Nancy Talley Email & Phone Number

Cleveland, Oh, Us

Solon, Oh

Solon, Ohio

Works with product management and sales to formulate and execute product-launch communications strategy for smart infrastructure communications hardware and software solutions sold to utilities. Primary responsibilities include public, press, and industry-analyst relations and advertising, as well as creating case studies, press releases, trade-press articles, white papers and supporting collateral to promote company brand and products. Handles press meetings at trade shows and conferences, and… Show more Works with product management and sales to formulate and execute product-launch communications strategy for smart infrastructure communications hardware and software solutions sold to utilities. Primary responsibilities include public, press, and industry-analyst relations and advertising, as well as creating case studies, press releases, trade-press articles, white papers and supporting collateral to promote company brand and products. Handles press meetings at trade shows and conferences, and promotes company experts as speakers. Interfaces with corporate counsel on the management of trademarks and copyrights. Manages workflow with third-party public relations agencies, publishing groups, and freelance writers and graphics designers. Works with analysts to produce industry reports and market research. Manages work of corporate communications and graphics specialists. Highlights:— Led team that that designed, developed and implemented new corporate website within a 45-day timeframe, saving licensing fees of $150,000.— Reduced total cost of advertising by an estimated 35% through negotiating price discounts and implementing strategic annual planning process.— Worked on team that developed “Aclara” company name, logo, brand standards, website, and marketing collateral after merger of three companies.— Obtained significant coverage and placement of feature articles within numerous periodicals.— Maximized value of PR efforts through use of Vocus, PR Newswire, and Meltwater News services to manage, distribute and track press releases and results. — Improved corporate productivity by introducing tools and programs to manage projects, tasks, budget and collateral. —Devised protocol for implementing leads-processing pipeline within Salesforce CRM System, automatically uploading leads from marketing campaigns into utility.—Directed marketing communications for product launches, determining specific campaign elements, managing budget and producing collateral. Show less

Developed marketing and technical communications program (including pricing and deliverables) sold to customers; developed, proofread and edited copy including press releases, articles, advertising, brochures, catalogs, newsletters and websites. Created, allocated and analyzed customer questionnaires. Contributed to business development and increased visibility with creation of website, brochure, flyer copy and sales letter used to generate company leads.Highlights:—Spearheaded… Show more Developed marketing and technical communications program (including pricing and deliverables) sold to customers; developed, proofread and edited copy including press releases, articles, advertising, brochures, catalogs, newsletters and websites. Created, allocated and analyzed customer questionnaires. Contributed to business development and increased visibility with creation of website, brochure, flyer copy and sales letter used to generate company leads.Highlights:—Spearheaded several brochure copywriting projects for notable companies including ITW Ride Quality Products, Parker Hannifin and CWP Industries; provided layout of newsletter for Akron Power Squadron.—Developed database of industrial companies for marketing efforts using Dun & Bradstreet database; conducted SIC and NAICS searches, reached out to marketing decision makers via personalized direct marketing program.—Created web-based surveys (introduced via email) to collect information relative to customer needs and requirements for targeted clients; developed questionnaires for Parker Hannifin Automation and Hydraulics Groups used to address supplier performance and gain insight to customer expectations as well as market rankings. Obtained 70% response; collated and analyzed data with reports produced for both groups.— Authored three articles for Parker Hannifin Automation Group resulting in increased activity from Machine Design magazine. Placed article in the American Laboratory News for Parker Hannifin Filtration and Separation Division.— Developed campaigns to determine brand identity for clients including ITW Ride Quality Products and Republic Storage Systems.— Streamlined copy operations after developing copyediting guidelines including exceptions to standard copy rules (AP Stylebook and Chicago Manual of Style) specific to clients.— Elevated website URL to first or second position in Google and Yahoo searches with development of SEO (search engine optimization) strategy and keywords. Show less

Guided high-tech client companies through technical writing, public relations, direct marketing, and market research; planned marketing strategies and developed market/industry/technical reports, press releases, marketing newsletters, promotional copywriting, and public relations initiatives and budgets. Projects included:— Public Relations Consultant … Thetis Technologies (software firm): Brought in to build name recognition and generate interest for software product not yet… Show more Guided high-tech client companies through technical writing, public relations, direct marketing, and market research; planned marketing strategies and developed market/industry/technical reports, press releases, marketing newsletters, promotional copywriting, and public relations initiatives and budgets. Projects included:— Public Relations Consultant … Thetis Technologies (software firm): Brought in to build name recognition and generate interest for software product not yet available in US; developed plan comprising situational analyses, performance metrics, target media identification (print and web) and promotional outreach. Placed articles and news releases in business-to-business publications including Desktop Engineering, Machine Design Magazine, CADCAMnet.com, MCAD Café, PR Newswire and Business Wire, and CIMdata network. Secured interviews for company principals for magazines including CIO Magazine.— Writer/Editor … October Research (market research firm): Contributed to compilation of data, creation of charts and graphs (in Excel), and format/development of reports for specific real estate markets in cities nationwide.— Writer/Designer … I2 (startup supply chain management software solutions firm): Subcontracted from public relations firm, Mindfeed Marcomm, to write and lay out high-end newsletter spotlighting customer experiences.—Writer … Cleveland Clinic (research hospital): Produced story on use of finite-element analysis software to determine blood flow in heart and through various devices under design at Cleveland Clinic that was published in Ansys Journal. —Writer … ViralNews.com (eBay business): Lent expertise to development of website and Internet strategy for marketing products; guided customers to eBay site and established web presence; produced articles and created e-books used to develop audience and high feedback scores. Show less

Responsible for writing/editing, layout and marketing of 12 to 20-page deadline-oriented Product Data Management Report conveying information to extremely specialized audience (information highlighted developments in client/server, database and Internet technologies employed in product lifecycle and content management arenas); provided software reviews, conducted interviews spotlighting software use and functions, and reported on software glitches. Tracked and analyzed financial statements… Show more Responsible for writing/editing, layout and marketing of 12 to 20-page deadline-oriented Product Data Management Report conveying information to extremely specialized audience (information highlighted developments in client/server, database and Internet technologies employed in product lifecycle and content management arenas); provided software reviews, conducted interviews spotlighting software use and functions, and reported on software glitches. Tracked and analyzed financial statements (financial reports, 10-Ks and 10-Qs) of 10 public companies and interviewed business and technical leaders; produced Excel graphs illustrating story about sales and financial transactions. Quoted in leading business-to-business trade publication, Industry Week.— Facilitated newsletter startup; gained expertise in software-architecture issues regarding Java, C, C++, and Visual Basic-bused software, HTML/XML, middleware, and Internet networks.— Edited technical content of book dedicated to teaching basics of part design with SolidWorks CAD program. — Designed report logo and wrote direct sales package bringing in approximately 3% initial response rate. Show less

Positions included: Director of Reprints Department (January 1993 – April 1997), Publisher of Materials Engineering Magazine (June 1991 – January 1993), Managing Editor (August 1989 – June 1991), Senior Editor (April 1987 – August 1989), Staff Editor (September 1983 – April 1987) with Machine Design Magazine, Associate Editor with Power Transmission Design Magazine (November 1981 – September 1983).— Reprints Department into profit center; increased revenue from $500,000 to… Show more Positions included: Director of Reprints Department (January 1993 – April 1997), Publisher of Materials Engineering Magazine (June 1991 – January 1993), Managing Editor (August 1989 – June 1991), Senior Editor (April 1987 – August 1989), Staff Editor (September 1983 – April 1987) with Machine Design Magazine, Associate Editor with Power Transmission Design Magazine (November 1981 – September 1983).— Reprints Department into profit center; increased revenue from $500,000 to $2,000,000 in two years. Established sales strategy, pricing, and new sales staff; implemented CRM system.— Led comprehensive redesign of Materials Engineering Magazine resulting in approximately 10%-15% revenue increase and approximately 23% cost reduction over 18 months; enabled performance with new editorial staff (including editor-in-chief), new sales staff (to increase advertising), creation of training programs based on consultative/solutions-selling, and implementation of computerized circulation management/printing procedures.— Within four years on staff, elevated to Managing Editor of major design engineering publication, Machine Design Magazine, and guided editorial and graphic direction; ensured performance of 11 writers and production assistants, spearheaded scheduling of articles, development of editorial calendar and editing of staff-written and submitted articles and trained junior staff. Named Penton Editor of the Year. Show less

Bs, Industrial Engineering

Completed an Industrial Engineering degree at Southern Illinois University while serving in the U.S. military

Master'S Degree, Business Administration, Management And Operations, 4.0

Focus was on general business including finance and economics.

Bachelor Of Arts (B.A.), Journalism