Nancy(Lanxin) Zhang Email & Phone Number

Bay Area

Identified and develop Bay Area’s new business opportunities from both Plan-ahead and On-demand sides, bringing in 10+ restaurant vendors each month Launch project and campaigns to acquire new users, drive traffics, and generate revenue growth (eg: free delivery project, Christmas combo; $40k weekly revenue from my regions) Extrapolated data insights from Tableau repots to refine current processes and drive advancement in sustainability, cost, quality, speed and service (eg: improve customers shopping experience) Monitored operational performance through development and maintenance of KPIs and dashboards Presented recommendations to strategic initiatives aimed at optimizing cost, increasing revenue, and improving margin through financial modeling (P&L, TAM analysis) and demand forecasting

Implement best practice on Latam and U.S business development and community operations with SWOT and 5Cs analysisResearch and strategize the market expansion plan in the Latam and U.S market with Google AnalyticsDesign market penetration campaign which aims to increase user acquisition and retention, including fields in Crypto, Gaming, Baby boomer, Social media Build partnerships with brands and communities to boost brand awareness and achieve user growth by 20%

Dublin, Ohio, United States

Founded Sangeng startup restaurantExplored the Columbus restaurant industry and analyzed current and future potentials using Python & R-studioManaged business performance, including daily capital cost, revenue, and cash flow, and implement the new marketing strategy for risk control

Columbus, Ohio Area

Coordinated communications between student assistants and chefsDesigned efficient communication channels between managers and student employees to motivate interactions and community Managed the 1st floor’s workflow and daily routine

China

Analyzed daily data in Excel and SAP system connected to number of products from different districts in Chengdu to achieve operation efficiency Forecasted weekly demand using STATA analytics method and placed proper orders to manufacturersInitiated financial proposals aiming to achieve a more balanced cost allocation between supply chain department and marketing department Participated weekly financial report conference and reported daily flow of products and information of sales

China

Designed meaningful volunteer activities, raising students critical thinking awarenessPlanned and organized several discussions and competitions, such as Sichuan Opera Festival, Entrepreneur Guest Speaking

China

Focused on strategic planning.Implemented innovative ideas about how international students diversify themselves in applying to university through events or campaigns.Utilized my knowledge in economy and marketing, connecting recent world situations, and exploring interesting parts about students’ psychology!

Master'S Degree, Marketing, 3.87

Activities and Societies: Teaching Assistant Learning French Joined MIT’s healthcare case competition with online demand forecast.

Bachelor Of Science - Bs, Logistics, Economics, 3.938

Activities and Societies: 3-year Dean List International Students Community Service (ISCS) - Head of Social Event Department China.