Nancy Reed Email & Phone Number

Colorado Springs, Colorado Area

Direct marketing initiatives for a wide variety of programs, events and projects, including: museum design and marketing, new program development, advertising campaigns, education and event marketing, collateral and website design and strategic planning for the international industry leader in space advocacy.Markets: Aerospace, Government, Military, Event, Museum, Education, Non-ProfitSelected Achievements:- Lead creative development, marketing initiatives and award-winning team.- Direct strategic planning and marketing for $25M, world-renowned, Space Symposium and other events.- Lead design efforts for Discovery Center (museum) and El Pomar Space Gallery and numerous events and programs.- Drive program marketing for Pre-K-12 STEM education programs - focus groups and research.- Manage Space Foundation International Student Art Contest.

Colorado Springs, Colorado Area

Defined and implemented strategies for two jointly-owned companies. Developed and executed comprehensive marketing plans and campaigns encompassing integrated initiatives designed to penetrate and grow several target markets - pet, zoo and portable container. Played integral role in leading product development. Budget, forecasting, P&L responsibilities.Markets: B2B/B2C Pet Retail, Zoo, Animal Shelter, Rapid Response (Government, Military), Portable Building and ContainerSelected Achievements:- Product development and launch for 23 commercial animal, reptile and bird habitat products - two national awards.- Key player in environmental immersion retail store designs for large retailer.- Launched two new LLC's, including strategic market planning, brand development and sales materials.- Instrumental in development and launch of "Green" sustainable portable storage and shipping container products.- Generated five commercial websites, including all writing, photography and creative oversight.- Authored many articles, press releases and designed "Retailer Companion" booklets, offering tips for pet-retailers. - Business development: negotiated opportunities and formed strategic alliances with high-profile customers.

Greater Denver Area

Responsible for new program development and marketing campaigns for private, accredited college corporation. Directed local marketing events, creative oversight and agency management for direct response and mass marketing campaigns. Tracked cost per lead and application data to assess message, campaign and advertisement effectiveness and supervised campus Local Marketing Specialists.Markets: Post-Secondary Education, CollegeSelected Achievements:- Lead development and launch of AS to MS-level health-care, business and technical college degree programs = $39M projected revenue.

Colorado Springs, Colorado Area

Managed new product development, P&L and ROI for eight commercial hardware product lines = over $150M per year. Project Manager over initiatives involving multi-functional teams. Responsible for marketing strategies, product life-cycle reporting, pricing and brand positioning in a competitive environment. Created national incentive campaigns to optimize distribution and channel sales.Markets: B2B/B2C Commercial Architectural HardwareSelected Achievements:- Pioneered anti-microbial and designer door hardware initiative across multiple Fortune 500 business divisions.- Implemented quick-ship order-fulfillment program, on-time delivery improved by 25%; $170M revenue value.- Relocated manufacturing of eight commercial lock product lines to Mexico; monitored quality and sales impact.

Colorado Springs, Colorado Area

Directed college recruitment and employment program, marketed on-site training and degree programs to area and national companies, and developed marketing campaigns to optimize student application rates. Recruited Professors and managed local employment fairs. Markets: Post-Secondary Education, CollegeSelected Achievements:- Developed and implemented multi-channel marketing campaigns.Coordinated career fairs and on-site employer recruitment events resulting in an over 85% placement rate for new graduates and students. - Developed curriculum and instructed business, marketing and sociology college courses.

Colorado Springs, Colorado Area

Managed all marketing and brand initiatives for start-up medical-device company. Product introduction and training for health-care professionals throughout the U.S. Developed and managed customer service program and call center. Markets: Medical Device, B2B and B2C Skin and Wound ProductSelected Achievements:- Orchestrated national medical-device marketing efforts –95% three-year growth; top sales person.- Conducted focus groups, industry-specific market research studies and monitored clinical trials.

Bs Business Administration, Business And Marketing

Cum Laude Honors; Academic Scholarships

Work Towards Bs Business Administration, Business And Marketing

Honors Student; Academic Scholarships

As Business Administration, Business And Marketing

Graduated with Honors