Nancy Rothman

Nancy Rothman Email and Phone Number

VP of Marketing @ Progress Learning
Nancy Rothman's Location
Atlanta, Georgia, United States, United States
Nancy Rothman's Contact Details

Nancy Rothman personal email

About Nancy Rothman

Nancy Rothman is a VP of Marketing at Progress Learning. She possess expertise in social media marketing, email marketing, digital marketing, social media, facebook and 45 more skills. Colleagues describe her as "Nancy worked with me on a contract basis before bringing me in for a more pivotal role. She was never afraid to communicate, and always created a space for people to talk honestly with her. Because of that, I was able to learn so much about a new industry from a seasoned professional – something that I wouldn't trade the world for. Through Nancy's guidance and leadership, I have been able to flourish as a young professional, and would highly recommend her to anyone looking to expand their horizons into startups, marketing or general advice on team-building leadership.", "Nancy always goes above and beyond in her work--whether it's in directing marketing, managing operations, overseeing talent, or even becoming the company fire marshall. She's smart, understands trends, researches thoroughly, and pursues every avenue before making a decision. Nancy helps businesses navigate critical growth stages successfully and direct them in ways to continue that exponential forward progress. She is also an overall joy to work with, has a great sense of humor, and makes work fun. I've loved every opportunity I've had to work for and with Nancy.", and "Nancy's a pro who can handle extremely challenging situations, with pressure coming from all directions. Her approach to work is focused and organized. At MeetEdgar, she systematically tackled problems in clear priority order until she was delivering results and wins in every area she was tasked with leading. She established herself quickly as a respected leader and inspired confidence from others all across the company. She's a rare talent and a joy to work alongside."

Nancy Rothman's Current Company Details
Progress Learning

Progress Learning

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VP of Marketing
Nancy Rothman Work Experience Details
  • Progress Learning
    Vp Of Marketing
    Progress Learning May 2021 - Present
  • Sideqik
    Vp Of Marketing
    Sideqik Mar 2019 - Mar 2022
    Atlanta, Georgia, Us
  • Meetedgar.Com
    Director Of Marketing
    Meetedgar.Com Jun 2018 - May 2019
    Minnesota, Edina, Us
    MeetEdgar is a social media management application that helps entrepreneurs and small businesses automatically share their evergreen content on their social channels.Charged with overseeing the entire sales and marketing practice at MeetEdgar, a social media publishing application, I provided leadership and strategy with the goal of increasing our user base and annual recurring revenue. In this role, I manage a team across multiple disciplines to create a comprehensive marketing team. This team includes writers, designers, engineers, and lead generation roles. Accomplishments:- Within the first month, I led a coordinated product launch of our first major feature that resulted in an increase in site traffic, sign-ups, and media placements across 250+ outlets.- After over a year of user and acquisition decline, I was able to increase customer acquisition by 27%. - During my tenure, we were consistently achieving month-over-month customer/user growth.
  • Callrail
    Director, Marketing
    Callrail Oct 2016 - Jun 2018
    Atlanta, Ga, Us
    ● Position company for business growth while crafting the company brand including messaging, tone, and design. ● Primary owner of marketing communications, managing awards, public relations, social media,speaking engagements, trade show participation, and the CallRail website. ● Establish CallRail as a market leader and drive top of funnel awareness. ● Create and execute clearly defined strategic marketing programs designed to support consistentbusiness growth, capture market share, and enhance brand equity and awareness.● Oversee branding activity for the company. Work closely with product management and sales todefine overall messaging including branding, product positioning, value proposition, personas,and segmentation.● Create key performance indicators. Measure and analyze owned marketing programs to makedata-driven decisions to increase effectiveness.● Attract, develop, and retain talented employees and lead the team to become a high performing,highly engaged marketing organization.● Build CallRail’s social presence.● Foster relationships with industry (advertising, marketing, sales, and technology) influencers andmedia. Conduct outreach and announcements to garner a steady stream of coverage.● Conceive, plan and manage marketing events, including speaking engagements.● Managing industry analyst relations and review programs to educate analysts on our strategy andhelp position CallRail in key research reports and rankings. Project manage key programs such asG2 Crowd.● Work with CallRail leadership to create thought leadership bylines.
  • Purecars (Acquired By Raycom Media In 2015)
    Director Of Marketing
    Purecars (Acquired By Raycom Media In 2015) Nov 2014 - Oct 2016
    Atlanta, Georgia, Us
    • Establish, direct, execute, and oversee integrated marketing strategies, policies, and initiatives to meet organizational objectives• Build key lead generation initiatives and conversion programs that ultimately expand market share and contribute to PureCars meeting/exceeding internal growth targets• Understand and interpret research and market dynamics for use in optimizing strategy and/or gaining efficiencies and developing new programs to best meet key business objectives• Attract, develop, and retain talented employees and lead the team to become a high performing, highly engaged marketing organization• Develop and drive performance objectives, KPIs, and countermeasures to ensure achievement of goals• Make data-driven marketing decisions and report on campaign effectiveness and ROI• Own dealer communication for key initiatives, news, and brand updates• Work in close collaboration with Sales, Client Services, and Product to coordinate product positioning and branding
  • The Supergroup Creative Omnimedia, Inc.
    Digital Strategy Manager
    The Supergroup Creative Omnimedia, Inc. Dec 2013 - Nov 2014
    Atlanta, Georgia, Us
    Develop digital strategy for TSG client’s to include, but not limited to, CRM/email marketing, social media, e-commerce, website and search. Clients: Johnson & Johnson, Ballistic Case Co.
  • 22Squared
    Performance Analyst
    22Squared Aug 2012 - Dec 2013
    Atlanta, Ga, Us
    • Assist with determining goals and objectives for digital/social campaigns that are attainable and measurable for clients including Kellogg’s, Dunkin Donuts, Baskin Robbins, Hanes, Jackson Hewitt, Shoe Carnival and Florida’s Natural• Design and implement user interface strategies to achieve optimal performance towards client goals and objectives; illustrated through the use of wire-framing• Develop and illustrate consumer pathing strategies• Design and implement tagging strategies and tracking tools• Monitor, analyze and report on trends in the data and make optimization recommendations• Monitor external services and studies in order to update teams on new strategies, tools and methodologies for usability and analytic tracking or reporting
  • Oracle
    Digital Marketing Manager
    Oracle Dec 2011 - Aug 2012
    Austin, Texas, Us
    • Create and execute strategy around target customer and brand strategy to evolve digital assets (WWW, social properties, executive digital properties) online to align with global expansion, product innovations and brand strategy• Community management and content strategy for local and executive social channels• WWW site upgrades, including launching digital initiatives and ensuring proper brand guidelines are met• Direct copywriting for SEO• Develop strategy to drive international web traffic/brand awareness• Align messaging and copy for online digital properties with other brand materials• Develop digital content schedule and asset development based on marketing campaigns and product roadmaps for all online properties• Coordinate and direct creative and development• Create and direct strategy and execute for lead-gen campaign
  • Oracle
    Marketing Specialist
    Oracle Nov 2010 - Dec 2011
    Austin, Texas, Us
    • Support sales team with sales presentations, collateral and vertical specific marketing materials• Responsible for community management across over 50,000 fans on brand social media channels• Manage marketing automation and email marketing programs• Coordinate industry events to drive brand awareness and lead generation• Instrumental in complete brand refresh and re-launch, includes website and updating brand asset library• Maintain relationships with several partners and vendors
  • Oracle
    Marketing Coordinator
    Oracle Apr 2010 - Nov 2010
    Austin, Texas, Us
  • Cnn
    Strategic Marketing
    Cnn Jan 2010 - Apr 2010
    Atlanta, Us
    • Work with creative services to create print and digital advertisements to highlight network achievement• Produce signage and press kits for various events, internal and external, such as CNN’s Fit Nation and Latin in America• Coordinate production of branded premiums for brand awareness as well as event specific premiums• Review and select photography of executive team to be featured in print and digital assets
  • Turner Sports
    Sports Marketing And Programming Intern
    Turner Sports Aug 2009 - Dec 2009
    Us
    • Provide support for on-site promotional events around special programming• Track and analyze awareness of demo tune-in across networks (TNT, TBS, ESPN, ABC, FOX, CBS)• Conduct research on geo-targeted marketing outreaches• Perform competitive analysis to select social media marketing solutions• Develop promotional timeline for NBA All-Star Game• Complete weekly analytics reporting for digital sports properties (NBA.com, PGA.com and NASCAR.com)• Create SWOT analysis for seasonal and other timely programming
  • Banana Republic
    Visual Merchandising Specialist
    Banana Republic Sep 2005 - Nov 2009
    San Francisco, Ca, Us
    • Reach goals through service-based selling• Utilize store directives for visuals• Train new hires on the point-of-sale register system• Acquire knowledge of the brand and company• Reduce customer dissatisfaction through great customer service• Maintain brand integrity in all areas of visual display• Provide feedback to leadership regarding merchandise-handling concerns/opportunities• Train and coach team members to meet productivity standards• Set merchandising and marketing to optimize sales
  • Sunrox Sports Media
    Assistant
    Sunrox Sports Media May 2008 - Mar 2009
    • Manage customer service/support and retail division• Produce promotional materials for on-site events for NASCAR clients including Earnhardt Ganassi Racing with Felix Sabates• Coordinate multiple sports media and marketing campaigns for Target, Wrigley and Texaco Racing
  • Luquire George Andrews
    Advertising/Public Relations Intern
    Luquire George Andrews Jun 2007 - Aug 2007
    Charlotte, Nc, Us
    • Attend meetings with clients, gaining first-hand experience in client relations• Observe many different processes in advertising and marketing • Compile pieces for a meeting with a potential new client• Brainstorm ideas for marketing for 2007 Wachovia Championship featuring Tiger Woods
  • Cms-Tv
    Broadcast Intern
    Cms-Tv Jan 2007 - May 2007
    Charlotte, North Carolina, Us
    • Operate cameras on a live television broadcast• Prepare promotional material for the channel• Participate in meetings to boost ratings • Produce a 5-minute video to promote internship programs in the surrounding high schools using the AVID video editing program

Nancy Rothman Skills

Social Media Marketing Email Marketing Digital Marketing Social Media Facebook Digital Strategy Advertising Integrated Marketing Marketing Lead Generation Copywriting Twitter Content Strategy Salesforce.com Online Marketing Google Analytics Strategy Microsoft Office Google Adwords Pop Culture Social Media Measurement Social Networking Mobile Marketing Online Advertising Youtube Dogs Competitive Analysis Marketing Automation Html Web Analytics Seo Omniture Copy Editing Memes Marketing Copy Digital Media Brand Awareness Management Marketing Strategy Iwork Interactive Marketing Sem E Commerce Marketing Communications Marketing Premiums Avid Website Copy Wire Framing Analytics Final Cut

Nancy Rothman Education Details

  • Appalachian State University
    Appalachian State University
  • Georgia State University
    Georgia State University
    Sociology
  • Hopewell High
    Hopewell High

Frequently Asked Questions about Nancy Rothman

What company does Nancy Rothman work for?

Nancy Rothman works for Progress Learning

What is Nancy Rothman's role at the current company?

Nancy Rothman's current role is VP of Marketing.

What is Nancy Rothman's email address?

Nancy Rothman's email address is nr****@****ion.com

What schools did Nancy Rothman attend?

Nancy Rothman attended Appalachian State University, Georgia State University, Hopewell High.

What skills is Nancy Rothman known for?

Nancy Rothman has skills like Social Media Marketing, Email Marketing, Digital Marketing, Social Media, Facebook, Digital Strategy, Advertising, Integrated Marketing, Marketing, Lead Generation, Copywriting, Twitter.

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