Fernanda Castelo Branco Email and Phone Number
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With over 15 years in Corporate Communication and Digital Marketing, I have built a solid career spanning strategic planning, content creation, research and insights analysis. I enjoy working closely with data and technology teams to develop communication strategies that deliver business-aligned results and build meaningful stakeholder connections.As Communication Manager for The Coca-Cola Company in Latin America, I led corporate and sustainability communication campaigns aligned with the global vision while maintaining local relevance. In my previous role at Paramount, I led a multi-country team and implemented digital strategies for viral comedy channels in Brazil and Mexico, collaborating with brands like MTV and Paramount Plus, nurturing engaging digital presences.My approach is driven by excellence, collaboration, and adaptability, equipped with agile management perspective and diverse skills to communicate brand values and drive results. In communication agencies, I have managed accounts for multinational clients such as TikTok, L'Oréal, PepsiCo, Equinor, Iberdrola, Holcim, and Amnesty International.Currently studying Business Administration and Management, I hold a Bachelor's Degree in Journalism and a Postgraduate Degree in Business Communication. Committed to continuous learning, I have completed several Digital Marketing programs, including those at the University of Porto (Portugal), the Brazilian Institute of Research and Data Analysis, Insper (Digital Product Management), and Youpix (Influencer Marketing). I am used to collaborate with global teams and speak Portuguese (native), English (fluent), Spanish (advanced), and French (elementary proficiency).
Espm Escola Superior De Propaganda E Marketing
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Digital Strategy And Corporate Communication LecturerEspm Escola Superior De Propaganda E Marketing May 2024 - PresentRio De Janeiro, BrasilInstructor of Social Intelligence and Digital Strategy for Corporate Communication in continuing education and postgraduate programs. -
Latin America Corporate & Digital Communications ManagerThe Coca-Cola Company May 2022 - Aug 2023Rio De Janeiro, BrasilPart of the Latin America Strategic Communications team, responsible for sustainability and corporate communications strategies, including media relations, digital and social media, stakeholder management, and Thought Leadership communications on LinkedIn. Developed projects and campaigns in over 16 countries, aligning a coherent narrative and leveraging synergies while maintaining local relevance.Managed communications agencies and coordinated with Global headquarters and Regional communications teams across Latin America to ensure messaging consistency and support operations on media relations, content development, monitoring, and measurement. Partnering with Data & Insights teams, I led projects to redesign the digital strategy according to reputation indicators and Influential Consumers' behavior. -
Digital Strategy LeadPorta Dos Fundos Sep 2020 - May 2022Online presence management and digital strategy development for a Paramount Group's comedy channel in Brazil and Mexico. Planning and implementing digital campaigns, branded content projects, and collaborations with partner channels like Comedy Central, Amazon Prime Video, Paramount Plus, and MTV. Interfacing with strategic platforms such as YouTube, Facebook, Twitter, and TikTok, as well as suppliers and web developers.Coordination of the Digital Content & Community Management team in Brazil and Mexico, proposing creative thinking aligned with each platform's best practices and audience behavior. Mapping trends and opportunities for optimization to leverage key results. Close collaboration with Business Intelligence, Strategy, and Creation teams. Digital marketing consultancy and project development in other countries.Coordinating publicity strategies with the press agency, launching films and series, and activations with digital influencers. Implementing corporate communication channels to position Porta dos Fundos as a film production company, including growing the company's LinkedIn page from zero to 30,000 followers. -
Digital Marketing ManagerApproach Comunicação Jun 2017 - Jul 2020Rio De Janeiro, BrasilLeader of the Digital Intelligence team in one of Brazil's top 10 communication agencies. Responsible for social media monitoring, metrics and analytics, Google Ads, social media advertising and influencer marketing, leading a team of 16 people in 3 locations. Managed services for over 40 clients, including Tiktok, Pepsico, L'Oréal, Wärtsilä and Iberdrola. Coordination of digital projects from planning and strategy to implementation. Consultancy on social media management and digital content strategy, as well as collaboration with the creative team to transform data insights into action plans. Integration of digital services into the press relations strategies developed by the agency.Development of new products to expand the agency's portfolio, working closely with Business Intelligence and Social Analytics software partners. Engaged in Digital Transformation and other process improvement initiatives to gain quality and efficiency in the agency’s activities. -
Communication Planning And Strategy CoordinatorApproach Comunicação Jul 2015 - Jun 2017Rio De Janeiro Area, BrazilCommunication Strategy and Digital Marketing consultancy for clients in all industries, including Ancar Ivanhoe and Amnesty International. Responsible for developing Communication Diagnosis projects, which evaluate sensitive issues and opportunities through analyzing all of the brand’s touchpoints with its multiple stakeholders. Participation in Branding projects and research of Digital Marketing trends. -
Business Communications & Public Relations Project ManagerApproach Comunicação Jun 2014 - Jul 2015Rio De Janeiro E Região, BrasilPlanning, developing, and monitoring Public Relations initiatives to strengthen key messages and enhance the company's reputation. Responsible for social media campaigns, institutional ads, media relations, strategic content for owned media, newsletters, website, and internal communications channels, as well as coordinating award submissions. Interface with international partners and global networks. -
Corporate Communications Senior AnalystApproach Comunicação Oct 2011 - Jun 2014Rio De Janeiro E Região, BrasilCommunications strategy, media relations and content creation for company magazines, newsletters and websites. In charge of international accounts in the energy and industrial goods sectors, such as Statoil, Petrobras, Wärtsilä and Mobil, as well as organizations such as United Kingdom Trade & Investment (UKTI) and Brazilian Association of Distributors of Fuels and Lubricants (Sindicom). -
Communications Strategy Consultant, Approach - Bbn BrazilBbn - The World'S B2B Agency Apr 2016 - Feb 2020Rio De Janeiro Area, BrazilAs part of Approach's Strategy team, responsible for the interface with international partners and BBN Central. Collaboration to develop frameworks for Social Media, Influencer Marketing and Branding projects for B2B clients. -
Communications Consultant & Public Relations ExecutiveWeber Shandwick Brasil Sep 2009 - Oct 2011Rio De Janeiro E Região, BrasilContent production for company magazines, digital publications and social reports. Communication projects for companies such as Petrobras (Brazilian oil company) and TBG (natural gas pipeline operator). Media training for LLX (logistics) and crisis simulation exercise for OGX (oil and gas). Media relations for Lafarge (building materials) and prime construction companies. -
Press OfficerLafarge Jan 2010 - Nov 2010 -
Public Relations Communications InternEletronuclear Jul 2007 - Aug 2008Rio De Janeiro E Região, BrasilMedia relations; communication support for public hearings; stakeholder's visits to power plant sites. -
Public Relations Communications InternMh Assessoria De Comunicação Feb 2007 - Jun 2007Media relations for art exhibitions and cultural centers, including CCBB (Bank of Brazil Cultural Center).
Fernanda Castelo Branco Skills
Fernanda Castelo Branco Education Details
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Social Communications -
Business Communications -
Digital Communications And Pr
Frequently Asked Questions about Fernanda Castelo Branco
What company does Fernanda Castelo Branco work for?
Fernanda Castelo Branco works for Espm Escola Superior De Propaganda E Marketing
What is Fernanda Castelo Branco's role at the current company?
Fernanda Castelo Branco's current role is Corporate & Digital Communications Manager | Marketing Communications | Social Media Strategy.
What is Fernanda Castelo Branco's email address?
Fernanda Castelo Branco's email address is na****@****hoo.com
What schools did Fernanda Castelo Branco attend?
Fernanda Castelo Branco attended Ufrj - Universidade Federal Do Rio De Janeiro, Escola Superior De Propaganda E Marketing, Coppead, Universidade Do Porto.
What are some of Fernanda Castelo Branco's interests?
Fernanda Castelo Branco has interest in Travelling, Marketing, Content Marketing, Corporate Communications, International Cultures, Foreign Languages, Communication Technologies.
What skills is Fernanda Castelo Branco known for?
Fernanda Castelo Branco has skills like Corporate Communications, Journalism, Blogging, Press Releases, Public Relations, Digital Marketing, Marketing Communications, Jornalismo, Digital Media, Strategic Communications, Business Communications, Crisis Communications.
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