Nancy Weaver Email & Phone Number

London, Uk, Gb

The Decisis product was created as a start-up under the umbrella of RELX. As the primary marketer in the team, all marketing efforts fell to me. This included:Brand Identity & VoiceWebsite Design & Ecommerce ImplementationEvent Marketing Tools (Swag, Booth Design, Collateral)Press Releases & Copywriting for all ChannelsSales & Onboarding EmailsSEO EffortsPaid MediaSocial MediaWhile based on the flagship product for LexisNexis, the audience for this product is bar associations as opposed to law firms. It was created to be a disruption in this space. The majority of the marketing efforts were designed to establish the brand. SEO played an important role. The strategy was not specifically to increase revenue, but rather to build brand awareness so that when the salesperson reached out to bar associations, there would be an online presence.

New York City, Ny, Us

In my role at LexisNexis, I manage paid media for the legal products and services, with a particular focus on smaller law firms. Additionally, I manage campaigns specific to the LexisNexis brand. I work closely with the technology, SEO and email teams to develop cross-channel campaigns. I have in-depth knowledge on the lead generation and processing systems in place. I analyze and report on campaign performance, using data to tell the story of the customer journey. I have been fortunate to mentor several colleagues in my career at LexisNexis.I have twice received the LexisNexis Apollo Award for excellence in Marketing, as well as the One Team One Dream award for inter-team collaborations and the MVP award for going above & beyond.

Worthington, Oh, Us

As the Senior Manager, Digital Experience at AAA Ohio Auto Club, I was responsible for successfully deploying effective, engaging, high-performing user experiences across all our digital properties. I directly managed the web, email, search, mobile and social channels. I was responsible for initiating projects designed to optimize digital experiences for members and customers, and I worked with OAC business lines to establish a digital strategy in support of sales, lead generation and corporate goals. I am fortunate to have had the opportunity to collaborate with an outstanding team of designers, developers, marketers, analysts, project managers and content specialists across OAC, as well as at vendors and other AAA clubs. I served as the primary contact at Ohio Auto Club for OAC’s digital agency and vendors.

Worthington, Oh, Us

In my role as the Senior Manager of eBusiness in the Marketing department, I managed all aspects of digital marketing and channels for AAA Ohio Auto Club, including email marketing, eCommerce, website content, design & development, social media, mobile apps, etc. I managed partner website integration. I was responsible for analyzing performance in terms of sales, customer satisfaction and technical performance.In addition to day-to day operations, I was responsible for establishing and meeting $1+ million budget, creating and implementing project plans for emerging technologies and programs, and developing and evolving a 1-, 3-, and 5-year strategy for digital marketing, while ensuring approximately $7 million in sales annually, Specialties: Developing short- and long-term strategies for digital marketing, encompassing the website, email marketing, SEO, SEM, social media, and mobile apps. Skilled in: Strategic thinking, content management, copywriting, and project management.

Worthington, Oh, Us

Similar to my role as Webmaster, in my role as the Manager of eBusiness in the Marketing department, I managed all aspects of digital marketing and channels for AAA Ohio Auto Club, including email marketing, eCommerce, website content, design & development, etc. I supervised customer service and technical support teams for the AAA Ohio website, app, and other digital channels. I managed partner website integration. I was responsible for analyzing website and email marketing performance in terms of sales, customer service and technical performance.Specialties: Developing short- and long-term strategies for the Internet channel, encompassing the website, email marketing, SEO, SEM, social media, customer service and development. Skilled in: content management, copywriting, and project management.

Worthington, Oh, Us

In my role as Webmaster, I managed digital channels for AAA Ohio Auto Club, including email, website content, design & development, site performance, etc. I managed the team responsible for customer service and technical support as it related to the AAA Ohio website and digital channels. I developed and managed partner website integration. I was responsible for analyzing website and email marketing performance in terms of sales, customer service and technical performance.

Worthington, Oh, Us

Concurrent to my role as Webmaster, I served as the manager of Internet Services, managing the company's intranet site, My team and I provided customer service and technical support to fellow employees.

Worthington, Oh, Us

In the early days of Internet development, I served as business coordinator between the web development team and the various lines of business within the company. I also handled all customer service inquiries and technical support for the organization.

Mba, Internet Marketing

Mls, Library & Information Science

Ba, Education; Psychology, Biology