Nancy Stahulak Email & Phone Number

Chicago, Il, Us

Cambridge, Cambridgeshire, Gb

Baar, Zg, Ch

Recruited by, and reported to, the GM of Medela’s healthcare business to direct the marketing strategies with focus on wound care, cardiothoracic surgery, and medical vacuum products. SLT member as VP Marketing role, responsible for implementing clinician customer engagement, digital learning platforms, lead nurture digital marketing strategies, sales and tactical programs, NPI, and brand positioning. Deployed integrated marketing campaigns across email, social, paid media (PPC, display, retargeting, social ads), affiliate marketing, web UX and UI, and virtual and live event channels.

St. Louis, Missouri , Us

Reporting to the President (on the SLT as VP marketing role), responsible for directing Becker Professional Review's marketing activities including developing and implementing brand objectives for CPA, CPE and Healthcare CME and CE; digital marketing strategies across paid media (PPC, display, retargeting, social ads), web UX/SEO, owned social, email; live events; tactical programs; strategic marketing B2B and B2C communications; managing and leading a marketing team and agency partners; and working in cooperation with various Becker functional teams, sales, operations, and product development.

Boston, Ma, Us

Led the Women’s Health Ultrasound Marketing team, developing strategy along with marketing programs to drive growth and share with a $2.1M annual budget, including branding, digital marketing, advertising, innovation sales integration, and thought leadership to execute on a 3-segment portfolio strategy.

Boston, Ma, Us

Recruited to direct and market the new global health financial services program for GE Capital. Comprehensive marketing responsibility, encompassing strategic planning; new product development for direct and indirect channels as well as for digital and social media; market and competitive intelligence; customer insights and campaigns for product and private label programs; and brand messaging and positioning with a $2.8M annual marketing budget.

Boston, Ma, Us

Promoted by the President to set the direction and vision for the company’s marketing initiative and rebrand following the sale of GE Medical Protective to Berkshire Hathaway. Developed and executed 15 segment strategic marketing plans with a combined budget of $4.1M supporting media strategies, digital prospecting, and 300 engagement events. Positioned organization as the dominant industry carrier driving growth in a price-cutting environment from $650M in 2005 to $817M in 2012 while new business grew from 55,000 to 97,000.

Boston, Ma, Us

Chosen by the President and the Sales SVP to be the change-agent to introduce Six Sigma rigor into the sales and marketing organization. Brought the Six Sigma experience and tools to customers, through “At-the-Customer-for-the-Customer” projects. Developed Sales Force Effectiveness project to optimize sales resources. Led creation and adoption of eAccount Management scorecards to drive more effective sales activity including better acquisition and retention of strike zone accounts across the business.

Boston, Ma, Us

Recruited by eBusiness VP to join a consulting team that was challenged to process-improve, digitize and energize the GE Insurance division. Uncovered customer needs and opportunities, worked closely with business managers, clients and programmers, and created development plans and detailed functional requirements to build the online Agent/Broker Resource Center. Coordinated all offline and online marketing, along with market research, to increase market share.

(Now Wells Fargo) Selected by President and CIO to be on the strategic eCommerce team to create the first online banking transactional portal for customers. Managed the portal growth strategy, including marketing, portfolio control, customer support and customer relationships. Enabled cross-selling through manufacturer, dealer and industry sites. Created and executed marketing plans for seven business units (including international) while managing the corporate-wide Public Relations strategy, advertising campaign, and renewal of the company brand.

Maywood, Il, Us

Developed marketing strategies for two diverse populations to increase community awareness, including facilitating 80 annual health education programs and 6 annual special fundraising events.

Downers Grove, Illinois, Us

Organization created position to increase support for the fundraising activities of a five hospital system. As principal writer, created major and annual giving proposals, corporate and foundation grant proposals, supporting more than 20 programs and projects.

Executive Mba

Executive Management Course: Building Leadership Capabilities

Ecommerce Marketing Program

Bachelor Of Arts (Ba), Major: Communications In Business; Minor: Marketing