Clients: Google Play Store App + Google Chrome iOS-Responsible for the campaign operation of $3M per quarter budget of Google Play Store App and Google Chrome iOS, one of the key accounts of the Company.- Routine management of the campaign setup, execution, performance measurement, adjustment, and reporting. The campaign mainly targets North America and Latin America markets through DV360 and Google Ads platforms with a focus on driving Google Play apps and games downloads through… Show more Clients: Google Play Store App + Google Chrome iOS-Responsible for the campaign operation of $3M per quarter budget of Google Play Store App and Google Chrome iOS, one of the key accounts of the Company.- Routine management of the campaign setup, execution, performance measurement, adjustment, and reporting. The campaign mainly targets North America and Latin America markets through DV360 and Google Ads platforms with a focus on driving Google Play apps and games downloads through standard display and YouTube video ads portfolio mix.- Coordinate and collaborate with planning and client success teams to present weekly, quarterly, and yearly reporting insightsand growth trends to clients, focusing on download volume and cost per download.- Work closely with Analytics team to define, setup, monitor, and present data readouts through various tests and experiments focusing on driving incremental growth in key performance parameters including conversion rates, brand lifts, and predictive indexes, etc.- Provide assistance on client relationship and communications for Chrome iOS, negotiation and finalization of quarterly ad spend and insertion order rates. Show less

Client: LinkedIn Talent Solutions- Participated Dentsu’s comprehensive and proprietary training on DSP and its major applications, and gained a thorough understanding of its major concepts, objectives, technologies, processes, and procedures that offer higher ROI(return of investment) campaigns for corporate clients. - Worked exclusively on LinkedIn Corporation account and successfully passed a series of stringent business and marketing training as a prerequisite for the job. -… Show more Client: LinkedIn Talent Solutions- Participated Dentsu’s comprehensive and proprietary training on DSP and its major applications, and gained a thorough understanding of its major concepts, objectives, technologies, processes, and procedures that offer higher ROI(return of investment) campaigns for corporate clients. - Worked exclusively on LinkedIn Corporation account and successfully passed a series of stringent business and marketing training as a prerequisite for the job. - Executed various display and video campaigns of LinkedIn’s Talent Solutions Business Unit as well as managed the daily pacing and optimizations of those campaigns to promote brand & product awareness, target customer impact & considerations, and to enhance conversion rate leveraging on various driving tactics across a select media platforms. - Presented weekly campaign performance analysis and detailed report to customer’s marketing team using Tableau, Google Ads & DV360 platforms, and the reporting matrix includes general campaign. Show less