Senior Associate
Claremont, California
• Strategized the development of communication and marketing materials for K-12 public school districts with student populations of up to 19,000 students• Produced and wrote a variety of written communications, including Superintendent’s messages, talking points, video scripts, letters to community stakeholders, brochures and quarterly newsletters• Advised and trained Board of Education members, school district administrators and staff on appropriate and effective ways to convey school district messaging• Assisted with crisis communications management, including writing media statements, distributing messages to community stakeholders and providing relevant information to media outlets on the day of the incident• Identified, wrote, edited and distributed feature stories, press releases and media advisories to targeted print and broadcast media, and community members• Managed client social media pages and produced posts, videos, images and captions to increase engagement• Responded to social media comments and referred to appropriate school district personnel when needed• Took photos and videos, or coordinated with freelancers, for events, social media and collateral• Coordinated media coverage on school district events and news, including conducting media outreach, scheduling interviews and tapings, writing talking points and providing b-roll • Wrote and reviewed email communications to disseminate to staff, community members and stakeholders• Updated district websites or provided content to district webmaster • Coordinated layout, design and distribution of projects and marketing materials• Planned and coordinated events, including ribbon-cutting ceremonies and State of the District presentations• Collaborated with multiple administrators and staff of varying levels at school districts and organizations• Trained new writers and senior associates on client management, writing style and workflow