Digital Sponsorship Specialist At Colorado Public Radio
CurrentManage daily digital operations to guide and support the Sponsorship team, in effective digital marketing practices, that create impact for all of Colorado Public Radio’s, KRCC’s and Denverite’s business client sponsors and generate maximum digital support for the organization. • Primary back-up to the Traffic Director on all broadcast Traffic responsibilities and assistant to all sales reps on miscellaneous Sponsorship department needs.• Responsible for all sponsorship digital… Show more Manage daily digital operations to guide and support the Sponsorship team, in effective digital marketing practices, that create impact for all of Colorado Public Radio’s, KRCC’s and Denverite’s business client sponsors and generate maximum digital support for the organization. • Primary back-up to the Traffic Director on all broadcast Traffic responsibilities and assistant to all sales reps on miscellaneous Sponsorship department needs.• Responsible for all sponsorship digital traffic activities, including daily support to the sponsorship representatives on any questions, best practices, and guidance, as the expert and the lead on digital operations for Corporate Support.• Oversee the strategies and implementation of all digital ad placements, while optimizing revenue and impact for our sponsors.• Responsible for the development and operation of tools that schedule ad placement in all newsletters, preroll and smart speakers.• Provide proof of performance/end of campaign reporting for the sales team to provide to their clients, offering necessary insights and recommendations when appropriate.• Organize and traffic all house campaigns, with directive from Marketing Department, Membership and/or Development/Senior Producer, on an on-going basis. • Traffic podcast sponsorship orders for PRX, Audio Innovations and Production team.• Assist the corporate support team with all Salesforce operation needs. • Assist with trafficking copy and reporting for on-air campaigns.• Maintain ongoing depth of knowledge and understanding of relevant systems, including Marketron Traffic, Marketron Insight, Google Ad Manager, Audioserve, MailChimp, Salesforce and Pardot. Show less