Nancy Selz Email & Phone Number

Greater Minneapolis-St. Paul Area

As an Election Judge, I provide excellent customer service, communications, and voter assistance to residents of Minneapolis.

Minneapolis, Minnesota, United States

•Directed all marketing and fundraising efforts for the Courage Cards program using both traditional and electronic media. Managed seasonal staff and volunteers. •Provided strategic leadership for revenue and net income, hired and managed vendors, negotiated contracts, managed customer service, created and executed market research surveys, analyzed pricing, and provided analytics for all marketing programs.•Created and implemented a comprehensive interactive marketing strategy which included e-mail marketing, paid search advertising, social media, QR codes, SEM, and SEO.•Developed and implemented a print, radio, public relations, and online advertising campaign to promote sales of Courage Cards at Courage Center’s gift shops and retail partners: Lunds, Byerlys, and Bachman’s.•Worked with Marketing Communications and Development staff to increase sales of Courage Cards and promote the Courage Center brand. Valued member of Courage Center’s organization-wide, cross functional marketing team. KEY ACCOMPLISHMENTS•Turned around the Courage Cards program from a loss of $95,000 to a profit of $99,000 in the first fiscal year. Maintained a profit in each of the following 8 fiscal years. •Led a successful national expansion of our catalog business outside our core markets. The result was a 63% gain in customers from the national market.•Decreased costs by reviewing strategy, finding efficiencies, and negotiating lower prices. In 2009, during the economic downturn, I saved $120,000 (8% of sales) by recommending a different marketing strategy.

•Provide expertise in the areas of marketing strategy, database marketing, lead generation for sales team, customer service, and website design. Customer service experience at target.direct and Express Scripts.

• Directed the circulation department to include responsibility for renewals, billings, newsstand sales, direct mail, and the website.•Managed a staff of 2 professional employees.•Doubled subscription sales from the website by improving its design.•Achieved the audited circulation rate base of 260,000 within established budget parameters.

• One of four executives reporting to the owner of a privately held company. Responsible for the entire marketing function including print production.• P&L responsibility for 14 catalog mailings with annual circulation of 45 million names.• Participated in the selection of products for each catalog.•Managed a small marketing staff.KEY ACCOMPLISHMENTS• Increased sales 12% with only a 5% increase in circulation by revising the annual mail plan, increasing catalog pages, and improving name selection.•Recommended changes to the weight and grade of paper used in The Paragon's catalogs resulting in a 12% reduction in catalog printing costs.

• Created and implemented the annual marketing plan to meet sales and profit goals established by the President. Prepared and monitored the department budget. Participated in strategic business planning.•Hired, trained, and managed a professional staff of 9 employees. Five were direct reports. • Managed more than 61 catalog mailings with annual circulation of 94 million names for 10 unique catalog offers. This included managing the selection of customer file segments and rental lists, the merge/purge, postal sortation, and the analysis of marketing results.•Evaluated and selected vendors for list brokerage, list management, computer services (merge/purge processing, modeling, list rental fulfillment), mailing services, and print advertising. Responsible for price negotiation.KEY ACCOMPLISHMENTS• Created, built, and directed a marketing department which increased sales from $20,848,000 to $106,000,000 over a five year period while consistently meeting profit goals.• Led two specialty catalogs, the Wireless Audio Collection and The Video Catalog, to profitability from the outset.• Developed and implemented a method for processing catalog requests which eliminated customer complaints, and resulted in a strong rating for catalog request fulfillment in The Catalog Report.• Launched a profitable Canadian and International mailing program which increased sales by $2,250,000 the first year.