Nancy Amaker Email & Phone Number

Nashville, Tn, Us

Brentwood, Tn, Us

Brentwood, Tn, Us

Oversee brand and agent marketing for the largest residential real estate firm in Tennessee.

Nashville, Tennessee, Us

Led brand and product marketing for Trask, managing consumer communications, wholesale and retail sales support, vendors/agencies and budgets. - Planned and implemented brand exhibitions at national trade shows, in-store events, sales contests, direct mail campaigns and visual presentations to increase wholesale customer engagement.- Coordinated digital and traditional marketing programs to drive awareness, traffic and lead generation via direct-to-consumer channels including catalog, email, social media and web.- Collaborated cross-functionally to identify, hone and communicate unique selling propositions.- Drove content development and creative design for web, social media, advertising, events, exhibitions and sales presentations that reinforced brand identity and told authentic stories.- Deployed public relations strategies and tactics to achieve editorial and social media coverage through influencer partnerships, product seeding and celebrity dressing.

Atlanta, Ga, Us

Led development and implementation of integrated PR and marketing strategies for accounts. Responsible for managing teams, client relations and establishment of and adherence to complex plans, budgets, schedules and performance requirements. - Collaborated with creative, paid media and account teams to create, deliver, measure and optimize internal communications and external advertising campaigns.- Designed and executed full-funnel content marketing strategies that included channel selection, editorial control, marketing automation integration and benchmarking.- Oversaw the production of creative assets including digital, print, photography and video.- Directed the ideation, execution, measurement and analysis of influencer marketing programs and campaigns for Atlanta History Center, Chick-fil-A, Children’s Healthcare of Atlanta, Delta Airlines, Google, Interstate Batteries, Mattress Firm, Orkin Pest Control, Perdue and Toyota.- Led the agency’s influencer marketing team, mentoring members, counseling clients and serving as the internal and external subject matter expert on trends, insights and best practices.- Launched Orkin’s national CSR initiative, developed annual cause marketing plans and activated multi-channel campaigns to grow awareness and increase internal adoption year-over-year.- Coordinated event concepts, proposals, logistics, promotions, vendors and on-site management.- Managed local, national and trade media relations including proactive pitching, reactive strategies and media spokesperson training.- Implemented executive thought leadership strategies for the Cousins Properties, coordinating speaking opportunities and media placements for executives.- Developed proactive crisis management plans and real-time strategies, facilitated crisis communications workshops and counseled leaders during challenging situations.

New York, New York, Us

Managed comprehensive marketing programs and budgets for 18 residential real estate developments throughout the southeast. Directed overall strategy for branding, advertising, digital marketing, public relations and events. Developed and executed long-term strategic marketing plans for new-business acquisitions.

New York, New York, Us

Led simultaneous deadline-oriented initiatives and campaigns including social media, display advertising, email marketing, SEO, paid search, print, outdoor, TV, radio, direct mail, media and community relations. Oversaw creative development of collateral, ads, websites, sales displays, signage, photography and videos. Supervised partner agencies and third-party vendors to ensure all executions were on target, deadline and budget.

New York, New York, Us

Coordinated and developed integrated content across websites, social media channels and press releases. Organized promotions, incentives and contests and created tools to reach consumers.

Assisted in producing 20 special events including grand openings, corporate parties, promotional events and photo shoots. Responsibilities included client prospecting, event planning and execution, press coordination, VIP guest management and vendor supervision.

Supported event planning, design and production for 15 weddings. Implemented design elements, managed logistics and coordinated vendors. Spearheaded re-branding of the company and organized content for company’s first web site.

Bachelor Of Arts In Journalism And Mass Communications, Public Relations

National Student Exchange

Summer Intensive Studies, Fashion Design