Managed cross-functional teams of Contract Workers and vendors to map and publish content; new user interface based on governance and branding. IT and Publishing teams weekly meetups; core member. Created KPIs, project(s) scope, roadmap, workstreams, and workback schedules.• Created Content Reduction project process leading to successfully removing 2,700+ underperforming US/EN pages (60,000+ across global locales) and 1,900+ assets from intel.com (to date).• Collaborated with stakeholders to optimize EOL content; presented bi-weekly EOL appeals to executive management. • The first phase of the Content Reduction project was completed within 50% of the targeted completion date by improving processes, team growth, and collaboration.• Optimized content SEO by creating Adobe Analytics dashboards to track page views, bounce rates, and scroll rates; reviewed content for adherence to governance, taxonomy, and metadata.• Translation team member: exceeded projected goals with a 40% increase in total geo pages removed from intel.com; reduction of geo locales from 23 to 8.• Owned divestiture projects to remove marketing pages/assets; managed communications and EOL activities across company stakeholders. • Reviewed new requests and existing microsites for customer value, and alignment with current sales strategies and campaigns; removed 35% of all owned microsite domains for inactivity/stale content.

Managed Contract Workers (CWs) to fulfill stakeholder JIRA requests for content updates and new page creation. Managed stakeholders to review and optimize content, assets, SEO, and governance for compliance with TM&B; ensured adherence to editorial calendar and launch dates.• Coordinated the gathering and publishing of launch/campaign materials.• Assisted Digital Strategists in achieving segment objectives and fulfilling internal and external stakeholder commitments.• Oversaw contributions to the Asset Library collaborating with stakeholders and third-party vendors to define taxonomy and governance and ensure uploads were completed successfully improving time to publishing. • Managed JIRA queue for the Products segment.• Ensured alignment of key personas and audience journeys with sales and marketing strategies.

Fulfilled stakeholder JIRA requests for global content updates and new page creation. • Coordinated with third-party vendors to manage the export and import of translations across global markets.• Created and published content based on stakeholder deliverables.

Managed a proprietary application used for sales and conventions. Integrated product inventory for PRC and APJ locales.• Authored and distributed a weekly newsletter to all Geo divisions bringing together a fractured global team by sharing geo successes and projects, sharing new processes, and building cohesive global market applications.• Utilized Microsoft Box to map and document complex workflows striving for 100% consistency and accuracy in process execution.

Team Lead for US publishing team; published content on AEM CMS ensuring consistency in governance (trademark, brand, metadata, and taxonomy). Global backup Scrum Master.• Created roadmaps and workback schedules, reducing the JIRA queue by 50% through improved processes.• Defined scope and resourcing needs for assets content to support stakeholders to easily create content that complies with company governance and TM&B; reduced errors by content developers which in turn improved publishing turnaround by 40%.• Elicited and defined site requirements and developed action plans with stakeholders.• Developed new copywriting processes; reduced turnaround time from 3 weeks to 1.• Global Playbook - authored a Global Playbook defining current processes, outlining BKMs, workflows, and cross-functional impact dependencies; improved, documented, and implemented process changes.• Trained digital marketing staff after vendor renegotiations to implement moving all publishing resources out of the US to Mexico and India; made for a smooth transition within 2 month allotted time frame.

Produced and published web and email marketing content; Kentico CMS.• Developed wireframes and user experience design (UXD) elements for new product launches ensuring seamless integration of Product marketing and sales onto the website and email campaigns.• Built HTML, CSS, video productions, statements of work (SOWs), and client briefs.• Managed CMS content tree to maintain domain navigation and URL structure; align assets and pages in usable and predictable content management.