Nancy Toan Email & Phone Number

San Francisco, California, Us

Define and own Demandforce’s advertising strategy, goals and budget.Research and organize media information to plan advertising campaigns.Act as point of contact for all ad sales/media reps and negotiate advertising contracts.Work with design team to conceptualize, create, review and submit ads, both online and print.Regularly measure, test, optimize and report on ROI for all advertising campaigns.Create advertising campaigns and reporting to educate sales and business development team on upcoming campaigns to ensure proper tracking and communicate results.Develop deep knowledge of target customers to identify key insights that can be leveraged in messaging, advertising and collateral.Manage collateral development, vendors and inventory.Assist with other marketing efforts such as direct mail and email campaigns.

Identify goals and objectives of assigned marketing activities and develop a plan to produce, execute, and measure effectiveness.Manage/support email marketing campaigns from content development, to copy writing, email design, deployment, and provide timely analysis and metrics reporting with recommendations for improvement.Assist the Marketing Director with the management, development, production, and distribution of promotional and collateral materials to support sales and marketing programs. Responsible for day-to-day maintenance of web properties.Effectively manage outside vendors and problem-solve to meet deadlines.Advertising development, coordination, placement.Trade show and industry events coordination.Assist with the development of PowerPoint presentations.

Created digital media plans based on goals of specific product campaigns, bought inventory and maintained insertion orders.Managed the development and optimized performance on multiple campaigns.Performed analytics on campaign delivery data and developed success metrics based on engagement, view conversions, and activities rate.Developed mobile and social media contacts to monitor industry trends.Identified and implemented efficiencies within an internal creative rotation process leading to annual savings.Fostered relationships with clients/publishers and promoted strong lines of communication.Issued monthly billing statements and worked with vendors and accounting to resolve discrepancies.