Nancy Siam Email & Phone Number

Sweden

• Managing Tele2 broadband customer base analyzing market trends and dynamics to reduce churn and retain base customers against competition. Leading broadband customer value management various activities: cross sell.
• Lead customer behavior analysis and create, execute and monitor marketing campaigns for retention, churn and cross sell.
• Collaborate with and coach customer operations and save teams to drive strategies and achieve customer success goals.
• Create and manage the development of BTL activities and 1:1 send outs for customer base.
• Lead and develop the save and retention portfolio for tele2 broadband customers.

Egypt

• Manage company’s chocolate countline portfolio; developing strategic plan in collaboration with sales, research and finance partners to set long-term strategy while filling in brand innovation roadmap. Lead.
• Managed planning and implementation of countline price increase waves post local currency devaluation
• Established and sustained Mondelez leadership position over tough competitor Mars Inc. for 5 years in a row through driving sales of a diversified countline portfolio playing in multiple/ key price segments
• Drove growth of local jewel Mandolin through rebuilding brand PPA and revamping brand equity/ positioning to cater to the growing gen Z
• Grew Moro sales by more than 20% YOY while smoothly transforming the brand positioning in 2015 leveraging ATL and BTL mediums
• Created solid digital platforms for Moro and Mandolin through highly targeted and efficient campaigns

Egypt

• Set annual marketing plan with key growth initiatives including brand positioning, consumer communication, activations and promotion programs building brand equity while profitably increasing brand consumption. Managed.
• Launched novel communication strategy for Moro brand generating the highest market share gain against global and local players
• Introduced value packs concept to the countline portfolio carrying different offers based on market needs
• Led the execution of several value optimization projects for economy brand liaising with relevant resources protecting business profitability

Egypt

• Managed and liaised with creative and media agencies ensuring timely development and implementation of communication plans. Track consumer & market KPIs: sales, retail audit, consumer insights & budget allocationKey.
• Launched a new size for Flake brand driving penetration and doubling its topline by +50%
• Partnered with finance team to run P&L simulation for potential NPDs

Egypt

• Oversaw the company’s entry into a highly competitive well-established detergents market through implementing yearly marketing plan identifying opps and risks. Initiated brand activities that fueled growth and created.
• Crafted an integrated launch plan for Oxi detergent, a newly launched product into the Egyptian market, driving brand growth acquiring 3% market share in one year from long existing players in the market
• Shaped a solid brand identity “Oxi el Bambi” across lower SECs through substantial ATL & BTL activations creating clear brand differentiation in the market

• Superior customer service experience managing DSL projects for UK customers.
• Managed detailed projects cycle from initiation point with engineering to completion at customers site

Master Of Business Administration (M.B.A.), Masters Of Business Administration

Activities and Societies: - Resident Advisor, International House, San Jose State University, Fall 2009 - Student Council, Spokesperson.

Ba, Business Administration

Activities and Societies: - International Conference on Global Economy (ICGE), Stock Market Simulation Delegate, AUC, Fall 2004.