Nancy M. Coffman Email & Phone Number

Orange County, California Area

Marketing, Business Development and Management Consulting Firm specializing in mid-market professional service firms. Our strategic planning services link marketing and management activities to your strategic plan, using a customized practice plan to drive improvement, grow your practice and measure results. Marketing and business development services are offered for short-term consulting, specific projects, and on-going Chief Marketing Officer outsourcing for companies who desire a high-level leader to direct the firm's marketing strategy and growth efforts.

Fairfax, Va

Retained by the accounting firm, Matthews, Carter & Boyce to provide outsourced CMO and practice development services as a mentor to the firm's marketing manager. Developed a marketing and practice development strategy and action plan in line with the firm's 3 year strategic plan.In prior year's as MCB's Website and SEO Marketing Consultant, we implemented and managed the firm’s website Search Engine Optimization (SEO) for WordPress, Google Analytics tracking and reporting, and Google AdWords Campaigns. We provide consulting and SEO services on a continuing basis to MCB to expand marketing and lead generation capabilities and further increase the firm’s revenue and client base.

Rockville, Maryland

Retained by the law firm, MM&C to perform a review of the firm and develop a strategic plan to enhance growth and success. As the firm's Strategic Marketing & Management Consultants, we developed a firm-wide practice plan to outline firm strategic goals and measure performance. The practice plan includes a growth strategy for the firm's 5 core practice areas of Land Development, Real Estate, Litigation, Business & Tax, and Elder Law, Estate Planning & Trusts. Each attorney has developed a practice plan based on their goals and individual marketing approach.We consult with each attorney and practice group to enhance the firm's marketing efforts. Our services include branding and communication, public relations, website enhancement, search engine optimization, social media, client relations, new business outreach and strategic business relationships.

Fairfax, Va

Retained by MCB as their outsourced Director of Marketing & Practice Growth to develop a firm-wide marketing plan to grow the firm. Established niche target markets, a logo refresh, new tagline, branding initiatives, web site re-launch, client portal, MCB accounting blog and quarterly email newsletter.Led the firm's overall and industry marketing and practice growth efforts for positive and measurable results. The firm expanded its market exposure and reach in the Washington DC area industries of government contracting, not-for-profit, real estate, medical & dental practices, and closely held businesses. Nationally, the firm is a recognized leader and has gained market share with investment companies including SBICs, private equity and venture capital as well as hoteliers and the hospitality industry.Achieved win rate over 65% for new client proposals during 2011 and 2012. Motivated Partner Group and Professional Team to enhance marketing efforts in their day-to-day activities.