Nancy Lipkin Starr (formerly Sipera) understands that any successful marketing campaign starts with a plan. Her ability to approach projects from a strategic point of view, with expert guidance and advice customized to match the goals of the client, has earned tangible results for First Impressions clients such as The University of Pennsylvania, Rutgers University, Atlas Van Lines’ franchisees, New Jersey Transit, BCA Insurance Group, GAW Technology, New Jersey Renaissance Faire, Liberty Lake Day Camp and RE/MAX of NJ.Nancy graduated from the University of Miami with a B.S. in Advertising + Psychology. Naturally curious, her love of learning about ‘the spark’ that makes people and companies unique propelled her into starting her own firm at the age of 24. The firm, located in Cherry Hill, is certified as a Women Owned Business (WBE) by the state of NJ.But she’s not only an impresario when it comes to strategizing; her creative thinking and spot-on execution give every campaign a professional luster and bring impactful results. From the shapes, colors, lines and taglines of a memorable print ad or logo, to the engaging content of a social media post designed to grab eyeballs and be shared, First Impressions delivers magic that opens doors to new clients, sells products and services, and creates not just customers but devoted brand fans. And it’s this creativity that’s made her a six-time winner of The Communicator Award for her clients’ creations. She is also a Preferred Provider for Constant Contact.Nancy’s experience spans many industries, including banking, building, corporate training, education, HVAC, insurance, IT, legal, manufacturing, private schools, retail, real estate and senior services – both for the general consumer and B2B. A devoted mother of 2, she is also tuned into and has in-depth experience at reaching moms, one of the greatest purchasing segments there is.She is the co-founder of Strike It Strong, a non profit organization that empowers women through self-defense workshops and supporting women in crises. Nancy was the co-founder and Art Director of Girlfriendz Magazine, the only regional magazine geared to Baby Boomer women. First Impressions loves playing in the following sandboxes: Strategic Marketing, Strategic Action Plans, Consulting, Advertising Plans, Media Buying, Project Management, Online Marketing, Social Media Marketing, Videos, Webinars, Creative, Execution, Graphic Design, Copywriting, Printing, Public Relations, and Promotional + Property Management Signage.