I took the initiative to spearhead proactive outreach efforts and initiate contact with TV station executives and rep firm leaders through cold calls. This proactive approach established vital relationships and introduced our new buying department as a prominent player in the spot world, ultimately securing exclusive outsourcing contracts. Demonstrating strong financial acumen, I secured the department's upfront budget for 1Q23, allocating 100% of a 25 million dollars worth of station inventory. I played a pivotal role in enhancing operational efficiency by implementing and streamlining processes within the media department, guiding the team and sales department through company-wide cyberattacks, revitalizing both departments while attracting new clients, and securing the 2023 upfront budget. Additionally, I presented comprehensive annual departmental reviews, analyzing account activity, revenue growth, and forecast figures to identify achievements and areas for improvement. Furthermore, I optimized billing procedures, leading to a significant 33% reduction in payment processing time.

I focused on cultivating trust and fostering solid relationships with TV station partners, resulting in a remarkable 40% increase in client delivery. Additionally, I took charge of closing department financial records, ensuring accuracy and completeness in our financial documentation.

I led the team's expansion by hiring 9 new members and spearheading the department's growth. Serving as the critical point of contact for our clients, I ensured seamless communication and maintained high levels of client satisfaction. I achieved remarkable results through strategic negotiation techniques, decreasing client losses by 25%, successfully renegotiating client projections, and achieving a substantial 51% billing increase within three months. I implemented a robust tracking system to identify and capitalize on improvement opportunities efficiently. Cultivating solid relationships, I secured 30% of linear TV spots at no cost during the presidential year's peak season. Additionally, I actively supported discussions within the "iWomen" group, advocating for women's empowerment and fostering a supportive environment within the organization.

I negotiated and purchased ad space and time to effectively reach market audiences in key markets, secured premium placements at significantly reduced rates, drove a remarkable 30% ROI, and ensured 100% client satisfaction. Furthermore, I played a pivotal role in expanding the national audience reach, achieving a remarkable 70% success rate in campaigns, and generating a notable 15% YOY increase in profitability. Additionally, I contributed to training junior buyers, focusing on storytelling techniques, and enhancing team skills and capabilities to further strengthen our department's performance.