I'm focused on developing messaging houses, competitive analysis, and end-to-end marketing strategies for SandboxAQ's cybersecurity, AI, and Quantum solutions. SandboxAQ is solving challenging problems with AI + Quantum for positive impact. We partner with global leaders in government, academia, and the private sector to identify applications that would benefit from quantum-based applications to current and future commercial challenges. We engage with customers early and throughout the development process to improve market fit. SandboxAQ was formed at Alphabet Inc., emerging as an independent, growth-capital-backed company in 2022.

As Product Marketing Manager I owned the following: Strategic Messaging and Positioning:Collaborated cross-functionally with product, marketing, and sales stakeholders to craft and refine product messaging that provided consistent and compelling communication across all channels.Launch Strategy and Campaign Management:Led end-to-end launches and campaigns, orchestrating messaging, content creation, and program plans. I excelled in creating impactful campaigns that drove awareness and demand for new AI features and products. GTM Collateral Development:Improved sales effectiveness by identifying and addressing friction points through GTM collateral. This included developing sales decks, one-pagers, testimonials, demo videos, and other sales assets.User Activation and Engagement:Optimized user activation through email campaigns, nurture programs, webinars, and newsletters. Sofy is the revolutionary no-code automation platform for all your mobile app testing needs. Runs QA tests from CI/CD on real devices without a single line of code. Developers save time by seamlessly improving mobile app releases with generative AI capabilities.

As Partner Marketing Manager, I was responsible for both recruiting new partners andactivating marketing relationships with our partner ecosystem to help Esper achieve its growthobjectives. I collaborated with Esper’s Business Development, Product Marketing, ABX andPerformance Marketing Teams to plan, develop and deliver integrated campaigns tailored to ourvarious types of partners. I helped grow our partner program as we built awareness and sales pipeline globally.Esper is the leader in DevOps for devices and is the underlying infrastructure that deploys and manages mission critical device fleets at scale. Our customers use our platform for everything from the tablets used in travel, restaurants, and warehouses, to medical devices, fitness equipment, and in-store kiosks. Deploying and managing these devices is a huge challenge. Esper DevOps tools make this seamless.

As Digital Marketing Manager at NextStep, I worked closely with cross-functional teams to influence roadmaps and priorities. I drove campaigns from beginning to end and ensured all parts were on track across channels such as creative and content. My favorite part was understanding the challenges leads were having throughout their journey and nurturing them with valuable resources.Here are a few accomplishments:- Reached lead to registration goal conversion of 50% by optimizing landing pages and ad copy - Reached the goal of lowering our CPA for leads from $65 to $29 by collaborating with our agency to optimize ad copy to be focused around intent keywords. CPA goal was $35.- Developed the lead to customer email communication journey from scratch including SMS, email, and in-app notifications. Maintained 24%-37% email open rates.NextStep is an innovative health care technology company helping solve the accelerating caregiver crisis in the United States. Our Certified Nursing Assistant placement program gives prospective caregivers the opportunity to start a new, rewarding career without the expense of tuition and gives experienced CNAs a path to a better job. Our employer partners get access to a growing network of highly qualified Certified Nursing Assistants to help meet critical staffing needs with confidence.

As Rubica's first digital marketer, I had the chance to build marketing programs from scratch and help the company accelerate growth. I was responsible for marketing operations and managed all of Rubica's integrated campaigns from beginning to end. Some highlights:- Led multi-channel brand awareness campaigns: LinkedIn Live, webinars, sales outreach and social media organic campaigns.- Maintained a 25-34% open rate on our customer email campaign programs- Monitored KPI’s, funnel analytics and presented to leadership team on an ongoing basis.- Improved Rubica’s website SEO performance by auditing content and optimizing pages.- Ran social media campaigns such as day-to-day strategy and developed creative assets for various audiences and objectives. Increased Facebook followers 116% in 18 months and increased LinkedIn followers 65% in 18 months- Became a people manager who coached on SEO optimizations, process content publishing, influencer research, and video/creative asset development.As a cybersecurity expert, I collaborated with InfoSec and the SOC to understand trending threats and cybersecurity topics to implement into marketing messaging, defining personas, and creative assets.At Rubica, we believe in human-centric security – the idea that cybersecurity requires both smart tools and smart people to detect and mitigate threats – and that cybersecurity should be accessible to ALL people. Rubica exists to protect individuals’ “digital rights” and ultimately reduce the incidence of cybercrime. We are the only solution that is powerful enough to protect a world-class corporation but designed specifically to provide security and privacy for individuals, families and teams.

As Marketing Associate on the Rubica team, I got to wear multiple hats. Here are a few highlights:- Designed customer and prospect email campaigns: A|B test subject lines, copywriting, implemented creative, and generated reports for transactional, one-off, and triggered emails- Partnered with vendors/agencies to implement new landing pages, paid ads, and design assets- Analyzed website data to improve messaging by creating A/B testing campaigns using banners and pop-ups- Owned CRM database by creating workflow process for collecting data on leads, clients, and partners

Created marketing strategies for 6 programs to recruit and retain students. Seattle MESA (Mathematics Engineering Science Achievement); provides middle and high school students innovative, hands-on opportunities in mathematics, basic and applied science, and engineering in both formal and informal settings. The Seattle MESA mission is to engage a diverse group of students in STEM activities that connect mathematics and science fundamentals to the real world, provide valuable hands-on experience, and show a range of STEM career paths through college and beyond.