With over two decades in brand, and marketing having held leadership positions at Starbucks and Lululemon, at apparel, health, and tech startups such as Clearly, Quanttus, Bryte Labs, and The House of LR&C, serving as an advisor to purpose-led brands like Lunya, Eva, MoveWith, and Ori Living, authoring a book called Work Freely, founding Mom ‘n’ Pop Shop, and currently serving as Global Chief Growth Officer at Yogi, I have deep experience transforming and growing profitable D2C, B2B, and B2B2C global, mid-size, and start-up brands across all marketing channels and customer touch points. As both a visionary and operator my goal is to make an impact through the formulation of a strong mission and strategy executed through process and planning, leadership and development of people, customer and community engagement, brand awareness and traffic driving initiatives, financial rigor, and internal enrollment and excitement across organizations to define their legacy in the world.
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Global Chief Growth OfficerYogi Jan 2024 - PresentEugene, Oregon, UsGrowing Market Share, Expanding Through Innovation, and Inspiring the World -
Global Chief Marketing OfficerYogi Aug 2022 - Jan 2024Eugene, Oregon, UsChanging the world through trust and goodwill, standing for unity and oneness, and making a commitment to our communities through commerce that positively impacts the world. -
Co-FounderMom 'N' Pop Shop Apr 2016 - PresentVancouver, British Columbia, CaEmboldening the workforce of the future | www.momnpopshop.com | #workfreely -
AuthorWork Freely Aug 2019 - PresentVancouver, Bc, CaA book, co-authored by Nancy Richardson and Rochelle Davidson, consisting of a series of short stories about life and career challenges followed by personal coaching, tools and philosophies to overcome anything standing in the way of loving your job and loving your life. -
Cmo/Coo & Co-FounderThe House Of Lr&C Jul 2019 - Mar 2023Seattle, UsA new concept in retail creating brands that embody Love, Respect, & Care. -
Founder & PresidentDragon Lady Dec 2016 - Dec 2021Vancouver, Bc, CaBuilding billion dollar brands inside startups, and startups inside billion dollar brands. www.dragonlady.co -
Chief Brand OfficerBryte Labs Jun 2017 - Jul 2019Los Altos, California, UsHarnessing technology to help reunite humanity with sleep | www.bryte.com -
Operational AdvisorMovewith Feb 2014 - Feb 2019Bringing freedom to fitness | www.movewith.com
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Chief Marketing OfficerClearly May 2015 - Dec 2016Vancouver, British Columbia, CaProviding better vision for everyone | www.clearly.ca -
Chief Marketing OfficerQuanttus Jul 2014 - Feb 2015Developing technology that will not just improve lives, but also save them | www.quanttus.com
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Vice-President, Digital & Brand StrategyLululemon Athletica Aug 2012 - Jul 2014Vancouver, Bc, CaDeveloping leaders in the world | www.lululemon.com -
Director, Digital & Brand Experience StrategyLululemon Athletica May 2010 - Aug 2012Vancouver, Bc, CaElevating the world from mediocrity to greatness | www.lululemon.com -
Manager, Performance Measures & Customer ConnectionStarbucks Coffee Company Nov 2009 - May 2010Seattle, Wa, UsLead development of new performance measures programs and systems for capturing the voice of our Starbucks customers and redefine world-class customer service. Manage multiple projects and assignments to support improved business unit performance, work with cross-functional teams to provide company leadership with integrated performance results, and lead efforts to continuously improve the performance measurement process, through innovative technology solutions and unique organization techniques. Creates structured presentations illustrating key business issues, new insights and recommendations. Communicates team recommendations to executive leadership team and field questions and concerns. Communicates learning and insights across cross-functional team, strategy team leadership and executive sponsors. Develops strong working relationships with sponsoring executives related to project work.Leads strategic project problem solving efforts by helping the team identify and define key issues, develop hypotheses and design required analyses. Provides problem solving leadership across entire project to cross-functional teams. Guides the team in thinking through complex and ambiguous issues, identifies creative information sources and approaches and pushes the team to develop new insights. Oversees and reviews team analytics to ensure integrity and accuracy.Oversees all functions related to performance measurement programs and systems for the business unit, including vendor management. Ensures that programs and systems are defined, established, maintained and communicated to enable business unit partners to direct their resources appropriately to achieve strategic goals. Oversees analysis of performance data. Reports performance measurement results to business unit or senior leadership. Describes performance trends and makes recommendations to improve business unit performance. -
Category Manager, Digital StrategyStarbucks Coffee Company Feb 2008 - Nov 2009Seattle, Wa, UsI am a category manager with an MBA in international marketing and strategy, 2 years of marketing, 2 years in digital, 6 years of finance, 10 years of coaching, teaching, and mentoring, along with a decade of international experience qualified for opportunities on a team that values partner development, legendary customer service, strong brand perception, and visible improvements to the bottom line. Past success has been a result of clear communication, passion for my work, and an unsurpassed commitment to quality, professionalism, and ethical values. -
Program ManagerStarbucks Coffee Company Feb 2008 - Feb 2009Seattle, Wa, UsDeveloped, managed, maintain a new online social network about volunteerism called Starbucks V2V. -
Marketing ManagerStarbucks Coffee Company Feb 2007 - Feb 2008Seattle, Wa, UsDeveloped and launched a global marketing and category learning platform. Supported new market entry strategy, (international) local store marketing initiatives and international CMS websites. -
Project ManagerStarbucks Coffee Company Jun 2006 - Feb 2007Seattle, Wa, UsDeveloped and launched a global marketing and category learning platform.
Nancy Richardson Education Details
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The Ohio State UniversityInternational Strategy And Marketing -
University Of WashingtonFinance -
Punahou SchoolHighschool Degree
Frequently Asked Questions about Nancy Richardson
What company does Nancy Richardson work for?
Nancy Richardson works for Yogi
What is Nancy Richardson's role at the current company?
Nancy Richardson's current role is Global Chief Growth Officer, Yogi.
What schools did Nancy Richardson attend?
Nancy Richardson attended The Ohio State University, University Of Washington, Punahou School.
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