• Lead account management, strategy and campaign development for clients in financial services and insurance sectors.• Develop data driven customer communication solutions via digital and print channels to streamline processes, reduce costs and grow sales.• Championing the development of a B2B marketing strategy to build awareness client acquisition and retention.

• Assisted Fin-Tech start-up with brand development, creative strategy, digital user journey, and website content strategy.• Developed online marketing strategies to drive lead volume and conversion of CRM initiatives for a large Canadian pharmaceutical company.• Implemented A/B email and landing page creative testing to improve overall effectiveness of existing digital marketing tactics and increase ROI. • Project manage agency and vendors to ensure executional… Show more • Assisted Fin-Tech start-up with brand development, creative strategy, digital user journey, and website content strategy.• Developed online marketing strategies to drive lead volume and conversion of CRM initiatives for a large Canadian pharmaceutical company.• Implemented A/B email and landing page creative testing to improve overall effectiveness of existing digital marketing tactics and increase ROI. • Project manage agency and vendors to ensure executional excellence. Show less

• Created and managed integrated marketing campaigns that supported a national sales network of financial service advisors.• Developed a new national client acquisition strategy across a variety of channels including digital, SEO & SEM, print and social media, resulting in a 10% increase in lead volume over a two-year period. • Developed new co-branded marketing strategies with partners including Canadian retailers (Toys R Us) and CPGs (P&G,) including digital and traditional marketing… Show more • Created and managed integrated marketing campaigns that supported a national sales network of financial service advisors.• Developed a new national client acquisition strategy across a variety of channels including digital, SEO & SEM, print and social media, resulting in a 10% increase in lead volume over a two-year period. • Developed new co-branded marketing strategies with partners including Canadian retailers (Toys R Us) and CPGs (P&G,) including digital and traditional marketing tactics, that delivered revenue growth of $1MM+.• Built marketing expertise based on leading trends and digital marketing best practices including creation of an inaugural social media strategy and the successful launch of a corporate Facebook page. Show less

• Planned, developed and executed the marketing & communication strategy to support annual business objectives and help drive sales results across Canada.• Led the development and implementation of a new integrated marketing strategy that included digital and traditional marketing tactics (print, out-of-home), that resulted in revenue growth of 16% over a 2-year period.• Forged strategic partnerships and developed co-branded marketing strategies that included digital, direct mail and… Show more • Planned, developed and executed the marketing & communication strategy to support annual business objectives and help drive sales results across Canada.• Led the development and implementation of a new integrated marketing strategy that included digital and traditional marketing tactics (print, out-of-home), that resulted in revenue growth of 16% over a 2-year period.• Forged strategic partnerships and developed co-branded marketing strategies that included digital, direct mail and traditional marketing tactics with HBC, Aeroplan and a not-for-profit, that resulted in enhanced brand credibility, brand awareness and incremental sales growth of 4%.• Established key relationships with select Branch Directors through the creation of a marketing council that led to the successful launch of new marketing initiatives including an ongoing direct mail campaign that resulted in over $1 million in incremental sales.• Responsible for managing outside, agencies vendors and marketing partners.• Led and managed 4 direct reports to deliver innovative and cost-effective initiatives to support business growth. Show less

Led account management, strategy and campaign development for a leading teleco; a budget of $10MM and a team of 5 marketing professionals.