Nancy Patton Email & Phone Number

Minneapolis, MN, US

• Available for fractional work as contractor or full-time opportunities. Contact me at nancyrpatton@gmail.com. As an independent strategy contractor, my projects require me to act as a product marketing director to.
• Compiled monthly social media stats for non-profit organization and provided strategic direction for improvements areas
• Designed and executed an implementation plan for a grocery store credit card account acquisition and onboarding using offline and online channels (phone, email, direct mail, web, in-store)
• Developed new product launch plan including research strategy and marketing materials as part of new business development proposal; client successfully won the business
• Managed on-going customer satisfaction programs for B2C and B2B banking segments CROSS-FUNCTIONAL LEADERSHIP IN MATRIX ORGANIZATION TO ACHIEVE GOALS
• Provided marketing leadership to technology development team for successful migration of 5 online account application entry platforms to one. Reviewed and approved user experience, consistency of language from offline.

Minneapolis, MN, US

Calabasas, California, US

Supporting client to create centralized Customer Experience model, including sourcing vendor and developing RACI model.

San Francisco, California, US

• Led a team of five, responsible for marketing insights and business strategies, customer experience, segment analysis, market share and business process improvement for the B2B segment. Accomplishments.
• Provided strategic leadership to guide content development for marketing thought-leadership projects, including employee benefits, diverse segments, risk management
• Led cross-functional team to create American Disabilities Act compliant and accessible online/digital research by providing vendors access to a proprietary question library
• Coached team to refine targeting to reach segments and identify unmet customer needs
• Guided staff to design and execute projects using latest digital marketing techniquesMARKETING & BRAND STRATEGY DEVELOPMENT TO AID SALES GROWTH
• Overall development of the annual marketing learning agenda and managed the budget to complete all projects to meet business goals

Minneapolis, MN, US

• As Product Marketing Director, responsible for full P&L business management and partner relationship for U.S. Bank’s largest airline co-brand (with three portfolios) and development of new co-brand product, both.
• Led strategic development of brand customer value proposition and managed team to execute against the playbook for all lifecycle materials (acquisition through retention)
• Negotiated three contract amendments with large airline partnerMARKETING PLANS TO EFFECTIVELY ATTRACT AND RETAIN CUSTOMERS
• Created detailed annual marketing plans to balance internal and external profit and growth goals
• Leveraged data base to develop highly targeted campaigns using various channels to meet account acquisition goals and account penetration goal of partner’s membership base

Minneapolis, MN, US

• LIFECYCLE MANAGEMENT TO IMPROVE PROFITABILITY Created programs to drive profitability for large airline credit card program, including:
• Developed 3x3 customer value profit matrix to successfully retain accounts reducing YOY attrition
• Led effort from concept stage through functional design to develop new elite product
• Created highly-targeted programs to strength customer relationships, including utilization of relationship management system to identify single-service customers and developed cross-sell offers to entrench customers to.
• Executed multiple marketing campaigns to drive increased profit and customer loyalty to meet annual goalsCROSS-FUNCTIONAL TEAMS TO LAUNCH NEW PRODUCTS
• Led cross-departmental team to redesign and re-engineer the consumer credit card statement for Retail Payment Solutions. Balanced objectives of 14 departments to deliver a consumer- and service-friendly statement for.

Arden Hills, Minnesota, US

• BRAND AND MARKETING MANAGEMENT
• Managed total advertising and promotion budgets of $20+ million on 2 core brands.
• Developed and executed consumer promotion strategy (i.e. FSIs, packaging, direct mail, continuity programs) to reward loyal consumers and encourage multiple purchasesCROSS-FUNCTIONAL LEADERSHIP
• Worked with salesforce to develop and implement trade programs. Included analysis of consumer and trade promotions using IRI scanner data, shipments and trade spending; emphasis on incremental volume, contribution.
• Worked with production to manage ingredient change resulting in $300,000 annual save

Calgary, Alberta, CA

Supervised and reviewed three staff accountants' work. Prepared consolidated financial statements, SEC reports and regulatory data.

Worldwide, OO

Worked as a part of a team to complete the financial audits for various clients: banks, cities and retail operations.

Mba, Marketing

Certificate Programs - Executive Education, Digital Marketing Fundamentals And Strategic Social Media Marketing

Bs, Accounting