Nancy Wambui Email and Phone Number

• Collaborated with the sales head and marketing manager to create a powerful commercial strategy focused on enhancing trade marketing brand functions.• Implemented a cohesive strategy to support trade channels will improve sales volumes, educate consumers, and enhance the brand image.• Aligned the brands' plans with sales and marketing product enablers, such as full-time availability, efficient product distribution, competitive pricing, strategic promotions, and effective distribution… Show more • Collaborated with the sales head and marketing manager to create a powerful commercial strategy focused on enhancing trade marketing brand functions.• Implemented a cohesive strategy to support trade channels will improve sales volumes, educate consumers, and enhance the brand image.• Aligned the brands' plans with sales and marketing product enablers, such as full-time availability, efficient product distribution, competitive pricing, strategic promotions, and effective distribution channels.• Devised a strategy focused on providing solutions for listing and placing new products.• Collaborated with channel managers to review performance versus expectations.• Created marketing initiatives to draw in customers from wholesaler, distributor, and retailer segments.• Created an annual marketing strategy that targets channels, brands, and countries while adhering to brand standards, sales tactics, and customer preferences to maximize reach and appeal to a broad customer demographic.• Analyzed category insights and identified areas of development, aimed at creating effective Joint Business Plans (JBPs) for Modern Trade and Wholesalers.• Planned and strategically captured shopper behavior, addressed customer needs, and seized opportunities within the category to drive growth and success.• Optimized trade marketing efforts by coordinating with internal and external designers and suppliers to ensure top-quality POSM and value-added items at the most cost-effective prices.• Liaised with Marketing and Supply Chain to drive strategic forecasting for assigned brands on a monthly and yearly basis.• Oversaw the planning and analysis of promotions, identifying areas for improvement in trade investment effectiveness. • Developed recommendations based on best practices to enhance the success of future promotions.• Submitted the annual promotional strategy to the Sales Director and Marketing Director for review and approval. Show less

• Orchestrated the execution of cutting-edge trade tactics, such as establishing goals, overseeing financial resources, and assessing effectiveness.• Developed and fostered relationships with both new and existing clients through effective communication channels.• Implemented TOT parameters within the chains to stimulate productive and sustainable growth by utilizing data sharing, enhancing visibility, meeting monthly goals, and prompt payments.• Collaborated with commercial teams… Show more • Orchestrated the execution of cutting-edge trade tactics, such as establishing goals, overseeing financial resources, and assessing effectiveness.• Developed and fostered relationships with both new and existing clients through effective communication channels.• Implemented TOT parameters within the chains to stimulate productive and sustainable growth by utilizing data sharing, enhancing visibility, meeting monthly goals, and prompt payments.• Collaborated with commercial teams to ensure financial integrity across chains, including tasks such as collections, account reconciliation, and resolving claims with chains and channel partners.• Strategized and implemented new product launches, consumer promotions, and category management initiatives to boost market share.• Analyzed and understood the customer's key performance indicators, and targets, and reviewed their performance during business periodic reviews with chains and the head of sales.• Led and supervised third-party partners in executing sales strategies utilizing the 5 Ps framework, while also providing training to enhance the skills and performance of merchandisers. • Implemented strategic marketing campaigns in various chain locations to gain a competitive advantage over rivals.• Analyzed sales data before and after a promotional campaign. Show less

• Designed and executed an innovative planogram strategy to drive sales growth and enhance brand visibility within the category.• Revolutionized the sales force system with automation, leading to streamlined monitoring and successful execution of 5P strategies and sales goals.• Aligned third-party merchandisers with the sales strategy to achieve return on investment (ROI) goals.• Implemented strategic marketing initiatives, including channel-specific, monthly, and seasonal… Show more • Designed and executed an innovative planogram strategy to drive sales growth and enhance brand visibility within the category.• Revolutionized the sales force system with automation, leading to streamlined monitoring and successful execution of 5P strategies and sales goals.• Aligned third-party merchandisers with the sales strategy to achieve return on investment (ROI) goals.• Implemented strategic marketing initiatives, including channel-specific, monthly, and seasonal promotions that significantly contributed to driving commercial growth. • Introduced four new SKUs with high-value propositions to expand product offerings and increase market share.• Planned and budgeted below-the-line (BTL) activities including market storms, in-store activations, brand ambassadors, in-store branding, and merchandise assets. • Collaborated with external agencies to execute the company's strategic goals and objectives.• Implemented a strategic nationwide marketing campaign that boosted business expansion, enhanced brand recognition through strategic POSM placements, and optimized market development strategies. • Conducted thorough market analysis and gathered valuable insights to inform future decision-making.• Increased market share by a substantial margin, climbing from 6% to an impressive 22%. Show less

• Demonstrated exceptional sales performance by surpassing targeted goals through a deep understanding of client needs.• Addressed administrative and operational concerns ensuring a smooth experience for clients enhancing overall satisfaction and streamlined processes for optimal efficiency.• Collaborated with management to assist in the creation of strategic business plans and execution.• Maximized brand exposure by implementing agent-branding strategies.• Charged with… Show more • Demonstrated exceptional sales performance by surpassing targeted goals through a deep understanding of client needs.• Addressed administrative and operational concerns ensuring a smooth experience for clients enhancing overall satisfaction and streamlined processes for optimal efficiency.• Collaborated with management to assist in the creation of strategic business plans and execution.• Maximized brand exposure by implementing agent-branding strategies.• Charged with overseeing and executing all account management tasks daily.• Executed strategic initiatives and implemented targeted solutions to optimize clients' profitability, achieving all predetermined key metrics and objectives.• Recruited, evaluated, and provided comprehensive training for agents within the banking and small to medium-sized enterprise sectors.• Expanded the range of services offered by the agency.• Synchronized marketing campaigns across channels.• Performed continual monitoring and assessment of agency transactions to ensure compliance and effectiveness.• Identified and capitalized on new opportunities that lead to increased sales volume, enhanced value propositions, and greater revenue generation.• Forged strong partnerships between departments to drive clients surpassing business objectives.• Ensured the effectiveness of the internal training program by conducting a thorough validation of the training materials and implementing a post-training assessment. • Enhanced electronic payments infrastructure, creating innovative new products, and utilizing digital communication channels such as social media to drive growth and engagement.• Addressed customer inquiries and resolved issues, while conducting thorough assessments of products and services to ensure high quality and customer satisfaction.• Boosted business intelligence and drove performance improvement with strategic recommendations tailored to needs. Show less

• Oversaw key accounts at Nakumatts, Tusker Mattresses Ltd., Naivas Supermarkets Ltd., Chandarana supermarkets, and Ukwala Supermarkets.• Implemented a comprehensive inventory management system to maintain optimal stock levels at supermarket HQ warehouses. • Coordinated with merchandisers to distribute stock from HQ warehouses to outlets by assigning specific sales targets based on routes. • Ensured seamless operations and maximized sales potential across all locations.•… Show more • Oversaw key accounts at Nakumatts, Tusker Mattresses Ltd., Naivas Supermarkets Ltd., Chandarana supermarkets, and Ukwala Supermarkets.• Implemented a comprehensive inventory management system to maintain optimal stock levels at supermarket HQ warehouses. • Coordinated with merchandisers to distribute stock from HQ warehouses to outlets by assigning specific sales targets based on routes. • Ensured seamless operations and maximized sales potential across all locations.• Established collaborative business strategies with key accounts to enhance business oversight and expansion.• Executed and strategized all marketing campaigns aimed at engaging with consumers.• Listed new SKUs along with recommendations for activating and promoting the new products.• Monitored the achievements of each outlet against the established goals.• Handled key accounts of debtors, ensuring adherence to agreed trading terms, facilitating timely payments, and fostering robust client relationships. Show less

• Monitored the shelf off-take and performance of products SKU-wise at the retail level in Key Accounts to maintain brand positioning and competitive edge against competitors.• Negotiated for special displays to enhance visibility at the point of purchase.• Guaranteed seamless service for key accounts by monitoring LPOs to prevent any stock shortages.• Tracked market trends to ensure products aligned with consumer needs and preferences, maintaining a strong market position.•… Show more • Monitored the shelf off-take and performance of products SKU-wise at the retail level in Key Accounts to maintain brand positioning and competitive edge against competitors.• Negotiated for special displays to enhance visibility at the point of purchase.• Guaranteed seamless service for key accounts by monitoring LPOs to prevent any stock shortages.• Tracked market trends to ensure products aligned with consumer needs and preferences, maintaining a strong market position.• Supervised and trained merchandisers for improved business relationships at the outlet level.• Gathered market intelligence and analyzed competitor activity to inform management decisions.• Monitored competition and analyzed competitor activity.• Recruited promoters and representatives to execute the promotion with maximum impact. Show less

• Collaborated with key distributors to drive sales growth in Local Modern Trade and General Trade channels.• Led the strategic planning and executed in-store promotions.• Developed strategies to exceed the targets by analyzing monthly audit results, including price compliance, coverage, product visibility, promo executions, new product visibility, and display visibility. • Listed new products and payment follow-ups from HQs.• Managed inventory by working with merchandisers to… Show more • Collaborated with key distributors to drive sales growth in Local Modern Trade and General Trade channels.• Led the strategic planning and executed in-store promotions.• Developed strategies to exceed the targets by analyzing monthly audit results, including price compliance, coverage, product visibility, promo executions, new product visibility, and display visibility. • Listed new products and payment follow-ups from HQs.• Managed inventory by working with merchandisers to prevent any out-of-stock situations.• Compiled and maintained a customer database that documented customer information and contacts.• Created detailed itineraries, call reports, and monthly business reports promptly and with adequate information.• Ensured proper merchandising, product display, POS usage, and promotional activities to support marketing strategies. • Executed the merchandising plan, utilized point-of-sale systems, and organized in-store promotions by merchandisers in General Trade (GT) and Local Modern Trade.• Conducted comprehensive discussions and provided detailed briefings to supermarkets regarding Joint Business Plans with Unilever.• Assembled a team of trade representatives to distribute POS material at Storm GT for maximum impact.• Guaranteed timely arrival of all new products on store shelves.• Designed marketing proposals for supermarkets and the retail industry. Show less