Accomplished marketing professional, driving lead generation campaigns, digital marketing solutions, and solid, consistent brand management. Savvy, content generation strategist and leader driving marketing initiatives that generate profitable sales leads and revenue growth. Stellar ability to work with media outlets to garner media coverage building brand visibility and recognition. Specialties: Proven ability to create and manage digital marketing programs for B2B clients based on best practices and core objectives of the organization, including: developing campaign strategy, implement email campaigns, drive website traffic for lead generation. Leverage social media marketing, content generation and media coverage to drive website traffic and lead generation. Responsible for collateral development, positioning and pricing of services. ● Lead generation ● Content generation strategies● Online and social media marketing● Competitive intelligence research● Strategic planning ● Team/project management● Product and Sales Training● CRM (Salesforce) admin management and marketing automation (Silverpop) campaigns● Web analyticsPCBB was created with the sole purpose of helping community based financial institutions become stronger. Our goal was to create an organization that could provide fellow bankers with high-quality, competitively-priced correspondent banking solutions and personalized service. PCBB provides a comprehensive set of products and services covering multiple areas important to community banks, including: correspondent and commercial banking, hedging, international, performance, regulatory and risk management and a variety of consulting services.