Nancy Burke

Nancy Burke Email and Phone Number

Business Development | Commercial Excellence Manager | Marketing Strategist @ Cetera Financial Group
Hagaman, NY, US
Nancy Burke's Location
Amsterdam, New York, United States, United States
Nancy Burke's Contact Details
About Nancy Burke

BUSINESS DEVELOPMENT + MARKETING STRATEGIST + PROGRAM LEADERSHIPAS A CHAMPION OF BUSINESS & PRODUCT INNOVATION, I push boundaries and am unafraid to challenge the status quo. I OWN PROFITABILITY, I manage product positioning, product pricing and project budgets. I quickly analyze market trends to determine ROI on marketing programs -- measure, modify, and repeat!I make data-driven decisions, thrive on data-driven metrics -- and, meet and exceed assigned KPIs.I AM ACCOUNTABLE FOR THE POSITIONING AND SUCCESS IN THE MARKETPLACE, I drive strategies for the product line through lifecycle maintenance, and campaigns, through collaboration with the cross-functional product team ensuring the Voice of Customer is heard. I drive all marketing deliverables including business plans, pricing, positioning, promotional strategies, life cycle plans, demand planning, product retirement and advise on future product developments.I collaborate with Quality Assurance, Regulatory, Global Marketing, Sales, Customers and Senior Leadership.I’m proud to be relied on as a go-to person that provides clarity in the face of crisis, and to drive effective communication and collaboration as the face of a business.SUCCESS BY THE NUMBERS:☑ Grew revenues 3X and catapulted organization into its status today as a resupply leader by pioneering a healthcare informatics SaaS sales platform embraced as industry best practice.☑ Built case and gained buy-in for technology integration and product marketing strategy that grew regional segment 40% in a year and transformed the medical device product landscape.☑ Initiated start-up. Marketed and promoted business model. Developed multi-channel marketing and business plans. Achieved $2.5M in sales within nine months.☑ Purchased and flipped a retail franchise for a substantial 2X profit in 24 months. Earned region’s ‘Most Efficient Store’ Award, Year 2.Business Development Manager | Customer Marketing | Engagement Leader | Product Marketing | Marketing Strategist | Market and Competitive Research | Campaign Development | Product Management | SaaS Software Development | Agile Mindset | Product Launch | Program Management | Project Management| Product Solutions | Data Driven Leadership | Automation and Analytics

Nancy Burke's Current Company Details
Cetera Financial Group

Cetera Financial Group

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Business Development | Commercial Excellence Manager | Marketing Strategist
Hagaman, NY, US
Website:
cetera.com
Employees:
1744
Nancy Burke Work Experience Details
  • Cetera Financial Group
    Cetera Financial Group
    Hagaman, Ny, Us
  • Bd
    Ww Strategic Marketing And Commercial Excellence Manager
    Bd Jan 2019 - Dec 2019
    Franklin Lakes, New Jersey, Us
    GLOBAL STRATEGIC MARKETING, PRODUCTS & PROGRAMS• Supported commercialization across three platforms ($42M, FY19)• Led launch planning for eight programs influencing $1B in business• Developed and maintained a marketing strategy to drive brand awareness and customer engagement, budget of $325K• Managed cross-functional product development teams (R&D, Manufacturing, etc.) on two RFID product launches
  • Bd
    Senior Program Manager, Early Adopters
    Bd Sep 2018 - Jan 2019
    Franklin Lakes, New Jersey, Us
    Owned the customer relationship from recruitment, install and throughout the Limited Commercial Release process (e.g. pilot, beta program)Served as a change agent and coach to development teams across multiple new product innovations. Cultivated a level of critical thinking that improved product adoption and cross-sell opportunities.
  • Summit Alliance + Associates, Llc
    Consultant
    Summit Alliance + Associates, Llc Aug 2014 - Sep 2018
    • Developed forward-thinking product roadmaps for not-for-profit, med-tech and service-solution innovators• Identified nearly $9M in potential revenue for a fuel storage company by developing service and support contracts• Facilitated trade union contract negotiations between a trade union and members avoiding a project closure and enabling workers to stay on the job
  • Resmed Corp (Rmd)
    Product Manager To Director Of Channel Marketing
    Resmed Corp (Rmd) May 2006 - Jan 2014
    San Diego, Ca, Us
    Director, Channel Marketing 2012 - 2014 Senior Manager (and) Marketing Manager 2009 - 2012SeQual Technologies (see below) 2008 - 2009Senior Product Manager & Product Manager 2006 - 2008DIRECTOR - CHANNEL MANAGEMENT (ANCILLARY PRODUCT MARKETING, SALES & STRATEGY)BUSINESS DEVELOPMENT• Led development and commercialization of SaaS platform that propelled this new business unit to 2nd most profitable• Grew total revenue from $51M to $203M over four years while creating recurring revenue for both partners and ResMedMARKETING AND BUSINESS STRATEGY• Built business case and launched a disruptive product feature that grew regional segment 40% in the first year which re-shaped the product roadmap and next-generation platform• Created and launched the “First 90, Every 90” partner and end-user campaigno Achieved highest month of component sales within two months of launcho Ignited long-term recurring revenue and solidified partner renewalso Produced a President’s Club winner with success fully attributed to explosive account growth post-launchPRODUCT AND PROGRAM MANAGEMENT• Provided management and expertise on software migrations across accounts resulting in 60% component growth• Drove programs that increased end-users by 185K; $46M per year valuation• Monitored all Customer Experience (CX) in pre-market testing and minimum viable product (MVP) assessmentsAdditional Highlight:• During my tenure at ResMed, I was tapped by a member of the leadership team to create a product strategy, positioning and pricing for a medical device startup to investors. Company was successfully acquired (2008-2009). I returned to ResMed to continue my successful career progression.
  • Diamond Financial Services
    Owner
    Diamond Financial Services Sep 2004 - May 2006
    Raleigh, North Carolina, Us
    Diamond Financial is the largest, independent SBA (Small Business Administration) Loan Broker in the industry.Recruited to start a San Diego branch and build develop a west coast sales channel. Marketed and promoted business model to franchisors and business brokers. Developed multi-channel advertising and business plans.Achieved $2.5M in sales within nine months.
  • The Ups Store
    Owner
    The Ups Store 2003 - 2005
    Atlanta, Ga, Us
    Purchased and flipped for a substantial 2X profit in 24 months. Earned region’s ‘Most Efficient Store’ Award, Year 2.The secret? I took care of my employees -- and they took care of my customers![The UPS Store, franchise owner]
  • Hp
    Director Of Product Management (A Joint Venture Between Kodak And Hp)
    Hp 2001 - 2002
    Palo Alto, Ca, Us
    Throughout my career with HP, I was repeatedly recruited by leadership for highly competitive roles, and to serve as the face of the organization throughout reorganizations and collaborations with European, Asian and North American clients. When HP joined forces with Kodak as part as its startup venture Phogenix Imaging, I spearheaded all concept-to-prelaunch marketing for disruptive products developed in this emerging digital space.
  • Hp
    Global Responsibilities Across Marketing And Business Development
    Hp 1988 - 2001
    Palo Alto, Ca, Us
    HP SPECIALTY PRINTING SYSTEMS, $100M GLOBAL OEM BUSINESS UNITGlobal responsibilities across marketing, operations and business developmentBUSINESS DEVELOPMENT MANAGER, SPECIALTY PRINTING SYSTEMS• Hand-picked to re-build the OEM business unit after business closure four years prior• Instrumental in re-establishing OEM accounts which included contract expansions with NEC and Panasonic• Secured a $350M long–term business partnership thru pricing analysis, product definition and developing service bundles that increased OEM revenue and profitabilityMARKETING SERVICES MANAGER, OEM BUSINESS UNIT• Recruited by management to outsource OEM manufacturing activities to Malaysia• Instrumental in solidifying OEM accounts, managed all contractual obligations and business operations• Re-designed the OEM business model resulting in over $500M decrease in shipping expenses in the first year• Rescued a strategic account from moving to the competition, account valued at over $300K• Business disbanded; retained by leadership to manage accounts thru contractual obligations and close down all operations

Nancy Burke Skills

Leadership Product Marketing Strategic Partnerships Stakeholder Management Salesforce.com Cross Functional Team Account Management Sales Customer Retention Start Ups Software As A Service Sales Operations Business Development Market Research Agile Methodologies Healthcare Competitive Analysis Integrated/direct Marketing Customer Relationship Management Medical Devices Product Launch/definition Strategy Program Management Marketing Product Strategy Cross Functional Team Leadership Product Management Capital Equipment Marketing Collateral Onboarding Content Development Customer Engagement Management Product Launch Product Development Marketing Strategy Trend Monitoring Presentations Market Development Recruiting Selling

Nancy Burke Education Details

  • University Of San Diego
    University Of San Diego
    General
  • Ucla Anderson School Of Management
    Ucla Anderson School Of Management
    Executive Education – Medical Marketing
  • University Of Phoenix
    University Of Phoenix
    Business Administration

Frequently Asked Questions about Nancy Burke

What company does Nancy Burke work for?

Nancy Burke works for Cetera Financial Group

What is Nancy Burke's role at the current company?

Nancy Burke's current role is Business Development | Commercial Excellence Manager | Marketing Strategist.

What is Nancy Burke's email address?

Nancy Burke's email address is nancy_burke@bd.com

What is Nancy Burke's direct phone number?

Nancy Burke's direct phone number is +185897*****

What schools did Nancy Burke attend?

Nancy Burke attended University Of San Diego, Ucla Anderson School Of Management, University Of Phoenix.

What skills is Nancy Burke known for?

Nancy Burke has skills like Leadership, Product Marketing, Strategic Partnerships, Stakeholder Management, Salesforce.com, Cross Functional Team, Account Management, Sales, Customer Retention, Start Ups, Software As A Service, Sales Operations.

Who are Nancy Burke's colleagues?

Nancy Burke's colleagues are Tabetha Mccleary, Johnathan Moulton, Eugene Ryaboy, Alex Ellert, Joseph Miglio, Juan Cardona, Rssa®️, Navjot Singh.

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