Nancy Siam Email & Phone Number

Sweden

Managing Tele2 broadband customer base analyzing market trends and dynamics to reduce churn and retain base customers against competition. Leading broadband customer value management various activities: cross sell, upsell and customer retention campaigns to grow value and volume of customer base and developing customer loyalty and satisfaction.• Lead customer behavior analysis and create, execute and monitor marketing campaigns for retention, churn and cross sell. • Collaborate with and coach customer operations and save teams to drive strategies and achieve customer success goals.• Create and manage the development of BTL activities and 1:1 send outs for customer base.• Lead and develop the save and retention portfolio for tele2 broadband customers.

Egypt

Manage company’s chocolate countline portfolio; developing strategic plan in collaboration with sales, research and finance partners to set long-term strategy while filling in brand innovation roadmap. Lead portfolio-wide strategies, 360 communications, and investments with strong focus on identifying key growth initiatives. Perform all marketing campaigns and initiatives collaborating with professionals at all levels of the organization and managing creative and media agencies. Control brand investment in line with allocated budget while ensuring healthy P&L statements. Closely monitor in-house/trade stocks and in market sales to ensure timely distribution and availability in market. Conduct competitive audit analysis and consumer qualitative initiatives to sharpen market understanding and updated trends. Supervise one brand manager to direct and prioritize team agenda.Key Achievements:• Managed planning and implementation of countline price increase waves post local currency devaluation • Established and sustained Mondelez leadership position over tough competitor Mars Inc. for 5 years in a row through driving sales of a diversified countline portfolio playing in multiple/ key price segments• Drove growth of local jewel Mandolin through rebuilding brand PPA and revamping brand equity/ positioning to cater to the growing gen Z • Grew Moro sales by more than 20% YOY while smoothly transforming the brand positioning in 2015 leveraging ATL and BTL mediums• Created solid digital platforms for Moro and Mandolin through highly targeted and efficient campaigns

Egypt

Set annual marketing plan with key growth initiatives including brand positioning, consumer communication, activations and promotion programs building brand equity while profitably increasing brand consumption. Managed brand investment in line with the annual marketing plan and allocated budget tracking all brand expenses and revenue. Led best in class executions for key strategic countline brands. Key Achievements:• Launched novel communication strategy for Moro brand generating the highest market share gain against global and local players• Introduced value packs concept to the countline portfolio carrying different offers based on market needs• Led the execution of several value optimization projects for economy brand liaising with relevant resources protecting business profitability

Egypt

Managed and liaised with creative and media agencies ensuring timely development and implementation of communication plans. Track consumer & market KPIs: sales, retail audit, consumer insights & budget allocationKey Achievements:• Launched a new size for Flake brand driving penetration and doubling its topline by +50% • Partnered with finance team to run P&L simulation for potential NPDs

Egypt

Oversaw the company’s entry into a highly competitive well-established detergents market through implementing yearly marketing plan identifying opps and risks. Initiated brand activities that fueled growth and created strong awareness over a giant global competitor. Managed creative agencies through brand identity creation and fully fledged integrated marketing campaigns. Led cross functional teams to develop limited edition variants. Managed all projects timelines and worked closely with R&D, finance and supply chain. Key Achievements:• Crafted an integrated launch plan for Oxi detergent, a newly launched product into the Egyptian market, driving brand growth acquiring 3% market share in one year from long existing players in the market • Shaped a solid brand identity “Oxi el Bambi” across lower SECs through substantial ATL & BTL activations creating clear brand differentiation in the market

• Superior customer service experience managing DSL projects for UK customers.• Managed detailed projects cycle from initiation point with engineering to completion at customers site

Master Of Business Administration (M.B.A.), Masters Of Business Administration

Activities and Societies: - Resident Advisor, International House, San Jose State University, Fall 2009 - Student Council, Spokesperson.

Ba, Business Administration

Activities and Societies: - International Conference on Global Economy (ICGE), Stock Market Simulation Delegate, AUC, Fall 2004.