Nancy Nielson Email and Phone Number
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INSIGHTFUL AND COLLABORATIVE MARKETING ANALYSTNancy Nielson — nnielson21@gmail.comInsightful Marketing Professional with a wide range of marketing experience in consumer engagement and retention analytics, brand management, customer database development, direct marketing, market research and customer service. Excellent interpersonal and communication skills; proven track record developing cross-functional relationships. Strong individual contributor and team player who works effectively with diverse groups in a fluid, fast-paced environment. As an analyst and strategist, I’m an analytical and holistic thinker. I have a passion for data-driven insights to inform business and revenue growth initiatives, and an improved customer experience. I like to question the status quo, especially when it can lead to innovation and customer-centric programs. I understand the nuances and big picture implications of data science and its use to help shape, clarify, and enhance a company’s strategic marketing objectives in the context of dynamic industry trends. I value diverse and varying perspectives and welcome opportunities to learn, improve my skills, and experience new things.I’m looking to champion projects that allow me to leverage my skills, from analysis to strategy to data visualization to storytelling; to advocate for better. Better customer experiences, better service, better process.
Gannett
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GannettPhoenix, Az, Us
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Marketing AnalystFreelance Sep 2022 - Present
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Consumer Engagement And Retention AnalystGannett Mar 2012 - Sep 2022New York, Ny, UsHeld various Customer Retention and Engagement Analyst roles in support of 100+ Gannett news media properties, providing performance insight and analysis by segment, customer behavior, product, location, customer journey evaluation, membership programs, customer retention and engagement efforts, and revenue, as well as overall company performance, as Gannett transitions from a print-only product to a digital subscription service. Responsibilities included:• Consumer retention and engagement analysis• Project management• Vendor management• Presentations to executive team members• Tableau dashboarding and visualizations• KPI tracking and report building in Excel• Working with data engineering to secure clean, accurate, quality data• Collaborating with subscriber growth, customer experience (CX) and marketing teams -
Assistant Brand ManagerCentral Garden And Pet Mar 2010 - Sep 2011Executed brand management activities for various pet products, which included leading the execution and analysis of regular and digital media campaigns for Comfort Zone®, comprising of website redesign, banner ads, digital coupons, and brand Facebook page launch, increasing product line sales 27% over the previous year.Product lines included: Comfort Zone®, Sulfodene®, D-Worm™, Shed Solution® and Just Born®Responsibilities included:• Executing marketing plan activities• Collaborating with creative agency on product re-branded marketing campaigns• Rolling out and tracking Point of purchase (POP) materials• Analyzing monthly sales data• Assisting demand planner and component inventory management• Conducting ethnographic interviews • Participating in product innovation• Working with various teams including creative, operations, sales, customer service, public relations, legal/regulatory, and engineering
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Customer Service RepresentativeVerizon Wireless Feb 2009 - Jul 2011Basking Ridge, Nj, UsCompleted 6 week, award-winning training program on products, services and technology related to the wireless telecommunications industry and excellent customer service. Answer incoming calls to assist customers with cellular plan changes, upgrades, sales, etc., while providing total account servicing and presenting a positive company image. Handle frustrated customers effectively and efficiently by listening to the customer, sharing information, and troubleshooting issues. -
Market Research ConsultantCollignon Associates, Checkfree, Active At-Home Parent 1997 - 2008Conducted primary research with small business owners to validate new product concept while working for Collignon Assoc. Answered incoming calls to assist customers with online bill pay services and resolve issues at CheckFree. Active at-home parent, volunteer for numerous school committees, youth sports and activities.
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Customer Database ManagerAt&T 1994 - 1997Dallas, Tx, UsChampioned the development and implementation of a new marketing database for analyzing and executing marketing campaigns in support of Pacific Bell Video Service (PBVS) digital platform of cable television and movies-on-demand.Responsibilities included:• Database development• Vendor management• Third party data procurement and management• Lifetime value segmentation and analysis -
Marketing AnalystInmac 1991 - 1994Roissy-En-France, Île-De-France, FrResponsible for segmentation and analysis of marketing, financial, and customer data. Assessed the effectiveness of promotional and standard product offerings. Determined customer profiles in support of Product Marketing efforts. Streamlined the responsibilities and activities in 2 functional areas by developing and implementing a database profitability analysis process which reduced the effort from 15 days to 3 days. Reconfigured the interface with MIS, Accounting, and Catalog Production which improved cycle time. Assessed and coalesced monthly and quarterly U.S. and international key ratios into presentation formats for Executive Office and Board of Directors. Reviewed product and catalog volumes, sales, costs, and gross margins to determine profitability levels. Participated in planning and development of annual forecast and sales budget through determination of data to be analyzed, development of analysis formats, interpretation of data, and presentation. -
Independent Market Research AnalystRastor Graphics, Netrends, Versatec 1990 - 1991Undertook and accomplished a market research project that scoped the U.S. color electrostatic plotter market and the company's competitive posture in that market while at Rastor Graphics. Analyzed and presented data regarding product performance, quality, service, support, company image, competitive product evaluation, and market trends in product features and technologies. Established how the client’s LAN analyzing device products were being used and what additional features would be useful in order to determine product and market development potential (Netrends). Conducted interviews with value-added resellers (VARs), architects, and end-user customers to understand satisfaction with sales tools provided, to evaluate new product concepts, and to determine buying criteria for plotter media supplies while at Versatec.
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Market Research AnalystInfonetics, Inc 1989 - 1990Supervised research projects from data gathering and analysis through publication for major clients. Conducted primary research to evaluate product performance and develop requirements forecasts. Analyzed survey data using PC based statistical software (SPSS). Maintained project schedules and developed weekly status reports on project activities.
Nancy Nielson Skills
Nancy Nielson Education Details
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California Polytechnic State University-San Luis ObispoMinor In Psychology
Frequently Asked Questions about Nancy Nielson
What company does Nancy Nielson work for?
Nancy Nielson works for Gannett
What is Nancy Nielson's role at the current company?
Nancy Nielson's current role is Marketing Analytics | Strategy | Customer Experience | Consumer Insights.
What is Nancy Nielson's email address?
Nancy Nielson's email address is nn****@****ett.com
What is Nancy Nielson's direct phone number?
Nancy Nielson's direct phone number is +178176*****
What schools did Nancy Nielson attend?
Nancy Nielson attended California Polytechnic State University-San Luis Obispo.
What skills is Nancy Nielson known for?
Nancy Nielson has skills like Marketing Strategy, Product Marketing, Marketing, Market Research, Marketing Communications, Marketing Analytics, Strategy, Product Development, Product Management, Direct Marketing, Customer Insight, Cross Functional Team Leadership.
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