Nancy Viall Email & Phone Number

Conshohocken, Pa, Us

Conshohocken, Pa, Us

New York City Area, Us

*Member of the Executive Leadership Team and Board Member.*Omnichannel Executive and strategic visionary for developing seasonal strategies and line architecture for design/product development teams for all of Avenue and Loralette product categories generating over $250M in sales.*Led cross-functional collaborative efforts to execute strategy and the turnaround of the Avenue's ECommerce performance, growing the platform significantly by increasing penetration from 27% to 34% alongside YOY improvements in sales, GM$, AUR, turn, and sku rationalization.*Ensured Avenue's product differentiation while continuing to build on its Brand equity.*Rehabilitated struggling categories and improved business structures and process to increase market share. Rebuilt teams and streamlined internal systems to rejuvenate languishing categories/businesses.*Drove new growth initiatives and launched new category extensions in woven tops, bottoms, denim, active/athleisure, dressy, wear to work capsules, outerwear, and footwear.*Introduced wholesale strategy with AAFES Brick and Mortar as well as Marketplace.

Hingham, Ma, Us

*Championed business turnaround strategies as a critical business partner and leader that propelled Talbots into profitability and created a roadmap for successful growth. Navigated through change management and became experienced at leading turnaround organizations through change.Maximized the top and bottom line contribution of the Factory Outlet channel which provided a growth platform for the Brand.*Remained on an upward career trajectory, from merchant to SVP level, by consistently delivering outstanding business results and EBITDA growth.*Together with the teams, was able to build upon corporate culture, expand and innovate on the Brand footprint, and develop new strategies to extend the reach of the Brand. A key architect in helping to create a seamless omnichannel experience across stores, digital, print, social, and mobile platforms.*Transformed the Factory Outlet channel into a thriving new format, achieving investment to expand the footprint to over 100 stores. Positioned the channel to be a growth platform for the Brand and ensured new strategic approaches implemented would prove to be accretive to the profit margins. *A catalyst in the execution of strategies to deliver 100% key exclusive product offering, pricing, and global solutions to increase overall revenue and profit. Repositioned the assortments to distinguish the Brand DNA and to gain market share in the sector.*Authored vision, mission, and strategy to drive business/EBITDA improvement with innovative product and customer experience, new business development, focused customer acquisition and digital commerce. *Instrumental in growing and optimizing the customer file. Added marketing programs and defined the marketing expression that strengthened customer loyalty. Enhanced the customer experience and expanded the brand awareness and presence to create long term value and equity. *Created a positive culture of collaboration and teamwork that celebrated passion and excellence.

Hingham, Ma, Us

Hingham, Ma, Us

Hingham, Ma, Us

Hingham, Ma, Us

Established and monitored merchandise policies relating to product content, resource structure, pricing, inventory flow, gross margins, markdowns, turnover, distribution, planning and assortment presentation in stores. Proficient in assortment planning, including forecasting and implementing fashion trends. Forged vendor partnerships, cultivating stronger relationships and ensuring strategically advantageous purchase agreements. Formulated merchandise, financial planning, sales promotion, and private label development to ensure profitability and growth. Strong skills in business analysis and planning with proven ability to identify trends and target/develop areas of growth. Extensive travel to Asia and Europe to initiate and develop private label programs. Senior Buyer, Missy and Petite Suits, 1995-1996Senior Buyer, Missy and Petite Dresses, 1994-1995Buyer, Petite Suits, 1992-1994

St Louis, Missouri, Us

Skilled sportswear buyer who successfully operated in the fast pace of this multi vendor trend driven division. Appointed member of the May Company Steering Committee, responsible for creating exclusive product and negotiating costs for the corporation. Utilized strong and fair negotiating skills daily with both domestic and overseas resources to ensure gross margin plans were met or exceeded. Developed merchandising and advertising strategies incorporating customer profile, classifications, resource structure, fashion trends, items and price points. Company recognition included Number One Club and Buyer of the Year awards.Assistant Buyer/Department Manager, 1982-1984Held assistant buyer and department manager roles which supported merchandising and store management. Areas included Womans and Mens Collections, Womans Sportswear, Dresses, Juniors and Special Sizes. Executive training program 1982