Nancy Lai Email & Phone Number

Los Angeles Metropolitan Area

- Deliver overall growth, productivity, and effectiveness in the wholesale channel, with a focus on growing the Off-Price business- Present monthly, quarterly & annual sales analyses to the executive team to create and strategize future sales goals- Establish and refresh strategic growth plans to ensure efficiency and long-term company success- Manage, coach & support new and existing employees joining the Sales & Customer Success team to promote a healthy company culture while delivering results & engagement

Los Angeles Metropolitan Area

- Manage, train & support new and existing employees joining the Sales & Customer Success team- Project future inventory & develop merchandise assortment plans to meet customer needs by analyzing sales and utilizing customer feedback/industry knowledge- Determine product pricing based on financial/margin goals, market trends, sales history, perceived value & product knowledge- Collaborate with the Design & Production team to ensure that all product caters to our target customer’s needs and meet deadlines

Los Angeles Metropolitan Area

- Proactively manage and address client needs by managing the sales process from beginning to end for new and existing customers- Follow a timely product/sales calendar in order to maximize business while maintaining communication across internal divisions (Design, Production, Logistics, Customer Service)- Enter and manage customer orders/inventory through SAP B1 to increase profitability, drive revenue and move inventory- Perform market analysis through selling reports, research of competitors, promotional campaigns and current/emerging trends

Greater Los Angeles Area

- Overseeing & managing all aspects of the off price division's major account business- Manage all customer-related activities, including presenting new product, negotiating, order maintenance and troubleshooting - Curate, merchandise and present new product to drive revenue growth with new and existing customers- Serve as a liaison between the the manufacturing factory and buyer to ensure smooth delivery- Analyze retail selling in order to identify opportunities

Greater Los Angeles Area

- Participated in NY & LA Market Week working closely with boutiques and major accounts- Creating line sheets and working closely with buyers in order to meet or exceed sales goals- Working with the Sales and Creative Director to cost and merchandise collections - Participating in tech pack meetings and garment fittings with the production and fit department

Greater Los Angeles Area

- Creating line sheets and submitting POs and Distribution Instructions to customer service- Analyze weekly selling for major accounts in order to assist the Sales Director to help sales growth- Inputting, organizing and analyzing weekly sales and year-to-date sales to report to Sales Director- Partook in major tradeshows such as WWD MAGIC and Coterie

Los Angeles, Ca

- Worked with Showroom Exchange to process orders between buyers and manufacturers- Assist and prepare showroom for market weeks and buyers appointments- Ensured repeat and increased business through outreach to new and established clientele- Manage phone lines with high-traffic customer calls

Greater Los Angeles Area

- Managed company’s social media platforms- Analyzed market/consumer response to increase sales- Planned and enforced new social media marketing methods- Negotiated and built relationships with brand ambassadors and partnering companies

Greater Los Angeles Area

- “Journey of a Dress” Lead Docent- Guided and led private and group tours through the exhibition- Applied knowledge of the exhibition to resolve questions and concerns- Served as a Diane von Furstenburg brand ambassador

Bachelor’S Degree, Business Administration And Management, Cum Laude

Associate’S Degree, Apparel Industry Management, Cum Laude