Nancy Orser Email & Phone Number

Toronto, Ontario, Canada

• Lead account management, strategy and campaign development for clients in financial services and insurance sectors.
• Develop data driven customer communication solutions via digital and print channels to streamline processes, reduce costs and grow sales.
• Championing the development of a B2B marketing strategy to build awareness client acquisition and retention.

Toronto, Canada Area

• Assisted Fin-Tech start-up with brand development, creative strategy, digital user journey, and website content strategy.
• Developed online marketing strategies to drive lead volume and conversion of CRM initiatives for a large Canadian pharmaceutical company.
• Implemented A/B email and landing page creative testing to improve overall effectiveness of existing digital marketing tactics and increase ROI.
• Project manage agency and vendors to ensure executional… Show more
• Project manage agency and vendors to ensure executional excellence. Show less

Mississauga

• Created and managed integrated marketing campaigns that supported a national sales network of financial service advisors.
• Developed a new national client acquisition strategy across a variety of channels including digital, SEO & SEM, print and social media, resulting in a 10% increase in lead volume over a two-year period.
• Developed new co-branded marketing strategies with partners including Canadian retailers (Toys R Us) and CPGs (P&G,) including digital and traditional marketing… Show more
• Developed new co-branded marketing strategies with partners including Canadian retailers (Toys R Us) and CPGs (P&G,) including digital and traditional marketing tactics, that delivered revenue growth of $1MM+.
• Built marketing expertise based on leading trends and digital marketing best practices including creation of an inaugural social media strategy and the successful launch of a corporate Facebook page. Show less

Toronto, Canada Area

• Planned, developed and executed the marketing & communication strategy to support annual business objectives and help drive sales results across Canada.
• Led the development and implementation of a new integrated marketing strategy that included digital and traditional marketing tactics (print, out-of-home), that resulted in revenue growth of 16% over a 2-year period.
• Forged strategic partnerships and developed co-branded marketing strategies that included digital, direct mail and… Show more
• Forged strategic partnerships and developed co-branded marketing strategies that included digital, direct mail and traditional marketing tactics with HBC, Aeroplan and a not-for-profit, that resulted in enhanced brand.
• Established key relationships with select Branch Directors through the creation of a marketing council that led to the successful launch of new marketing initiatives including an ongoing direct mail campaign that.
• Responsible for managing outside, agencies vendors and marketing partners.

Toronto

Led account management, strategy and campaign development for a leading teleco; a budget of $10MM and a team of 5 marketing professionals.