Vp Of Marketing
Current
May 2021 - Present
AeroLeads people directory · profile
Nancy Rothman Email & Phone Number
VP of Marketing
at
Progress Learning
1 work email found
@pacunion.com
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✓ Verified August 2026
4 data sources
Profile completeness 100%
Who is Nancy Rothman? Overview
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Nancy Rothman is listed as VP of Marketing at Progress Learning, based in Atlanta, Georgia, United States. AeroLeads shows a work email signal at pacunion.com and a matched LinkedIn profile for Nancy Rothman.
Nancy Rothman previously worked as VP of Marketing at Sideqik and Director of Marketing at Meetedgar.Com. Nancy Rothman studied at Appalachian State University.
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Email format at Progress Learning
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{first_initial}{last}@pacunion.com
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Profile bio
About Nancy Rothman
Nancy Rothman is a VP of Marketing at Progress Learning. She possess expertise in social media marketing, email marketing, digital marketing, social media, facebook and 45 more skills. Colleagues describe her as "Nancy worked with me on a contract basis before bringing me in for a more pivotal role. She was never afraid to communicate, and always created a space for people to talk honestly with her. Because of that, I was able to learn so much about a new industry from a seasoned professional – something that I wouldn't trade the world for. Through Nancy's guidance and leadership, I have been able to flourish as a young professional, and would highly recommend her to anyone looking to expand their horizons into startups, marketing or general advice on team-building leadership.", "Nancy always goes above and beyond in her work--whether it's in directing marketing, managing operations, overseeing talent, or even becoming the company fire marshall. She's smart, understands trends, researches thoroughly, and pursues every avenue before making a decision. Nancy helps businesses navigate critical growth stages successfully and direct them in ways to continue that exponential forward progress. She is also an overall joy to work with, has a great sense of humor, and makes work fun. I've loved every opportunity I've had to work for and with Nancy.", and "Nancy's a pro who can handle extremely challenging situations, with pressure coming from all directions. Her approach to work is focused and organized. At MeetEdgar, she systematically tackled problems in clear priority order until she was delivering results and wins in every area she was tasked with leading. She established herself quickly as a respected leader and inspired confidence from others all across the company. She's a rare talent and a joy to work alongside."
Listed skills include Social Media Marketing, Email Marketing, Digital Marketing, Social Media, and 46 others.
Current workplace
Nancy Rothman's current company
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16 roles
Nancy Rothman work experience
A career timeline built from the work history available for this profile.
Vp Of Marketing
Mar 2019 - Mar 2022
Director Of Marketing
MeetEdgar is a social media management application that helps entrepreneurs and small businesses automatically share their evergreen content on their social channels.Charged with overseeing the entire sales and marketing practice at MeetEdgar, a social media publishing application, I provided leadership and strategy with the goal of increasing our user base and annual recurring revenue. In this role, I manage a team across multiple disciplines to create a comprehensive marketing team. This team includes writers, designers, engineers, and lead generation roles. Accomplishments:- Within the first month, I led a coordinated product launch of our first major feature that resulted in an increase in site traffic, sign-ups, and media placements across 250+ outlets.- After over a year of user and acquisition decline, I was able to increase customer acquisition by 27%. - During my tenure, we were consistently achieving month-over-month customer/user growth.
Jun 2018 - May 2019
Director, Marketing
● Position company for business growth while crafting the company brand including messaging, tone, and design. ● Primary owner of marketing communications, managing awards, public relations, social media,speaking engagements, trade show participation, and the CallRail website. ● Establish CallRail as a market leader and drive top of funnel awareness. ● Create and execute clearly defined strategic marketing programs designed to support consistentbusiness growth, capture market share, and enhance brand equity and awareness.● Oversee branding activity for the company. Work closely with product management and sales todefine overall messaging including branding, product positioning, value proposition, personas,and segmentation.● Create key performance indicators. Measure and analyze owned marketing programs to makedata-driven decisions to increase effectiveness.● Attract, develop, and retain talented employees and lead the team to become a high performing,highly engaged marketing organization.● Build CallRail’s social presence.● Foster relationships with industry (advertising, marketing, sales, and technology) influencers andmedia. Conduct outreach and announcements to garner a steady stream of coverage.● Conceive, plan and manage marketing events, including speaking engagements.● Managing industry analyst relations and review programs to educate analysts on our strategy andhelp position CallRail in key research reports and rankings. Project manage key programs such asG2 Crowd.● Work with CallRail leadership to create thought leadership bylines.
Oct 2016 - Jun 2018
Director Of Marketing
• Establish, direct, execute, and oversee integrated marketing strategies, policies, and initiatives to meet organizational objectives• Build key lead generation initiatives and conversion programs that ultimately expand market share and contribute to PureCars meeting/exceeding internal growth targets• Understand and interpret research and market dynamics for use in optimizing strategy and/or gaining efficiencies and developing new programs to best meet key business objectives• Attract, develop, and retain talented employees and lead the team to become a high performing, highly engaged marketing organization• Develop and drive performance objectives, KPIs, and countermeasures to ensure achievement of goals• Make data-driven marketing decisions and report on campaign effectiveness and ROI• Own dealer communication for key initiatives, news, and brand updates• Work in close collaboration with Sales, Client Services, and Product to coordinate product positioning and branding
Nov 2014 - Oct 2016
Digital Strategy Manager
Develop digital strategy for TSG client’s to include, but not limited to, CRM/email marketing, social media, e-commerce, website and search. Clients: Johnson & Johnson, Ballistic Case Co.
Dec 2013 - Nov 2014
Performance Analyst
• Assist with determining goals and objectives for digital/social campaigns that are attainable and measurable for clients including Kellogg’s, Dunkin Donuts, Baskin Robbins, Hanes, Jackson Hewitt, Shoe Carnival and Florida’s Natural• Design and implement user interface strategies to achieve optimal performance towards client goals and objectives; illustrated through the use of wire-framing• Develop and illustrate consumer pathing strategies• Design and implement tagging strategies and tracking tools• Monitor, analyze and report on trends in the data and make optimization recommendations• Monitor external services and studies in order to update teams on new strategies, tools and methodologies for usability and analytic tracking or reporting
Aug 2012 - Dec 2013
Digital Marketing Manager
• Create and execute strategy around target customer and brand strategy to evolve digital assets (WWW, social properties, executive digital properties) online to align with global expansion, product innovations and brand strategy• Community management and content strategy for local and executive social channels• WWW site upgrades, including launching digital initiatives and ensuring proper brand guidelines are met• Direct copywriting for SEO• Develop strategy to drive international web traffic/brand awareness• Align messaging and copy for online digital properties with other brand materials• Develop digital content schedule and asset development based on marketing campaigns and product roadmaps for all online properties• Coordinate and direct creative and development• Create and direct strategy and execute for lead-gen campaign
Dec 2011 - Aug 2012
Marketing Specialist
• Support sales team with sales presentations, collateral and vertical specific marketing materials• Responsible for community management across over 50,000 fans on brand social media channels• Manage marketing automation and email marketing programs• Coordinate industry events to drive brand awareness and lead generation• Instrumental in complete brand refresh and re-launch, includes website and updating brand asset library• Maintain relationships with several partners and vendors
Nov 2010 - Dec 2011
Marketing Coordinator
Apr 2010 - Nov 2010
Strategic Marketing
• Work with creative services to create print and digital advertisements to highlight network achievement• Produce signage and press kits for various events, internal and external, such as CNN’s Fit Nation and Latin in America• Coordinate production of branded premiums for brand awareness as well as event specific premiums• Review and select photography of executive team to be featured in print and digital assets
Jan 2010 - Apr 2010
Sports Marketing And Programming Intern
• Provide support for on-site promotional events around special programming• Track and analyze awareness of demo tune-in across networks (TNT, TBS, ESPN, ABC, FOX, CBS)• Conduct research on geo-targeted marketing outreaches• Perform competitive analysis to select social media marketing solutions• Develop promotional timeline for NBA All-Star Game• Complete weekly analytics reporting for digital sports properties (NBA.com, PGA.com and NASCAR.com)• Create SWOT analysis for seasonal and other timely programming
Aug 2009 - Dec 2009
Visual Merchandising Specialist
• Reach goals through service-based selling• Utilize store directives for visuals• Train new hires on the point-of-sale register system• Acquire knowledge of the brand and company• Reduce customer dissatisfaction through great customer service• Maintain brand integrity in all areas of visual display• Provide feedback to leadership regarding merchandise-handling concerns/opportunities• Train and coach team members to meet productivity standards• Set merchandising and marketing to optimize sales
Sep 2005 - Nov 2009
Assistant
Sunrox Sports Media
• Manage customer service/support and retail division• Produce promotional materials for on-site events for NASCAR clients including Earnhardt Ganassi Racing with Felix Sabates• Coordinate multiple sports media and marketing campaigns for Target, Wrigley and Texaco Racing
May 2008 - Mar 2009
Advertising/Public Relations Intern
• Attend meetings with clients, gaining first-hand experience in client relations• Observe many different processes in advertising and marketing • Compile pieces for a meeting with a potential new client• Brainstorm ideas for marketing for 2007 Wachovia Championship featuring Tiger Woods
Jun 2007 - Aug 2007
Broadcast Intern
• Operate cameras on a live television broadcast• Prepare promotional material for the channel• Participate in meetings to boost ratings • Produce a 5-minute video to promote internship programs in the surrounding high schools using the AVID video editing program
Jan 2007 - May 2007
3 education records
Nancy Rothman education
Education record
Appalachian State University
Communications, Sociology
Georgia State University
Education record
Hopewell High
FAQ
Frequently asked questions about Nancy Rothman
Quick answers generated from the profile data available on this page.
What company does Nancy Rothman work for?
Nancy Rothman works for Progress Learning.
What is Nancy Rothman's role at Progress Learning?
Nancy Rothman is listed as VP of Marketing at Progress Learning.
What is Nancy Rothman's email address?
AeroLeads has found 1 work email signal at @pacunion.com for Nancy Rothman at Progress Learning.
Where is Nancy Rothman based?
Nancy Rothman is based in Atlanta, Georgia, United States while working with Progress Learning.
What companies has Nancy Rothman worked for?
Nancy Rothman has worked for Progress Learning, Sideqik, Meetedgar.Com, Callrail, and Purecars (Acquired By Raycom Media In 2015).
How can I contact Nancy Rothman?
You can use AeroLeads to view verified contact signals for Nancy Rothman at Progress Learning, including work email, phone, and LinkedIn data when available.
What schools did Nancy Rothman attend?
Nancy Rothman studied at Appalachian State University.
What skills is Nancy Rothman known for?
Nancy Rothman is listed with skills including Social Media Marketing, Email Marketing, Digital Marketing, Social Media, Facebook, Digital Strategy, Advertising, and Integrated Marketing.
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