Nancy S Spence Email & Phone Number

Dallas/Fort Worth Area

Ambassador - promote Center Membership, provide Arts District & Center information, Usher - providing the patrons with an experience to remember and come back to enjoy another performance.Dallas Theatre Center - Host Donors before and during intermission in the Donors' Lounge

Dallas/Fort Worth Area

• Inspire and transform brand recognition strategies that increase B2B and B2C market penetration and sales growth.
• Brand assessment/website strategy (service retail)
• Marketing strategy/content engagement (nonprofit)
• Market trends/merchandise assortment planning (apparel/textile manufacturing)Interpret cultural background knowledge to non-traditional students that results in awareness and comprehension of the English language as.
• English Second Language training tools/methods (Richland College)
• English reading instructional techniques/workforce curriculum (VMLC)

• Developed and executed global marketing strategy and account strategy, that increased sales and grew market penetration with key accounts i.e. Wal-Mart, TARGET, Patagonia, Columbia Sportswear, Vanity Fair (Wrangler).
• Analyzed and identified key trends in the market to support R&D and manufacturing in developing a pipeline of products providing solutions that met the needs of B2B and B2C increasing sales.
• Executed and developed individualized product, marketing and business plans/budget for key accounts.
• Developed strong account (customer) relationships.
• Increased market penetration with strategic marketing efforts individualized to each customer.
• Introduced and developed relationships with influential Asia Pacific mills, increased global sales.

• Developed multi-level relationships with strategic accounts; i.e. JCPenney, Wal-Mart, Dillard’s, and Chico's.
• Coordinated and executed a 50+ field merchandising/marketing team throughout the United States to launch an exclusive product by utilizing in-store visual/product placement and demos, sales training, incentive.
• Implemented and executed market strategy to gain Lycra® elastane and Teflon® fabric protector, market share through specification and identification in private label programs.
• Increased brand recognition by increasing customer impressions through POS, hangtags, in-store videos, packaging, consumer publications and training seminars.
• Introduced market research and innovations to achieve product differentiation.
• Facilitated global technical and sourcing support that increased speed to market

• Evaluated and executed efficiencies for a retail cleaning chemical store operations and CPG assortment.
• Developed marketing strategy to re-package key cleaning products and increase sales.
• Implemented new procedures in analyzing and forecasting inventory; narrowed product mix, increased inventory turn, and reduced out-of-stocks.
• Created added-value marketing initiatives – collateral materials and seminars to educate consumers on benefits and tips of product’s usage.

Accountable for the direct manufacturing, retail store and merchandising for 18 stores in 4 states. Responsible for a staff of more than 100 employees, sales growth, buying, costing and inventory control. Developed a marketing strategy focusing on new products and brand loyalty. Evaluated operational procedures in reducing inventory shortage by 4% and.

Bs, Marketing

Bs Bachelor Of Science, Marketing - Business Management