Perfectly bilingual product and marketing professional with over 10 years’ experience in product management, digital marketing and demand generation. My expertise is in creating successful products and building awareness and engagement for an organization’s products and services, driving traffic, generating leads, and supporting the sales cycle in client acquisition and retention. I have a proven track record in managing products, including market analysis, requirements gathering, building and prioritizing the product roadmap. I also have extensive experience in implementing, executing and analyzing effective inbound marketing campaigns, including search engine marketing, search engine optimization, social media and email marketing, as well as website content creation and management, and user experience.I am results driven and detail oriented, with a love for numbers and data. My strong analytical background allows me to successfully identify key opportunities for growth, as well as problem areas, with the goal of positively impacting the customer experience as well as the organization’s bottom line. I am very comfortable using the following tools and platforms: -marketing automation platforms (Pardot, Marketo)-CRM (SalesForce.com)-SEM campaign management (Google AdWords)-web analytics (Google Analytics, Omniture, CrazyEgg)-project management (BaseCamp, JIRA)-call tracking (Marchex)-email management (Silverpop, Cakemail)-content management systems (WordPress)