Nancy S Spence Email & Phone Number

Dallas/Fort Worth Area

Ambassador - promote Center Membership, provide Arts District & Center information, Usher - providing the patrons with an experience to remember and come back to enjoy another performance.Dallas Theatre Center - Host Donors before and during intermission in the Donors' Lounge

Dallas/Fort Worth Area

Inspire and transform brand recognition strategies that increase B2B and B2C market penetration and sales growth.• Brand assessment/website strategy (service retail)• Marketing strategy/content engagement (nonprofit)• Market trends/merchandise assortment planning (apparel/textile manufacturing)Interpret cultural background knowledge to non-traditional students that results in awareness and comprehension of the English language as well as everyday life activities.• English Second Language training tools/methods (Richland College)• English reading instructional techniques/workforce curriculum (VMLC)

Developed and executed global marketing strategy and account strategy, that increased sales and grew market penetration with key accounts i.e. Wal-Mart, TARGET, Patagonia, Columbia Sportswear, Vanity Fair (Wrangler) and JCPenney.• Analyzed and identified key trends in the market to support R&D and manufacturing in developing a pipeline of products providing solutions that met the needs of B2B and B2C increasing sales.• Executed and developed individualized product, marketing and business plans/budget for key accounts.• Developed strong account (customer) relationships.• Increased market penetration with strategic marketing efforts individualized to each customer.• Introduced and developed relationships with influential Asia Pacific mills, increased global sales.• Coordinated efforts between Daikin’s global technical support team and value chain to ensure performance specifications exceeded expectations.

• Developed multi-level relationships with strategic accounts; i.e. JCPenney, Wal-Mart, Dillard’s, and Chico's.• Coordinated and executed a 50+ field merchandising/marketing team throughout the United States to launch an exclusive product by utilizing in-store visual/product placement and demos, sales training, incentive offerings, analyzing weekly reports and budgets to maximize planned ROI.• Implemented and executed market strategy to gain Lycra® elastane and Teflon® fabric protector, market share through specification and identification in private label programs.• Increased brand recognition by increasing customer impressions through POS, hangtags, in-store videos, packaging, consumer publications and training seminars.• Introduced market research and innovations to achieve product differentiation.• Facilitated global technical and sourcing support that increased speed to market

Evaluated and executed efficiencies for a retail cleaning chemical store operations and CPG assortment.• Developed marketing strategy to re-package key cleaning products and increase sales.• Implemented new procedures in analyzing and forecasting inventory; narrowed product mix, increased inventory turn, and reduced out-of-stocks.• Created added-value marketing initiatives – collateral materials and seminars to educate consumers on benefits and tips of product’s usage.

Accountable for the direct manufacturing, retail store and merchandising for 18 stores in 4 states. Responsible for a staff of more than 100 employees, sales growth, buying, costing and inventory control. Developed a marketing strategy focusing on new products and brand loyalty. Evaluated operational procedures in reducing inventory shortage by 4% and increased employee retention

Bs, Marketing

Bs Bachelor Of Science, Marketing - Business Management