I feel very honored to have been invited to move to the US to run the Operations of the Applied Nutrition’s USA branch, ABE Nation. Within this role I direct all operational activities, working with executives and department managers in both the US and UK company, to ensure that business objectives are met efficiently and effectively. With accountability stretching over all departments, my responsibilities include designing the departmental organizational structure to prepare the brand for the projected growth, planning how both material and human resources are to be utilized, formulating policies and procedures, choosing systems, managing the team and the daily operations. Other duties include ensuring stock availability, overseeing projects to completion and being the conduit of information to C-suite and the board, so informed decisions can be made.

Within this role I identify and act on continuous improvement projects that enable the business to position itself for growth. I have had the opportunity to create and manage several departments, as well as review and improve organizational effectiveness, by developing processes, supervising day-to-day operations and employees, and establishing a highly motivational work environment. I currently manage four departments: Administration, Human Resources, Health & Safety and Customer Service. In addition, I manage company-wide projects and systems.• Served as a link between all departments, communicating plans and targets to the entire company.• Managed the Office and the Admin Department. Responsible for planning and managing all administrative procedures, office staff and systems. Designed the department’s workflow, processes/procedures, chose and implemented systems.• Managed the entire trade order life cycle (processing orders, invoicing, order amendments, receiving payments, etc) and opened new trade accounts for customers in over 60 countries.• Created and directly managed the Human Resources department through quick company growth, from 8 to over 120 employees.• Created and supervised the Customer Service department, hired and managed staff, implemented systems, and designed the department’s workflow to ensure delivery of great customer service globally.• Managed external H&S advisors through the creation of our Health & Safety department.• Sourced, negotiated, and managed implementations/migrations of most systems in the company.• Was awarded over £300K in grant funding for Applied.• Designed the Employee Onboarding Process.• Liaised with all departments to coordinate the last 3 yearly Stock Count Projects, involving 3 different locations simultaneously.• Helped to coordinate the move to the new Company Headquarters. Our entire factory, distribution centre and offices were successfully moved to a new location with minimal impact to the operations.

Founded Royal Midia, a Digital Signage company. Involved in all aspects of the operation. Researched the market and did strategic planning, risk assessment and mitigation, built a customer base from scratch, developed strategies to attract more customers, enhanced existing products and brought new products to market, and worked on continuous business improvement.• Wrote the business plan and developed the company’s products and sales strategies.• Hired, trained, and managed staff and contractors. Did onboarding, documentation and payroll.• Sourced and implemented the company’s systems. Developed all processes and procedures. • Built relationships with customers. Opened new accounts, processed invoices, reconciled transactions, chased, and collected outstanding debts, controlled credit.• Successfully coordinated with all stakeholders to ensure that project deliverables were delivered within deadlines and according to customer’s request.• Performed requirements gathering and managed client’s expectations.• Sourced new advertising locations and negotiated with landlords to install screens in their buildings.• Ensured adherence to product processes, quality standards, and deliverables.• Managed equipment inventory and planned installations and maintenance. • Negotiated contracts with suppliers. Purchased materials and digital equipment. • Ensured compliance with local law. Worked closely with external Accountants, Lawyers, and Contractors.

I was selected for this voluntary role during Journalism University, with the objective of experiencing the work routine of a Radio/TV Journalist. Along with my University Professors, I produced and presented daily two interview radio shows: Pirao Catarina (interviewing musicians) and Viva Voz (about health, politics, news, etc). The second show was live and aired also on TV. • Created content. Researched and came up with topics for the interviews. • Chose and invited guests for each interview, according to their expertise.• Wrote journalistic scripts, as part of the production process. • Briefed the broadcast team before each show to ensure alignment. • Developed excellent verbal and written communication to increase audience.• Edited audio and recorded opening sequences and commercials. • Reported project outcomes weekly to professors.