeing a team of 2-30 to drive creative deployments and ensure 99% on-time delivery. Coordinated with cross-functional teams to implement and adopt AI tools and automation, driving operational excellence and optimizing processes for better performance.Championed process improvement and change management while ensuring 100% compliance with industry standards, resolving creative issues, and maintaining high campaign performance. Improved employee morale and engagement, ultimately increasing productivity by 20%. Orchestrated diverse creatives (desktop, mobile, video, audio, native) across multiple DSPs, DV360, TheTradeDesk, Yahoo, Xandr, Bell, and more ensuring flawless campaign launches. Collaborated cross-functionally to optimize product efficiency and compliance with industry standards.Analyzed reference revenue, usage, and engagement data to identify opportunities for growth in revenue and overall program adoption. Implemented ad measurement tools like Nielsen, Comscore, IAS, MOAT, and DoubleVerify to enhance campaign effectiveness.Managed technical communications, ensuring seamless project execution between internal teams and clients. Led ad ops team, fostering growth through mentorship and achieving operational excellence.Defined, built, and acquired ideal customer reference profiles & contacts to support deals across all sales and CS segments. Delighted and grew references through customer reference onboarding and ongoing engagement to retain great references.Collaborated with cross-functional stakeholders across all go-to-market functions to create a seamless customer reference experience. Developed enablement resources, defined engagement metrics to drive success, and improved program adoption and feedback mechanisms.

Host and producer of "The Future Is Foster" podcast, ranked in the top 200 of personal journals podcast charts, leading comprehensive projects that blend storytelling with advocacy to amplify voices within the foster care and adoption communities. Achieved a 50% increase in engagement within 6 months.Orchestrated and managed podcast production, consistently gaining new listeners weekly with compelling content. Promoted foster care awareness, leading to a significant increase in engagement and maintaining a top 200 ranking.Headed project planning focused on blending storytelling with advocacy, managing budgets of up to $20,000. Led cross-functional teams of up to 20 in executing strategic initiatives that sparked critical conversations about the foster care system and adoption process.Leveraged storytelling to engage audiences and drive awareness about foster care issues. Facilitated discussions that challenge perceptions and advocate for systemic improvements in the foster care system.Led diverse teams in dynamic environments, fostering collaboration and achieving measurable impact. Provided strategic direction to mission-driven teams in executing initiatives that promote critical conversations and systemic change.Skills and CompetenciesStorytelling and Advocacy: Proficient in using storytelling to engage audiences and advocate for systemic improvements in the foster care system.Project Planning and Management: Experienced in planning, executing, and delivering projects on time and within budget, with a focus on advocacy and awareness.Cross-functional Leadership: Skilled in leading cross-functional teams and managing diverse projects that blend storytelling with strategic initiatives.Audience Engagement: Demonstrated ability to promote awareness and engagement, achieving significant increases in audience engagement and podcast rankings.Budget Management: Experienced in managing budgets up to $20,000 for advocacy-focused projects.

Directed high-impact fundraising initiatives, including steering the annual "Running for Foster Kids" event that raised $10,000 and increased donations by 30% annually.Collaborated with the executive team and stakeholders, significantly enhancing strategic planning and fiduciary oversight to enable effective resource allocation.Served as the liaison between the board and external stakeholders, facilitating precise and effective communication and maintaining accurate records and filings.Facilitated the development and implementation of strategic initiatives, including executing fundraising events, community outreach, and other organizational activities.Served as a spokesperson for RaiseAChild in media interviews and panel discussions, effectively articulating organizational goals and impact.

Continually support the RaiseAChild staff, Executive Director/CEO and fellow board committee members serving and supporting various responsibilities including fundraising, fiduciary oversight, and organizational planning.Bring personal experience from being in the foster system to best promote the benefits of adoption throughout the US.Be a key role in the fundraising committee by helping to oversee yearly and new events to increase awareness, donations, and assistance to those apart of the foster system.

Deployed exceptional communication skills to foster relationships with and engage diverse audiences at galas, fundraisers, and community events to mobilize support and drive donations.nstrumental in inspiring audiences with compelling personal stories and motivational messages, focusing on resilience, personal growth, and overcoming challenges.Partnered with educational institutions and youth programs to mentor and empower the next generation of advocates and leaders.Orchestrated and executed workshops on parent matching events, equipping participants with practical tools for personal and professional development.

Collaborated with event coordinators and clients to design music sets, guiding seamless event operations.Increased company bookings by 14% through referrals and managed over 100 events.Produced content for company social media and pitch deck at every event.Proficient in Serato DJ Pro software and various audio technical systems.

Directed strategy development and business expansion while managing a team of # freelancers and training staff on conflict resolutions in retail environments.Developed and launched a robust social media strategy that increased Instagram followers from 7,000 to 36,400 and TikTok followers from 100 to 30,800 during tenure.Headed continuous improvement and system implementation, including developing workflows that improved productivity by 40% through the integration of Trello and Jira.Led weekly meetings, orchestrated program proposals and reports, provided actionable insights, and implemented content management and search engine optimization (SEO) best practices.Successfully increased engagement by 53% by driving consistent posting, influencer collaborations, and outreach events.

Counseled at-risk youth on academic development, fostering academic success and higher education preparedness.Provided weekly guidance and accountability to help students achieve academic goals.Built strong relationships through active listening and constructive feedback.Spoke at galas, fundraisers, and investor meetings to secure program funding.

Assisted and learned systems for blog post creation, email marketing campaigns, video production.Used video editing software to combine media from select movies and events to create promotional content.Reported the effectiveness of digital marketing campaigns, including click-through rates, conversions and other measurements of success using performance analytics.Conducted key word research and optimized site pages based on search terms most frequently used by visitors.Monitored social media platforms for brand mentions or negative comments about a company’s products or services.