• Education: Elementary & Middle School - Library Management (10K+ titles) Media, Special Events leadership & teaching K-8. Building success and skillsets in students. Helping people, schools and businesses succeed is my passion. • Product line and product marketing strategy re-engineered in support of aggressive business growth plans for $150 million annual sales national manufacturer and retailer.• Transformed an idea into a new… Show more • Education: Elementary & Middle School - Library Management (10K+ titles) Media, Special Events leadership & teaching K-8. Building success and skillsets in students. Helping people, schools and businesses succeed is my passion. • Product line and product marketing strategy re-engineered in support of aggressive business growth plans for $150 million annual sales national manufacturer and retailer.• Transformed an idea into a new revenue stream at a “top 10” university within a timeline deemed previously impossible. Program was on-time, on budget, exceeded financial goals and customer expectations.• Product line realignment, which doubled Return on Investment (ROI) for $2 million mature regional upscale business.• Product line ROI increased, inventory investment optimized and new program development grew customer engagement and brand awareness for privately held school. Increasing student "equity" and success in learning. Show less

• Tripled gross margin profit by over 300 basis points, increased sales by over $5 million, achieved highest customer satisfaction ratings of all business units. • Directed product portfolio & supplier management, pricing & all marketing including catalog, internet, and creative services. • Managed, hired, appraised, and developed a team of 10 customer-centric, collaborative, analytically savvy product managers, social media specialist and graphic… Show more • Tripled gross margin profit by over 300 basis points, increased sales by over $5 million, achieved highest customer satisfaction ratings of all business units. • Directed product portfolio & supplier management, pricing & all marketing including catalog, internet, and creative services. • Managed, hired, appraised, and developed a team of 10 customer-centric, collaborative, analytically savvy product managers, social media specialist and graphic designers. • Re-engineered product manager and graphic designer team organization that lead to streamlined efficiencies/cost reductions, doubled output and improved product presentations/customer satisfaction & sales. • Collaboratively orchestrated highly successful trade shows featuring new product introductions and feature product sales. Show less

Fostered company growth, customer loyalty and substantially expanded customer adoption of services with improved product suite, expanded vendor alliances and streamlined order fulfillment.

• Managed and directed all merchandising and marketing functions in start-up teams for 2 new E Commerce businesses; B2C /Yardmart and B2B/aftermarket parts.• Managed and directed in-house creative and E Commerce teams.• Managed and directed all marketing related activities for Toro & irrigation commercial products conducted in-house as well as with sub-contractors. This included catalog production, irrigation supply retail store marketing tools, signage… Show more • Managed and directed all merchandising and marketing functions in start-up teams for 2 new E Commerce businesses; B2C /Yardmart and B2B/aftermarket parts.• Managed and directed in-house creative and E Commerce teams.• Managed and directed all marketing related activities for Toro & irrigation commercial products conducted in-house as well as with sub-contractors. This included catalog production, irrigation supply retail store marketing tools, signage, collateral development, newsletters, direct mail programs, stadium and outdoor signage, multi-media placements. Show less

Elevated and enhanced brand at crucial growth juncture, doubling sales to over $175M. Initiated process improvements that propelled company expansion. Assumed merchandising & operational duties that enabled CEO to focus on top level future planning and strategic brand expansion.• Directed merchandise selection, new product development, reviewed product manager's/buyer's assortment for customer alignment, trend leadership while assuring adherence to strategic and financial… Show more Elevated and enhanced brand at crucial growth juncture, doubling sales to over $175M. Initiated process improvements that propelled company expansion. Assumed merchandising & operational duties that enabled CEO to focus on top level future planning and strategic brand expansion.• Directed merchandise selection, new product development, reviewed product manager's/buyer's assortment for customer alignment, trend leadership while assuring adherence to strategic and financial objectives.• Planned and reviewed brand sales, margin, density, and SKU's to maximize sales and profits.• Layed out and managed 7 catalogs and 42 mailings annually including design & photographic briefings.• Collaborated with creative and catalog production on vision and tone for products presentations.• Earliest trend identifier and driver of market leadership in Luxury Home Furnishings. Scoped International & all major U.S. Home Trade Shows. • Overseer and developer of collaborative, high performing teams of Product Managers, Inventory Planners, and Quality Controller Show less