Nancy Wu Email & Phone Number

Austin, Texas, United States

San Francisco Bay Area

San Francisco

San Francisco Bay Area

San Francisco Bay Area

• Manage research team of six responsible for implementing all steps of the research process from start to finish• Present findings and recommendations to key advertisers• Design and develop internal and custom research tools, including advanced excel dashboards, project tracking, and R script enhancements

San Francisco Bay Area

• Create and implement framework for custom ad measurement solutions for major social media and mobile partners• Lead new hire training for the growing Brand Effect research team

San Francisco Bay Area

• Create and present qualitative and quantitative research deliverables to major brand advertisers and agencies on a weekly basis• Consult with research partner Facebook on ad hoc projects, multiple-campaign summary reports, and platform updates.• Collaborate with Nielsen's Measurement Science, TV, and OCR teams for cross-industry learnings.• Create, update, and manage internal Nielsen iShare website for Brand Effect Online team.• Help lead tool and presentation training for new hires in the US and EMEA teams.

San Francisco Bay Area

• Manage team of four to streamline electronic conversion of survey data from over 6000 individual product registrations.• Work on new product development, copy-editing for instruction documents, press releases, and marketing research.• Manage revamping of the company website, including drafting visual mock-ups of new site content/layout, determining budget, and interviewing web designers.

• Recruit and coordinate journalists, editors and professors to assemble a judging panel including Mike Martinez- former LA Times National Correspondent and John Fayad from the Business Book Review • Consult with judging panel on devising 2-page criteria for evaluating student work• Design & implement USC’s 1st and 2nd Business writing competitions • Execute all university-related advertising/marketing promoting the competition -- online, on university bulletin boards, and through class visits

Rye, New York

• Perform competitive analysis on continuing care retirement centers for Marketing Department

Tarrytown, New York

• Coordinate group activities and provide student and services for students with English as a foreign language.• Choreograph and teach hip hop classes for students.

Greater Los Angeles Area

• Record MBA classes for Viterbi School of Engineering. • Supervise and manage network of over 30 camera operators.

Minneapolis, Minnesota

• Conduct inventory trending analysis on over 4600 SKUs of product inventory totaling $53M

Manhattan, New York

• Assist and shadow chief breast surgeon • Organize and promote 3 fundraising events for breast cancer• Design hospital and informational brochures• Conduct and verify biomedical statistical research

B.S., Business Administration, International Business And Marketing

Activities and Societies: Marshall Career Advantage Program, Marshall Student Writing Coalition, Joint Educational Project, Asian American.

Semester Abroad: International Business

Activities and Societies: Hong Kong Rural Schools Teaching ProgramCompleted Coursework: Strategic Marketing, International Business, Japan.

Education record