Fernanda Castelo Branco

Fernanda Castelo Branco Email and Phone Number

Corporate & Digital Communications Manager | Marketing Communications | Social Media Strategy @ ESPM Escola Superior de Propaganda e Marketing
Fernanda Castelo Branco's Location
Rio de Janeiro, Rio de Janeiro, Brazil, Brazil
Fernanda Castelo Branco's Contact Details

Fernanda Castelo Branco work email

Fernanda Castelo Branco personal email

About Fernanda Castelo Branco

With over 15 years in Corporate Communication and Digital Marketing, I have built a solid career spanning strategic planning, content creation, research and insights analysis. I enjoy working closely with data and technology teams to develop communication strategies that deliver business-aligned results and build meaningful stakeholder connections.As Communication Manager for The Coca-Cola Company in Latin America, I led corporate and sustainability communication campaigns aligned with the global vision while maintaining local relevance. In my previous role at Paramount, I led a multi-country team and implemented digital strategies for viral comedy channels in Brazil and Mexico, collaborating with brands like MTV and Paramount Plus, nurturing engaging digital presences.My approach is driven by excellence, collaboration, and adaptability, equipped with agile management perspective and diverse skills to communicate brand values and drive results. In communication agencies, I have managed accounts for multinational clients such as TikTok, L'Oréal, PepsiCo, Equinor, Iberdrola, Holcim, and Amnesty International.Currently studying Business Administration and Management, I hold a Bachelor's Degree in Journalism and a Postgraduate Degree in Business Communication. Committed to continuous learning, I have completed several Digital Marketing programs, including those at the University of Porto (Portugal), the Brazilian Institute of Research and Data Analysis, Insper (Digital Product Management), and Youpix (Influencer Marketing). I am used to collaborate with global teams and speak Portuguese (native), English (fluent), Spanish (advanced), and French (elementary proficiency).

Fernanda Castelo Branco's Current Company Details
ESPM Escola Superior de Propaganda e Marketing

Espm Escola Superior De Propaganda E Marketing

View
Corporate & Digital Communications Manager | Marketing Communications | Social Media Strategy
Fernanda Castelo Branco Work Experience Details
  • Espm Escola Superior De Propaganda E Marketing
    Digital Strategy And Corporate Communication Lecturer
    Espm Escola Superior De Propaganda E Marketing May 2024 - Present
    Rio De Janeiro, Brasil
    Instructor of Social Intelligence and Digital Strategy for Corporate Communication in continuing education and postgraduate programs.
  • The Coca-Cola Company
    Latin America Corporate & Digital Communications Manager
    The Coca-Cola Company May 2022 - Aug 2023
    Rio De Janeiro, Brasil
    Part of the Latin America Strategic Communications team, responsible for sustainability and corporate communications strategies, including media relations, digital and social media, stakeholder management, and Thought Leadership communications on LinkedIn. Developed projects and campaigns in over 16 countries, aligning a coherent narrative and leveraging synergies while maintaining local relevance.Managed communications agencies and coordinated with Global headquarters and Regional communications teams across Latin America to ensure messaging consistency and support operations on media relations, content development, monitoring, and measurement. Partnering with Data & Insights teams, I led projects to redesign the digital strategy according to reputation indicators and Influential Consumers' behavior.
  • Porta Dos Fundos
    Digital Strategy Lead
    Porta Dos Fundos Sep 2020 - May 2022
    Online presence management and digital strategy development for a Paramount Group's comedy channel in Brazil and Mexico. Planning and implementing digital campaigns, branded content projects, and collaborations with partner channels like Comedy Central, Amazon Prime Video, Paramount Plus, and MTV. Interfacing with strategic platforms such as YouTube, Facebook, Twitter, and TikTok, as well as suppliers and web developers.Coordination of the Digital Content & Community Management team in Brazil and Mexico, proposing creative thinking aligned with each platform's best practices and audience behavior. Mapping trends and opportunities for optimization to leverage key results. Close collaboration with Business Intelligence, Strategy, and Creation teams. Digital marketing consultancy and project development in other countries.Coordinating publicity strategies with the press agency, launching films and series, and activations with digital influencers. Implementing corporate communication channels to position Porta dos Fundos as a film production company, including growing the company's LinkedIn page from zero to 30,000 followers.
  • Approach Comunicação
    Digital Marketing Manager
    Approach Comunicação Jun 2017 - Jul 2020
    Rio De Janeiro, Brasil
    Leader of the Digital Intelligence team in one of Brazil's top 10 communication agencies. Responsible for social media monitoring, metrics and analytics, Google Ads, social media advertising and influencer marketing, leading a team of 16 people in 3 locations. Managed services for over 40 clients, including Tiktok, Pepsico, L'Oréal, Wärtsilä and Iberdrola. Coordination of digital projects from planning and strategy to implementation. Consultancy on social media management and digital content strategy, as well as collaboration with the creative team to transform data insights into action plans. Integration of digital services into the press relations strategies developed by the agency.Development of new products to expand the agency's portfolio, working closely with Business Intelligence and Social Analytics software partners. Engaged in Digital Transformation and other process improvement initiatives to gain quality and efficiency in the agency’s activities.
  • Approach Comunicação
    Communication Planning And Strategy Coordinator
    Approach Comunicação Jul 2015 - Jun 2017
    Rio De Janeiro Area, Brazil
    Communication Strategy and Digital Marketing consultancy for clients in all industries, including Ancar Ivanhoe and Amnesty International. Responsible for developing Communication Diagnosis projects, which evaluate sensitive issues and opportunities through analyzing all of the brand’s touchpoints with its multiple stakeholders. Participation in Branding projects and research of Digital Marketing trends.
  • Approach Comunicação
    Business Communications & Public Relations Project Manager
    Approach Comunicação Jun 2014 - Jul 2015
    Rio De Janeiro E Região, Brasil
    Planning, developing, and monitoring Public Relations initiatives to strengthen key messages and enhance the company's reputation. Responsible for social media campaigns, institutional ads, media relations, strategic content for owned media, newsletters, website, and internal communications channels, as well as coordinating award submissions. Interface with international partners and global networks.
  • Approach Comunicação
    Corporate Communications Senior Analyst
    Approach Comunicação Oct 2011 - Jun 2014
    Rio De Janeiro E Região, Brasil
    Communications strategy, media relations and content creation for company magazines, newsletters and websites. In charge of international accounts in the energy and industrial goods sectors, such as Statoil, Petrobras, Wärtsilä and Mobil, as well as organizations such as United Kingdom Trade & Investment (UKTI) and Brazilian Association of Distributors of Fuels and Lubricants (Sindicom).
  • Bbn - The World'S B2B Agency
    Communications Strategy Consultant, Approach - Bbn Brazil
    Bbn - The World'S B2B Agency Apr 2016 - Feb 2020
    Rio De Janeiro Area, Brazil
    As part of Approach's Strategy team, responsible for the interface with international partners and BBN Central. Collaboration to develop frameworks for Social Media, Influencer Marketing and Branding projects for B2B clients.
  • Weber Shandwick Brasil
    Communications Consultant & Public Relations Executive
    Weber Shandwick Brasil Sep 2009 - Oct 2011
    Rio De Janeiro E Região, Brasil
    Content production for company magazines, digital publications and social reports. Communication projects for companies such as Petrobras (Brazilian oil company) and TBG (natural gas pipeline operator). Media training for LLX (logistics) and crisis simulation exercise for OGX (oil and gas). Media relations for Lafarge (building materials) and prime construction companies.
  • Lafarge
    Press Officer
    Lafarge Jan 2010 - Nov 2010
  • Eletronuclear
    Public Relations Communications Intern
    Eletronuclear Jul 2007 - Aug 2008
    Rio De Janeiro E Região, Brasil
    Media relations; communication support for public hearings; stakeholder's visits to power plant sites.
  • Mh Assessoria De Comunicação
    Public Relations Communications Intern
    Mh Assessoria De Comunicação Feb 2007 - Jun 2007
    Media relations for art exhibitions and cultural centers, including CCBB (Bank of Brazil Cultural Center).

Fernanda Castelo Branco Skills

Corporate Communications Journalism Blogging Press Releases Public Relations Digital Marketing Marketing Communications Jornalismo Digital Media Strategic Communications Business Communications Crisis Communications Marketing Digital Blogues Corporate Branding Crisis Management Communications Strategy Web Content Writing Social Media Monitoring Marketing De Influenciadores Editor De Texto Marketing Social Media Social Media Marketing Marketing Strategy Social Media Consulting Content Strategy Microsoft Office Influencer Marketing Stilingue Airfluencers Marketing Inbound Microsoft Powerpoint

Fernanda Castelo Branco Education Details

Frequently Asked Questions about Fernanda Castelo Branco

What company does Fernanda Castelo Branco work for?

Fernanda Castelo Branco works for Espm Escola Superior De Propaganda E Marketing

What is Fernanda Castelo Branco's role at the current company?

Fernanda Castelo Branco's current role is Corporate & Digital Communications Manager | Marketing Communications | Social Media Strategy.

What is Fernanda Castelo Branco's email address?

Fernanda Castelo Branco's email address is na****@****hoo.com

What schools did Fernanda Castelo Branco attend?

Fernanda Castelo Branco attended Ufrj - Universidade Federal Do Rio De Janeiro, Escola Superior De Propaganda E Marketing, Coppead, Universidade Do Porto.

What are some of Fernanda Castelo Branco's interests?

Fernanda Castelo Branco has interest in Travelling, Marketing, Content Marketing, Corporate Communications, International Cultures, Foreign Languages, Communication Technologies.

What skills is Fernanda Castelo Branco known for?

Fernanda Castelo Branco has skills like Corporate Communications, Journalism, Blogging, Press Releases, Public Relations, Digital Marketing, Marketing Communications, Jornalismo, Digital Media, Strategic Communications, Business Communications, Crisis Communications.

Not the Fernanda Castelo Branco you were looking for?

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.