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Results-focused marketing, brand, and creative director - ready to take on challenges with creativity and passion! Accomplished in directing creative and brand development, designing new museum exhibits, products, and programs, and leading comprehensive, integrated, and strategic B2B and B2C marketing initiatives.> Marketing Leadership - Innovative Brand, Product and Program Development and Market Launch> Strategic Planning, Market Research, Project Management, Budget Management> Product, Program, and Event Development - From Conception through Launch and Management> Developed and Launched 60+ Brands, Products and Programs> Museum, Exhibit, Interactive Display Design Management - Environmental Immersion Designs> Creative Design Management - Inspire Out-of-the-Box Creative Solutions> Integrated Advertising Campaigns and Collateral, Signage, Website, Video, and Package Design> Advertising Development/Buys/Scheduling - Print, Digital, Direct Response, Email, Radio, TV> PR and Marketing Communications - Public Speaking - Accomplished Copy Writer> Event Marketing Management - International, National and Community Events> Business Development and Sales (C-level) - Strategic Partnerships> Training and Development - College Instructor, Sales, and Customer Training Programs> Project Collaboration with Disney Imagineering, San Diego Zoo, Petsmart, Petco, NASA, Lockheed
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Director - Marketing And Creative ServicesSpace Foundation Aug 2010 - Aug 2020Colorado Springs, Colorado AreaDirect marketing initiatives for a wide variety of programs, events and projects, including: museum design and marketing, new program development, advertising campaigns, education and event marketing, collateral and website design and strategic planning for the international industry leader in space advocacy.Markets: Aerospace, Government, Military, Event, Museum, Education, Non-ProfitSelected Achievements:- Lead creative development, marketing initiatives and award-winning team.- Direct strategic planning and marketing for $25M, world-renowned, Space Symposium and other events.- Lead design efforts for Discovery Center (museum) and El Pomar Space Gallery and numerous events and programs.- Drive program marketing for Pre-K-12 STEM education programs - focus groups and research.- Manage Space Foundation International Student Art Contest. -
Director Of Marketing And Strategic PlanningCompanion Habitats Oct 2003 - Mar 2009Colorado Springs, Colorado AreaDefined and implemented strategies for two jointly-owned companies. Developed and executed comprehensive marketing plans and campaigns encompassing integrated initiatives designed to penetrate and grow several target markets - pet, zoo and portable container. Played integral role in leading product development. Budget, forecasting, P&L responsibilities.Markets: B2B/B2C Pet Retail, Zoo, Animal Shelter, Rapid Response (Government, Military), Portable Building and ContainerSelected Achievements:- Product development and launch for 23 commercial animal, reptile and bird habitat products - two national awards.- Key player in environmental immersion retail store designs for large retailer.- Launched two new LLC's, including strategic market planning, brand development and sales materials.- Instrumental in development and launch of "Green" sustainable portable storage and shipping container products.- Generated five commercial websites, including all writing, photography and creative oversight.- Authored many articles, press releases and designed "Retailer Companion" booklets, offering tips for pet-retailers. - Business development: negotiated opportunities and formed strategic alliances with high-profile customers.
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Product Development ManagerAlta Colleges Jul 2002 - Oct 2003Greater Denver AreaResponsible for new program development and marketing campaigns for private, accredited college corporation. Directed local marketing events, creative oversight and agency management for direct response and mass marketing campaigns. Tracked cost per lead and application data to assess message, campaign and advertisement effectiveness and supervised campus Local Marketing Specialists.Markets: Post-Secondary Education, CollegeSelected Achievements:- Lead development and launch of AS to MS-level health-care, business and technical college degree programs = $39M projected revenue.
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Category ManagerSchlage Lock/Ingersoll-Rand Sep 1998 - Mar 2002Colorado Springs, Colorado AreaManaged new product development, P&L and ROI for eight commercial hardware product lines = over $150M per year. Project Manager over initiatives involving multi-functional teams. Responsible for marketing strategies, product life-cycle reporting, pricing and brand positioning in a competitive environment. Created national incentive campaigns to optimize distribution and channel sales.Markets: B2B/B2C Commercial Architectural HardwareSelected Achievements:- Pioneered anti-microbial and designer door hardware initiative across multiple Fortune 500 business divisions.- Implemented quick-ship order-fulfillment program, on-time delivery improved by 25%; $170M revenue value.- Relocated manufacturing of eight commercial lock product lines to Mexico; monitored quality and sales impact.
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Career Services Director / Adjunct ProfessorColorado Technical University Sep 1996 - Sep 1998Colorado Springs, Colorado AreaDirected college recruitment and employment program, marketed on-site training and degree programs to area and national companies, and developed marketing campaigns to optimize student application rates. Recruited Professors and managed local employment fairs. Markets: Post-Secondary Education, CollegeSelected Achievements:- Developed and implemented multi-channel marketing campaigns.Coordinated career fairs and on-site employer recruitment events resulting in an over 85% placement rate for new graduates and students. - Developed curriculum and instructed business, marketing and sociology college courses. -
Senior Product ManagerMedlogic Global Corporation Sep 1993 - Sep 1996Colorado Springs, Colorado AreaManaged all marketing and brand initiatives for start-up medical-device company. Product introduction and training for health-care professionals throughout the U.S. Developed and managed customer service program and call center. Markets: Medical Device, B2B and B2C Skin and Wound ProductSelected Achievements:- Orchestrated national medical-device marketing efforts –95% three-year growth; top sales person.- Conducted focus groups, industry-specific market research studies and monitored clinical trials.
Nancy Reed Skills
Nancy Reed Education Details
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Business And Marketing -
Business And Marketing -
Business And Marketing
Frequently Asked Questions about Nancy Reed
What is Nancy Reed's role at the current company?
Nancy Reed's current role is Innovative and Experienced Creative Services, Marketing, Brand, Product, and Program Development Professional.
What is Nancy Reed's email address?
Nancy Reed's email address is na****@****ive.com
What is Nancy Reed's direct phone number?
Nancy Reed's direct phone number is +171952*****
What schools did Nancy Reed attend?
Nancy Reed attended Regis University, University Of Colorado Denver, Evergreen Valley College.
What are some of Nancy Reed's interests?
Nancy Reed has interest in Exercise, Movies And Reading, Home Improvement, Reading, Gourmet Cooking, Food, Home Decoration, Health, Children, Cooking.
What skills is Nancy Reed known for?
Nancy Reed has skills like Project Management, Consumer Products, Space Policy, Strategic Planning, Cross Functional Team Leadership, Marketing Strategy, Brand Management, Advertising, Market Research, Product Development, Marketing Communications, Museum Design.
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Nancy Reed
Attorney, Mediator, Arbitrator, Hearing Officer, Experienced Chief Legal Officer & Chief Compliance Officer, Health LawDallas-Fort Worth Metroplex4globalhealth.com, integriswealthpartners.com, integrisok.com, integris-health.com3 +191887XXXXX
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1ucdenver.edu -
Nancy Aichholz
Executive Leader & Business Advisor: Strategic Growth | Brand Building | Cross Functional AlignmentCincinnati, Oh -
Nancy Reed
Frisco, Tx4us-concrete.com, jcpenney.com, jcp.com, flexjet.com3 +181783XXXXX
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